151. How to Be a Great Speaker to Work With With Chris Mefford

Do you know how to be a great speaker to work with, or if you already are? Today you’ll find out directly from an expert!

Chris Mefford is a speaker and a former executive in charge of events for Dave Ramsey. In that role, Chris oversaw all of their events – about 80 a year.

Along the way, he learned a lot about what makes a speaker great to work with and what doesn’t, why he and his team hired certain speakers over others and why some speakers became repeat guests and not others.

He shares insights on those topics and more on episode 151 of The Speaker Lab.


  • What were the two ways speakers got on Chris’s radar?
  • What NOT to lead with when connecting with potential clients.
  • What does easy to work with actually means, and why it’s important.
  • Can you communicate too much with event staff?
  • What is the one thing Chris believes makes great speakers?
  • What’s the best way to present a speaking idea when pitching a potential client?
  • The most effective approach to connecting with an event planner, according to Chris.
  • Why you should keep your email to 125 words, or less.
  • Two suggestions to ensure you are serving your clients before, during and after the event.
  • And so much more!

Tweetable:  “Be clear in your communication.” – Chris Mefford



150. How to Work Full-Time and Build Momentum as a Speaker With Erick Rheam

Do you struggle to work full-time and build momentum as a speaker? Does it seem like an impossible feat to grow your speaking business while juggling your full-time job, your family and your other obligations?

Our guest does all of that and today he shares his secrets! Erick Rheam is making his second appearance as a guest on The Speaker Lab Podcast.

Today he shares how he went from 20 gigs last year to 53 this year, all while working full-time and being an active, involved father and husband. He gives the specific steps he takes to get at least two referrals for every speaking gig he does, why being easy to work with is so important and how you can generate momentum like him.

Get ready for all of that and more on episode 150 of The Speaker Lab.


  • How Erick has gone from 20 gigs one year to 53 gigs the next.
  • What worked for him to find gigs earlier in his career
  • Why was speaking for free helpful for him?
  • Should you take any and all opportunities to speak?
  • The specifics of what made him an “easy speaker” and why it has led to consistent referrals.
  • What is his 70/30 rule?
  • Why you need to give people an action item.
  • How and when to make a tasteful ask for referrals in your presentation.
  • Should you do an exit interview and if so, what should it include?
  • And so much more!

Tweetable: “Anytime you can get on stage is not a waste of your time.” – Erick Rheam



149. How to Manage Your Time as an Entrepreneur and International Speaker With Josh Steimle

Josh Steimle joins Grant Baldwin on today's edition of The Speaker Lab.

Today on The Speaker Lab Podcast, I have Josh Steimle Entrepreneur and International Speakers, here to talk about how he manages his time while owning an international marketing agency and speaking around the world.

Josh Steimle has locations in China, the U.S., and the U.K.

Finding the time and resources to land more speaking gigs while being a full-time entrepreneur is a real struggle.

Maybe you work a full-time corporate job and you’re struggling to book paid gigs.

If so, you are not alone.

Today, Josh generously shares his quandaries and I help him find solutions.


  • How Josh manages an international team with three office locations
  • When it’s worth his time to speak for free
  • What obstacles that stop him from speaking more, and what he can do about them
  • Why you should know the lifetime value of a client
  • What activities can you outsource in pursuit of new speaking opportunities
  • If it is ever okay to have someone else write your pitch emails
  • The importance of having systems for creating and securing new speaking leads
  • At what point in the pitch process should you be “the closer”
  • An example of what to “hand off” once the gig is booked, and how to do so properly.
  • And so much more!

Tweetable: “Nobody can sell the speaker better than the speaker.”



148. How to Increase Your Speaking Career Using Virtual Support With Trivinia Barber

Do you want to hire a virtual assistant (VA), but don’t know where to start? Or have you been disappointed when you tried to get further in your speaking career with virtual support? In either scenario, Trivinia Barber is here to help on episode 148 of The Speaker Lab.

Trivinia is the founder of Priority VA, a virtual staffing company that matches high-level entrepreneurs with talented virtual support. Prior to starting her firm, she worked as a VA for entrepreneurs like Michael Hyatt and Amy Porterfield. Soon her demand grew and her availability shrunk – so she built a company of talented people like her. Four and a half years later she has a staff of 83 VAs!

Today we’ll talk about how to utilize virtual staff to help grow your speaking career, the pitfalls to watch out for when hiring, some simple steps to take to ensure you find a good match and why you can start delegating to a VA with just one or two small tasks. Trivinia is a wealth of knowledge so be sure to tune into this edition of The Speaker Lab.


