Maggie Rowe joins Grant Baldwin on The Speaker Lab to talk about the importance of creating content as a speaker, and much more!

143. Why Creating Content Will Make You A Better Speaker, with Maggie Rowe

Maggie Rowe joins Grant Baldwin on The Speaker Lab to talk about the importance of creating content as a speaker, and much more!

If you like to record video content but you know your audience is on Facebook, what should you do? Here to answer that question, and so much more about content creation for speakers is our very own Maggie Rowe!

Maggie is a friend of mine and is also a member of the support team at The Speaker Lab. Behind the scenes, she’s been helping us create our content, including our blog posts, emails, and other projects. She’s an expert at writing for speakers and content creation in general.

On this edition of The Speaker Lab Maggie will be sharing how to write your speaking bio, how to create the most impactful titles for your speeches and descriptions as well as how to choose which platform to connect with your audience and why you should meet them wherever they are online. Join us to hear all of those great nuggets from Maggie today on The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • Which aspects of your bio are most important?
  • What is the cardinal sin most people commit?
  • What communicates credibility to a potential decision-maker?
  • What are the three aspects necessary for an engaging talk title?
  • What should be included in your talk description?
  • How important is it to get feedback from your actual target market?
  • What is best: to be on a platform you like or a platform your audience uses?
  • How often should you communicate with your audience?
  • And so much more!

Tweetable: “Regular, consistent content is brand awareness.” – Maggie Rowe

 

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Liz Saunders joins Grant Baldwin on The Speaker Lab to talk about negotiating fees and winning the best contract speaking gigs.

142. How to Negotiate Your Speaking Fees, with Liz Saunders

If negotiating your fees has evLiz Saunders joins Grant Baldwin on The Speaker Lab to talk about negotiating fees and winning the best contract speaking gigs.er been difficult for you, then our guest will solve that problem today! Liz Saunders is an expert on booking speaking gigs, including how and when to negotiate your fees.

On episode 142 of The Speaker Lab, Liz shares her background as an event coordinator and road manager, and how she created The Tivich Group, an independent booking agency for speakers. She even walks us through a typical sales call for one of her clients, including the all-important speaking fee discussion.

Liz also explains how and when to build your fees around your clients’ priorities, and how to know when to lower your fees without shooting yourself in the proverbial foot. Whether you’ve been booking your own speaking gigs for decades or you’re just starting out, Liz’s information will be valuable and eye-opening. Join us to hear it all on today’s edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • Should you do your own bookings when you’re starting out?
  • What are the pricing clues to listen for in a conversation with a potential client?
  • How to transition to talking about your fees.
  • What is the most awkward part of the conversation with a potential client?
  • How to keep your pricing from being seen as arbitrary.
  • Why you should “go silent” after naming your fee!
  • What’s the one step that has led to many bookings for my business?
  • What does Liz’s follow up process consist of?
  • And so much more!

Tweetable: “When you quote your price be confident.” – Liz Saunders

 

EPISODE RESOURCES

Jill Christensen joins Grant Baldwin on The Speaker Lab to talk about picking a niche, and growing your speaking business.

141. How To Pick A Niche And Grow Your Speaking Business, with Jill Christensen (BPS Student)

Jill Christensen joins Grant Baldwin on The Speaker Lab to talk about picking a niche, and growing your speaking business.

If you’ve ever worried that narrowing your audience and your target market will hurt your speaking business, you’ll want to listen to today’s guest. Jill Christensen has grown her speaking business by leaps and bounds simply by focusing on one type of audience.

On today’s edition of The Speaker Lab, Jill shares how being a member of Booked And Paid To Speak has helped her narrow her target market, why doing so has been tremendously successful for her and her advice for creating that same level of success.

We also talk about why some speakers don’t get traction, the importance of hard work and what to do if you find yourself stuck. Check out that and much more on episode 141 of The Speaker Lab with Jill Christensen!

THE FINER DETAILS OF THIS SHOW:   

  • How did she choose her target audience and create her signature keynote?
  • What aspects of her research does she outsource, and why?
  • According to Jill what are conference planners really looking for in a speaker?
  • Why being a published author really helps grow your business.
  • How to make yourself stand out from hundreds of other quality speakers.
  • When has she spoken for free, and does she ever now?
  • What is the definition of an expert, and how do you know if you are one?
  • Why it’s important to “pick a lane”.
  • And so much more!

Tweetable: “Declare yourself an expert.” – Jill Christensen

 

EPISODE RESOURCES

Janet Murray joins Grant Baldwin on The Speaker Lab to discuss how PR (public relations) can help grow your speaking career.

140. How To Use PR To Get Speaking Gigs, with Janet Murray

Janet Murray joins Grant Baldwin on The Speaker Lab to discuss how PR (public relations) can help grow your speaking career.

