Episode #439

How to Build Relationships as a Speaker

With William Quigg

Today’s guest on Episode 439 of The Speaker Lab podcast, part of our Student Highlight series, is proof that you can become a speaker at any stage in your career, even if you’ve spent your life doing something different. William Quigg is one of those speakers – after a decades-long career in broadcasting, he found his way via sales and corporate training into the speaking industry with the help of our Virtual VIP program with Erick Rheam. In this conversation with director of student success Maryalice Goldsmith, William shares his story along with unique insights about everything from how many emails you have to send to get an answer to nailing a sales call.

William, like many of our students, came to TSL after he realized there was a missing link between where he was as a speaker and where he wanted to be. COVID gave him the opportunity to massively expand his speaking business virtually, and he continues to speak both virtually and in person. If you’re looking for an easy answer for how to scale quickly, you’re not going to find one. But if you want hard truths about how to hone your sales pitch by prioritizing the needs of the customer–William dishes out those hard truths and more. As William focuses on corporate clients, you will also learn a lot in this episode about the massive opportunities hiding behind smaller speaking gigs like HR workshops.

Often, speakers think their networking potential is limited to speaking-specific organizations. William joined the National Speakers Association even before he took his speaking career seriously, so he can speak to that experience. But perhaps more importantly, William is great at networking within non-speaking organizations. He is on several boards in a wide variety of industries and has been a member of many professional organizations which led to fruitful speaking opportunities. You’ll want to take notes on his strategy for finding referrals in these spaces!

You’ll also hear all about:

  • The importance of an abstract that fully captures your speaking business (and how TSL can help with that).
  • How to adjust your sales pitch to address clients’ pain points.
  • When it’s better to use phone, email, or both to reach out to leads.
  • Which situations make it worthwhile to offer your speaking services for free.
  • What kinds of conventions and conferences are a worthy investment into your business.
  • How to turn keynotes into workshops.
  • …and so much more!
About William Quigg

Bill Quigg is president of Discovery Learning International – a seminar and consulting company.

Discovery Learning’s basic work is in assisting organizations with information, tools and methods to deal effectively with rapid, turbulent and unpredictable change. Bill conducts retreats using CoNexus® technology addressing subjects of creative strategic planning, human resource planning, development of products & services, and organization purpose-vision & mission and integration of mergers and acquisitions.

Bill’s professional background includes all responsibilities related to the positions of Executive Vice President and President of Central Broadcasting Corporation between 1962 and 1988 when Discovery Learning was founded. Under Bill’s direction, Central Broadcasting grew to be one of the largest small market broadcast groups in the Midwest.

Being active on several boards adds to Bill’s understanding of today’s business challenges. These include the boards of USBank of Indiana, Richmond Baking Company and Chairman, Reid Hospital and Healthcare Services. He served as a consultant to the Indiana Hospital Association conducting hospital board retreats on the subjects of effective trusteeship, strategic planning, board evaluations, and effective CEO-Board relationships.

Former leadership positions include: Vice Chairman, Earlham College Board of Trustees, President, Indiana Broadcasters Association, and Wayne County Community Foundation Board. Bill has also served as President of two Chambers of Commerce, founding director of Leadership Wayne County. He previously served as an adjunct professor in the Purdue University Management Degree program.

Want to know exactly what to say to land more paid speaking gigs?

We’ll send you the exact three email scripts you can send to conference planners and event organizers that Grant Baldwin (our founder) used to book over $2M in speaking gigs. 

Related Podcasts

Ready to keep building your speaking business? Check out some of our other podcast episodes below!

#475: 3 Things No One Tells You About Being a Speaker with Dr. India White
"You need to believe in yourself and you need to understand that you are validated in what you're wanting to charge." In this edition of...
#474: How to Overcome Your Fear and Make an Impact Through Speaking with Dave Allred
“If something scares you, you should probably do it." Grant sits down with Dave Allred to talk about how speaking can help you expand your...
#473: Should Speakers Use ChatGPT? w/ Jeremy Rochford [Coaches Corner]
"I think it's important for speakers to be aware of it, to understand it, not be the type of speaker who's yelling at clouds like,...