  • How to know if you’re ready for virtual support?
  • Why you need help if you plan to get farther than you are right now.
  • What are the primary reasons entrepreneurs don’t hire someone?
  • Where to start if you struggle to give up control in your business.
  • One exercise to find tasks you can and should outsource.
  • Why you should outsource for outcomes and NOT tasks.
  • What are common things a VA can do for you in your speaking business?
  • When do you need a domestic VA versus an overseas VA?
  • The three Es to build a long-term lasting relationship when you find a great VA.
  • And so much more!

Tweetable: “If you don’t have an executive assistant you are one.” – Trivinia Barber



Jill Christensen joins Grant Baldwin on The Speaker Lab to talk about picking a niche, and growing your speaking business.

147. How to Grow Your Business Beyond the Stage With Jill Christensen Pt 2

Jill Christensen joins Grant Baldwin on The Speaker Lab to talk about picking a niche, and growing your speaking business.

Learn how to grow your business, pitch and validate your ideas without losing time or money getting to the next level. Fast-track your success in today’s episode.

Jill Christensen, Human Resources professional, and repeat guest on The Speaker Lab podcast, helps senior executives re-engage their workforce.

She had so many great insights during our first chat that we ran out of time. Today, we expand on more ways to scale and grow your business, how to create and validate your ideas before investing time, money and effort.

There’s a lot to unpack so be sure to leave a comment or send me a tweet about the one thing you learned and will apply in your business today.


  • How to choose a business partner.
  • The different ways to pitch your product depending on who the audience is.
  • When are webinars a great medium for a course?
  • How selling a course can position you as an expert and spokesperson.
  • The pros and cons of working with affiliates.
  • How to validate your idea before investing tons of time and money.
  • How to create what your audience needs to ensure they will buy from you.
  • How to target people through Facebook advertising?
  • And so much more!

Tweetable: “You cannot be all things to everyone and be extraordinary.” – Jill Christensen



Dr. Sue goes from 0-30 speaking gigs in 1 year

146. How to Go From Zero Speaking Gigs to 30 in a 24 Months With Dr. Sue Ettinger (BPS Student)

Dr. Sue Ettinger joins Grant Baldwin on The Speaker Lab to talk about going from 0 speaking gigs a year to 30.

Discover what it takes to book consistent speaking gigs in 24 months or less. Dr. Sue a cancer vet, shares all the details on how she did it and how you can too.

If you’re struggling to gain traction or just get started speaking today’s guest is here to help.

Dr. Sue Ettinger joined Booked & Paid to Speak about a year ago because she wanted to book more speaking gigs. Well, she has been booking gigs consistently ever since. How does 30 gigs in a 2 years sound?

Today, we talk about how she finds gigs, why she’s still nervous to quote her fee, and how The Speaker Lab podcast and Booked & Paid to Speak, have both helped her accomplish a family trip of a lifetime.

We wrap up the show with a valuable teaching/coaching lesson about how to build and expand your brand. I know you’ll get love the end so make sure you listen all the way through.

You’re going to get a lot out of today so get ready to take some notes and then join us on episode 146 of The Speaker Lab.


  • Why did Dr. Sue become interested in pursuing public speaking?
  • What are her long-term speaking goals?
  • How to consistently landing speaking gigs and how you can too?
  • How speaking created a family trip of a lifetime.
  • How to begin with the end in mind.
  • How to communicate when your audience is in two distinct markets.
  • Why growing your speaking business really is a marathon — not a sprint.
  • Ask yourself, is it really all about your talks?
  • And so much more!

Tweetable: “You never know who is in the audience.” – Dr. Sue Ettinger



Mike Morrison joins Grant Baldwin on The Speaker Lab to talk about the ins and outs of membership sites.

145. How Membership Sites Can Increase Your Bottom Line With Mike Morrison

Mike Morrison joins Grant Baldwin on The Speaker Lab to talk about the ins and outs of membership sites.

Membership sites are becoming wildly popular in the speaking industry. The problem is that many people don’t know what they’re doing or how to get started.

Today, we have THE go-to expert, Mr. Mike Morrison of The Membership Guys here to teach us everything we need to know about starting, creating, operating, organizing, and profiting from membership sites.

You’re going to love this conversation because we discuss what memberships are, why they matter, and why you need to pay attention to this trend if you’re serious about building a long-term business.

After the conversation, you’ll know how to validate your idea so you don’t waste time and money on useless projects that don’t sell.


  • Are Amazon Prime Video and Netflix examples of membership sites?
  • What are the pros and cons of having a membership site?
  • Do some topics and industries lend themselves better to memberships?
  • Why membership sites are not a “set it and forget it” business model.
  • Why you don’t have to have the “most content” to provide a valuable membership site.
  • Does participating in your community provide enough value to your members?
  • How to validate your membership idea.
  • The early mistakes most people make and how you can avoid them.
  • And so much more!