Could public relations (PR) help you get more speaking gigs? This isn’t an area I’ve paid much attention to but our guest for episode 140 changed my tune. Janet Murray is an author, speaker and PR wizard with 16 years of experience  working with publications like The Guardian, The Telegraph and Huffington Post.

On today’s edition of The Speaker Lab, Janet joins us to talk about why PR will help you grow your personal brand, your audience and get you more speaking gigs. She also shares her thoughts on quality versus quantity: is it better to be featured in a lot of publications, or a few select outlets?

You’ll hear the details on those topics as well as how she started her current work helping entrepreneurs and business owners become featured in the press. Listen in to hear her thoughts plus her lovely British accent on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • The two ways PR helps your credibility.
  • Are high profile media outlets still effective?
  • Is it better to write a freelance article, or to be featured by someone else?
  • What social media outlets are journalists active on?
  • How to do the necessary research before pitching your ideas.
  • How much of connecting with the media is based on relationships?
  • Should your approach vary depending on the medium?
  • Is it better to be in the New York Times or to be in a specialty magazine?
  • And so much more!

Tweetable: “Tell the story people want to hear.” – Janet Murray

 

EPISODE RESOURCES

Rick Mulready joins Grant Baldwin on The Speaker Lab to talk about online advertising including Facebook ads, Google ads and YouTube ad campaigns.

139. How to Get More Speaking Gigs With Online Advertising, with Rick Mulready

Have you ever considered running ads on Facebook, YouTube or Google to get more speaking gigs? If not then you’ll reconsider after hearing today’s guest, Rick Mulready. Rick is an expert who has been in this world since the days of AOL and dial-up! He’s worked with companies like AOL, Yahoo, and Funny or Die.

Today on The Speaker Lab he talks about how this whole online advertising thing works. You’ll come away with an understanding of the basics of each online platform, and which is the easiest to start with.

You’ll also learn about how to use online advertising to better automate leads on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • The pros and cons of the different online advertising platforms.
  • Are there really over a billion people on Facebook?
  • How much should you spend on your ads?
  • What are the keys to a successful online advertising campaign?
  • Why reverse engineering is necessary when creating your online ads.
  • Is YouTube a beneficial place to run ads for your speaking business?
  • What is a lead magnet and how do you use it most effectively?
  • How to use online advertising to position yourself as an expert.
  • And so much more!

Tweetable: “It’s the opportunity to set yourself apart.” – Rick Mulready

 

EPISODE RESOURCES

Mike Ganino joins Grant Baldwin on The Speaker Lab to talk about using improv to become a better public speaker, and more!

138. Using Improv To Be A Better Speaker, with Mike Ganino

Mike Ganino joins Grant Baldwin on The Speaker Lab to talk about using improv to become a better public speaker, and more!

When you think of improv do you think of sketch comedy, Saturday Night Live or do you think of becoming a better speaker? It can be all of the above! So says our guest for episode 138 of The Speaker Lab, Mike Ganino.

Mike is a former self-proclaimed restaurant guy with an intereste in theatre and in improv. After leaving the restaurant biz he became a consultant and learned to use his improv skills to help his clients become leaders. Soon he found his niche speaking about building organizations for the present and the future, and working with public speakers with Michael and Amy Port.

On today’s show we dive deeper into his personal story, as well as how to use improv to improve your speaking skills and why improv doesn’t always mean funny. You’ll learn about that and more on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What is blocking, and why should you avoid it?
  • How much improv training should you take?
  • Why improv isn’t the same as “winging it”.
  • A few things you can do to practice by yourself.
  • What’s the only cure for bombing on stage?
  • What is the “last word first word” technique?
  • Why the time you put into rehearsal is so critical to your success on stage.
  • Is improv always funny?
  • And so much more!

Tweetable: “You’re never going to be better than you prepared to be.” -Mike Ganino

 

EPISODE RESOURCES

Grant Baldwin's mastermind group of Bryan Harris, Joe Michael and Jeff Rose are on this episode of The Speaker Lab to talk masterminds!

137. How To Start And Run A Mastermind

Grant Baldwin's mastermind group of Bryan Harris, Joe Michael and Jeff Rose are on this episode of The Speaker Lab to talk masterminds!

Many of you have been asking about the mastermind I’m in and how to start and run a mastermind of your own. To fill you in on all the details I’ve gathered the other three members for episode 137 of The Speaker Lab.

On today’s show you’ll hear from me, Jeff Rose, Bryan Harris and Joe Michael. The four of us will chat about how we got started, what our format is and how we run the group – including our inside jokes! You’ll also hear how the group has evolved and changed over the years, what advice we all have if you’re not yet in a mastermind but want to be.

I guarantee you a funny, lively and educational conversation so tune in and check it out on episode 137 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What is a mastermind exactly?
  • How each of us have benefited from being in a mastermind.
  • How do you find, form and/or create a group of your own?
  • How should you structure your mastermind?
  • Is it okay to change your format of your group over time?
  • How should you communicate with your mastermind: Slack, retreats, phone calls, or something else?
  • What does BAAS stand for and how do you use it?
  • How and when to leave a mastermind.
  • And so much more!

