Jeff Goins joins Grant Baldwin on The Speaker Lab to talk about his latest book, Real Artists Don't Starve, and so much more!

134. Real Artists Don’t Starve, with Jeff Goins

Jeff Goins joins Grant Baldwin on The Speaker Lab to talk about his latest book, Real Artists Don't Starve, and so much more!

Do you think creative types must be starving artists with no hope of real income? Our guest for today’s episode of The Speaker Lab is going to change that mindset if you do!

Jeff Goins is a published author with five books under his belt, as well as a highly-respected international speaker. And at his core Jeff is an artist.

On this show he tells us why it’s okay to profit as an artist, and how to overcome the mental barriers of getting paid well for our craft.

You’ll hear Jeff share his back story and also explain why you don’t need to wait until you think you’re ready, and why you should stop calling yourself an “aspiring” anything! Jeff gives plenty of sage wisdom on those topics, and much more during the 134th episode of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • When can a speaker call themselves a speaker?
  • How John Grisham became a writer, and what his story can teach you.
  • Why doesn’t Jeff like the word “aspiring”?
  • How to be okay charging money for what you do.
  • Why is being a starving artist a choice?
  • What is one of the rules of not being a starving artist?
  • Why to start speaking for a fee as soon as possible.
  • What to say if your prospect has no budget for speakers.
  • And so much more!

Tweetable: ” You believe, you behave and then you become.” – Jeff Goins

 

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Aaron Walker joins Grant Baldwin on The Speaker Lab to talk about living a life of significance, and the wild ride of entrepreneurship!

133. How to Build a Life of Significance, with Aaron Walker

Aaron Walker joins Grant Baldwin on The Speaker Lab to talk about living a life of significance, and the wild ride of entrepreneurship!

If there’s one thing nearly all entrepreneurs and business owners have in common it is the desire to live a life of significance. We want to do something that matters, something that makes a positive impact in the world. A great example of this is our guest on today’s episode of The Speaker Lab, Mr. Aaron Walker.

Aaron has been self-employed and owned a business of some variety since the age of 18; he hasn’t worked for anyone else in 38 years! In all of those years he has experienced the full spectrum of the entrepreneurial journey: the highs, the lows and everything in between. On our 133rd edition, he talks candidly about that journey, especially the life-altering experiences.

We also talk about his advice for managing the roller coaster ride of being your own boss, and why he came out of retirement to coach (including who encouraged him to do so!). Today Aaron Walker is a coach, best-selling author, podcaster and acclaimed speaker, and he’s our guest on this edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • Why does he love coaching the most of any of the 12 businesses he has owned?
  • Why you have to give any idea at least two years.
  • Is work-life balance a myth?
  • The thing that holds most people back, and how to not let it stop you.
  • What is the enemy to excellence?
  • How and why should you get true and honest feedback?
  • The power of promoting others: why it works and how to do it.
  • How has he managed his focus in his businesses over the years?
  • And so much more!

Tweetable: “Fear missing opportunity more than you fear failure.” – Aaron Walker

 

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132. How to Find Your Big Idea, with Tamsen Webster

Tamsen Webster joins Grant Baldwin on The Speaker Lab to discuss TED Talks, TEDx Talks, and more!

It isn’t often we have guests come back for a second visit but today’s guest is a special one! Tamsen Webster is here for her second conversation on The Speaker Lab.

If you missed her first appearance on the show check out episode 118 where we talk all about Ted and TedX Talks. And if you didn’t hear that show you probably don’t know that Tamsen is the Executive Director of TedX Cambridge, and is also the CEO and Founder of her company, Strategic Speaking.

On this edition of The Speaker Lab we’re diving deep into how to find your “big idea” for your talks. Tamsen calls herself part idea whisperer, part message strategist and part magpie. You’ll hear why when you tune in to this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What is the purpose of speaking, according to Tamsen?
  • What is psychological reactance and how do you work with it?
  • Three key components to finding your big idea: what are they?
  • Which of the three components should you start with?
  • What will make your talk 1,000x better than it is right now?
  • How to go from breakout sessions and do more keynote sessions.
  • Why you can’t reverse engineer the need of your audience, and what to do instead.
  • What is the hardest question for a speaker to answer?
  • And so much more!

Tweetable: “Marketing doesn’t move people, meaning does.” – Tamsen Webster

 

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Joe Sanok joins Grant Baldwin on The Speaker Lab to talk about creating and growing a consulting business as a speaker in a select niche, and more.

131. How to Build Your Consulting Business With Speaking, with Joe Sanok

Joe Sanok joins Grant Baldwin on The Speaker Lab to talk about creating and growing a consulting business as a speaker in a select niche, and more.

What if you’d like speaking to be a complement to other aspects of your business, like consulting? Should you approach speaking differently if so? Today’s guest has your answers!

Joe Sanok is the founder of Practice of the Practice, a speaking and consulting business that helps counselors in private practice to start, grow and scale their practices. Joe speaks selectively as a keynote and does so in a way that generates consulting leads.

On this episode he shares how he generates potential consulting clients from select speaking gigs,  and how he’s established himself as a keynote in his super specific niche. We also dive into how he and his family made the final leap from full-time employment to full-time self-employment. Listen in to hear that and more on the 131st edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • How does he identify which events are right for him and his business?
  • Why did he start the Most Awesome Conference?
  • How to identify if a niche is big enough to support your business.
  • What’s the “trojan horse method” and how do you use it as a speaker?
  • How to connect with event organizers to create long-term relationships.
  • Why and how to set boundaries and rhythms in your business and your life.
  • How to reverse engineer so you know what your rates should be.
  • And so much more!

