Episode #419

How to Build a Dream Team for Speaking Success

With Veronica Romney

When it comes to building a successful and sustainable speaking business, so much of what really matters doesn’t happen on the stage. Veronica Romney, the Dream Team Architect, joins us for Episode 419 of The Speaker Lab Podcast to peel back the layers of scaling a business and taking it to the next level. As a fractional chief of staff for several businesses, Veronica helps take seven-figure companies to eight all while addressing their core functions and leadership.

Veronica addresses direct ROI vs. the value an individual can bring to your team and unpacks the mystery of when to bring on additional team members and how to do it effectively. She also takes a deep dive into the challenge that speakers face when it comes to the “leaky” mechanics that often exist behind the stage. She shares the options that exist for speakers to create opportunities for success, how to package the value they offer, and why it’s important to build a team that can market your zone of genius. Veronica offers endless insight, and this conversation is packed with growth-mindset strategies that will stretch your understanding of building a business.

Here’s what you’ll learn from this episode:

  • The bakery vs. the baker
  • Three core functions of a business
  • Why marketing matters
  • How to develop a leadership shed list
  • Lag vs. lead measures
  • Why the absence of effectiveness creates more work
  • The function of a cash reserve
  • How to take referrals when building a team
  • The value of looking within to build-up talent
  • And so much more!
About Veronica Romney

Veronica Romney is a Dream Team Architect who helps online entrepreneurs build their dream teams and train their rainmaking marketing leaders. She’s a former Speaker and Trainer for Tony Robbins and Dean Graziosi and the former Chief of Staff of mega-brand BossBabe. She’s no stranger to the stage and has been in the online marketing world for over 15 years, having been featured in places like Forbes, Inc, Huffpost, ABC News Radio, and more. When she’s not helping her visionary clients scale to 8-figures plus, you can find her wrangling her two man cubs in the beautiful oak trees of North Carolina.

Want to know exactly what to say to land more paid speaking gigs?

We’ll send you the exact three email scripts you can send to conference planners and event organizers that Grant Baldwin (our founder) used to book over $2M in speaking gigs. 

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