Tweetable: “Don’t be afraid to grow as you go.”

 

EPISODE RESOURCES

Scott Berkun joins Grant Baldwin on The Speaker Lab to talk about his books Confessions of a Public Speaker and The Dance of The Possible, and more!

136. Confessions of a Public Speaker, with Scott Berkun

Scott Berkun joins Grant Baldwin on The Speaker Lab to talk about his books Confessions of a Public Speaker and The Dance of The Possible, and more!

A lot of speakers want to write books and be recognized as best-selling authors – but not many speakers call themselves a writer who happens to speak. But our guest for episode 136 of The Speaker Lab does!

Scott Berkun, author of Confessions of a Public Speaker and his latest book, The Dance of The Possible, joins us to talk about why his books drive his speaking career, how his career has evolved over the years, and how he chooses his book topics.

Scott has authored 7 books in the last 12 years and in that time his speaking career has evolved from workshops and consulting gigs to lectures and keynoting conferences. You’ll hear how he did this, where his speaking career began and how to develop your expertise in one area. You’ll even hear his worst speaking moment! Join us for that and more on today’s The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • How much of his income is from speaking vs book sales?
  • The two ways he narrowed down his speaking topic and his audience.
  • What does he recommend to speakers just starting out?
  • Do you need to publish a book in order to be a speaker?
  • Does he ever speak for free today?
  • Why did he write Confessions of a Public Speaker?
  • What Steven Soderberg can teach you about creativity and profitability.
  • What is the test of whether or not an idea is valid?
  • And so much more!

Tweetable: “It’s a hustle no matter what your origin story is.” – Scott Berkun

 

EPISODE RESOURCES

Noah Kagan joins Grant Baldwin on The Speaker Lab to talk speech creation process, and geting your audience to take action!

135. Get Your Audience to Take Action, with Noah Kagan

Noah Kagan joins Grant Baldwin on The Speaker Lab to talk speech creation process, and geting your audience to take action!

Have you ever listened to someone’s speech and immediately taken action as a result? It’s rare for a speaker to do this for their audience, and yet it’s critical to making a lasting impact.

One of the best in the world at this is Noah Kagan. He’s here on episode 135 of The Speaker Lab to share how he crafts his speeches so his audience has results during his talk.

If you’ve lived in a cave and don’t know Noah, he is the creator of AppSumo and SumoMe. AppSumo is Groupon for geeks and SumoMe is an 8-figure business that provides tools to grow your online traffic. His career began with Intel, Microsoft, and Mint; he was also one of the first employees at Facebook!

On this edition of The Speaker Lab, we also discuss ways he learns from the best, how he decides what to talk about and the importance of content creation. Join us as we dig into that and more on today’s The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What can you learn from the first time Noah and I hung out?
  • The two impactful things people respond to in a speech.
  • What is true of the best speakers in the world?
  • Why he engages his audience and includes them in his speeches.
  • How does he determine the ideal actions he wants his audience to take?
  • Which types of stories are critical to memorable speeches?
  • How important is it to put out content on a regular basis?
  • What does he do when he’s discouraged?
  • And so much more!

Tweetable: “It’s easier for people to remember a story than a lesson.” – Noah Kagan

 

EPISODE RESOURCES

Jeff Goins joins Grant Baldwin on The Speaker Lab to talk about his latest book, Real Artists Don't Starve, and so much more!

134. Real Artists Don’t Starve, with Jeff Goins

Jeff Goins joins Grant Baldwin on The Speaker Lab to talk about his latest book, Real Artists Don't Starve, and so much more!

Do you think creative types must be starving artists with no hope of real income? Our guest for today’s episode of The Speaker Lab is going to change that mindset if you do!

Jeff Goins is a published author with five books under his belt, as well as a highly-respected international speaker. And at his core Jeff is an artist.

On this show he tells us why it’s okay to profit as an artist, and how to overcome the mental barriers of getting paid well for our craft.

You’ll hear Jeff share his back story and also explain why you don’t need to wait until you think you’re ready, and why you should stop calling yourself an “aspiring” anything! Jeff gives plenty of sage wisdom on those topics, and much more during the 134th episode of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • When can a speaker call themselves a speaker?
  • How John Grisham became a writer, and what his story can teach you.
  • Why doesn’t Jeff like the word “aspiring”?
  • How to be okay charging money for what you do.
  • Why is being a starving artist a choice?
  • What is one of the rules of not being a starving artist?
  • Why to start speaking for a fee as soon as possible.
  • What to say if your prospect has no budget for speakers.
  • And so much more!

Tweetable: ” You believe, you behave and then you become.” – Jeff Goins

 

EPISODE RESOURCES