Tweetable: “People come for the content, and stay for the community.” – Mike Morrison



Mitch Joel joins Grant Baldwin on The Speaker Lab to talk about becoming a speaker worthy of a $20k, $30k or even $50,000 fee.

144. How to Charge a $20K Public Speaking Fee With Mitch Joel

Mitch Joel joins Grant Baldwin on The Speaker Lab to talk about becoming a speaker worthy of a $20k, $30k or even $50,000 fee.

Ever wonder how some people can charge a $20K public speaking fee, but others struggle to make ends meet?

There are a few key elements that make this possible and today, on episode 144 of The Speaker Lab podcast, Mitch Joel, an international speaker, author, and CEO walks us through the process of how to position yourself as a highly sought after speaker that can charge $10K, $20K or more.

Mitch shares a story of how he spoke in front of 6,000 people and shared the stage with Dr. Phil on his first ever speaking engagement.

Today, Mitch works with companies like Wal-Mart, Google, and Starbucks and he breaks it all down for you on the podcast.


  • How to find your “content center of excellence” and why you need it
  • Examples of great speakers who have gone from $5K to $50K in speaking fees
  • What is an SME and how can you be one?
  • 3 “must-haves” if you want to be considered someone with a “significant platform”
  • How to know if you’re killing it on stage or not
  • Why being memorable is better than funny
  • How social media plays a role in how much you can charge
  • What is the Louis CK model of public speaking?
  • How to identify yourself as 1 of 3 types of speakers
  • And so much more!

Tweetable: “The best thing you can do is invest in yourself.” – Mitch Joel



Maggie Rowe explains why creating content is so important

143. Why Creating Content Will Make You a Better Speaker With Maggie Rowe

Maggie Rowe joins Grant Baldwin on The Speaker Lab to talk about the importance of creating content as a speaker, and much more!

Creating content is the fastest way to get noticed in your industry. Find out what social platform you should be using to make the impact you crave.

If you like to record video content but you know your audience is on Facebook, what should you do? Here to answer that question, and so much more about content creation for speakers is our very own, Maggie Rowe!

Maggie is a friend of mine and is also a member of the support team at The Speaker Lab. Behind the scenes, she’s been helping us create our content, including our blog posts, emails, and other projects. She’s an expert at writing for speakers and content creation in general.

On this edition of The Speaker Lab, Maggie will be sharing how to write your speaking bio, how to create the most impactful titles for your speeches and descriptions as well as how to choose which platform to connect with your audience and why you should meet them wherever they are online. Join us to hear all of those great nuggets from Maggie today on The Speaker Lab!


  • Which aspects of your bio are most important?
  • What is the cardinal sin most people commit?
  • What communicates credibility to a potential decision-maker?
  • What are the three aspects necessary for an engaging talk title?
  • What should be included in your talk description?
  • How important is it to get feedback from your actual target market?
  • What is best: to be on a platform you like or a platform your audience uses?
  • How often should you communicate with your audience?
  • And so much more!

Tweetable: “Regular, consistent content is brand awareness.” – Maggie Rowe



Liz Saunders joins Grant Baldwin on The Speaker Lab to talk about negotiating fees and winning the best contract speaking gigs.

142. How to Negotiate Your Speaking Fees, with Liz Saunders

If negotiating your fees has evLiz Saunders joins Grant Baldwin on The Speaker Lab to talk about negotiating fees and winning the best contract speaking gigs.er been difficult for you, then our guest will solve that problem today! Liz Saunders is an expert on booking speaking gigs, including how and when to negotiate your fees.

On episode 142 of The Speaker Lab, Liz shares her background as an event coordinator and road manager, and how she created The Tivich Group, an independent booking agency for speakers. She even walks us through a typical sales call for one of her clients, including the all-important speaking fee discussion.

Liz also explains how and when to build your fees around your clients’ priorities, and how to know when to lower your fees without shooting yourself in the proverbial foot. Whether you’ve been booking your own speaking gigs for decades or you’re just starting out, Liz’s information will be valuable and eye-opening. Join us to hear it all on today’s edition of The Speaker Lab.


  • Should you do your own bookings when you’re starting out?
  • What are the pricing clues to listen for in a conversation with a potential client?
  • How to transition to talking about your fees.
  • What is the most awkward part of the conversation with a potential client?
  • How to keep your pricing from being seen as arbitrary.
  • Why you should “go silent” after naming your fee!
  • What’s the one step that has led to many bookings for my business?
  • What does Liz’s follow up process consist of?
  • And so much more!

Tweetable: “When you quote your price be confident.” – Liz Saunders