Tweetable: “We have to have analytics, but we also have to have heart.”  – Joe Sanok

 

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Joy Groblebe joins Grant Baldwin on The Speaker Lab to talk about how to fill your speaking calendar and why you shouldn't answer your own speaking calls!

130. How to Fill Your Speaking Calendar, with Joy Groblebe

Joy Groblebe joins Grant Baldwin on The Speaker Lab to talk about how to fill your speaking calendar and why you shouldn't answer your own speaking calls!

Have you ever found yourself tongue-tied when a potential client has asked about your speaking fees? If you have today’s guest will help you solve that problem in the future!

Joy Groblebe is an entrepreneur who helps speakers and other entrepreneurs overcome the chaos of their busy minds, busy businesses and busy lives.

On this episode of The Speaker Lab, Joy talks about her switch from working for KMOX in St. Louis to becoming an entrepreneur after the birth of her first son. She shares the journey she’s been on and how she’s created the business she has today.

You’ll also hear her backstage view of the publishing and speaking world. And you’ll learn the steps she takes to get the most out of any potential speaking deal for her clients, and how you can fill your speaking calendar following her guidance. Listen in to hear that and more on today’s edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • Why you shouldn’t answer your own speaking calls.
  • Should you speak for anyone who asks you to when you’re starting out?
  • Why you need to respond to an inquiry within 24 hours.
  • The secret 4 word sentence to booking: what is it?
  • What to do when your potential client doesn’t have the budget for your fees.
  • The two ways to follow up after speaking for a client.
  • When should you change your high-bar fees?
  • Why you can never be too generous nor too grateful.
  • And so much more!

Tweetable: “Nobody can fill up your calendar except for you!”

 

EPISODE RESOURCES

Start your public speaking career or take it to the next level with The Speaker Lab's Grant Baldwin!

129. How to Thank Your Clients

Start your public speaking career or take it to the next level with The Speaker Lab's Grant Baldwin!

Ready for another one?! Today on The Speaker Lab we have two more questions from listeners just like you. Stephanie sent a voicemail asking about the proper strategy for thanking clients after a speaking gig. She wondered if it’s okay to send gifts, or what other approaches are acceptable to say thank you to a client.

We have a second and equally interesting question from John. He is getting into speaking and starting to build his platform. He has written a book and intends to write more, and he plans to give away some of those books. John asks if he needs to be a non-profit, or if he can still operate as a for-profit business.

Listen in to hear the answers to both of those questions and then apply them in your speaking career! It’s all here on episode 129 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • The four reasons to give thank yous to your clients after an event.
  • Which should you go after: relationships or gigs?
  • What is something most speakers don’t do (but should)?
  • The 5 ways my team and I show appreciation after an event.
  • Who should you give handwritten thank you cards to?
  • What types of thank you gifts can you send?
  • Do you need to operate as a non-profit to make donations?
  • Why it’s okay to receive money for helping people.
  • And so much more!

Tweetable: “You receive value for the value you give.”

 

EPISODE RESOURCES

Start your public speaking career or take it to the next level with The Speaker Lab's Grant Baldwin!

128. The Five Essentials To Pitching Yourself

Start your public speaking career or take it to the next level with The Speaker Lab's Grant Baldwin!

Welcome back to The Speaker Lab! This week we’ve got another episode of listener Q&As. We have one question from Cathy about the absolute essentials to pitching yourself.

We also have a question from Greg who asks about using past media appearances that are notable but not related to his current line of work. Can he do it and if so, how should he do it?

Tune in to hear the answers. And if you’d like to ask a question of your own go to the Ask Grant section here and ask away!

A big thank you to Cathy and Greg for chiming in, and thanks to you for listening to episode 128 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • What is the point of a demo video?
  • What is a topic menu and why do you need one?
  • How many different topics and talks should you initially offer?
  • Do you need testimonials and recommendations to pitch yourself?
  • Why it’s good to have multiple pricing options for your talks.
  • Why you need a follow up system in place.
  • Can you use media appearances and exposure from different industries?
  • What is topic authority and human credibility, and why do you want them?
  • And so much more!

Tweetable: “Your web site is your modern day business card.”

 

EPISODE RESOURCES

Start your public speaking career or take it to the next level with The Speaker Lab's Grant Baldwin!

127. How to Follow the Speaker Success Road Map

Start your public speaking career or take it to the next level with The Speaker Lab's Grant Baldwin!

Have you ever wanted a guide or a road map to help you along your speaking journey? Today I’m giving you exactly that!

On this listener Q&A show, Clayton Watson called in to ask what his next steps are to get bookings. Clayton is from Calgary in Alberta, Canada and runs a site called Coaching Caregiver. He also has written a book, and is now wondering what to do next to land paid speaking engagements.

When you listen to this episode, you’ll hear my answer to Clayton’s question as I lay out the five pieces of the speaker road map puzzle. I explain what each step is, why it is important and how to implement it in your journey.

Today you’ll also hear my answer to another listener’s question about whether YouTube videos of your speeches can help or hurt your chances of getting hired as a speaker. Listen in to hear the details on episode 127 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • What are the 5 steps of the speaker success road map?
  • Why you are in the problem-solving business as a speaker and entrepreneur.
  • What is the topic trifecta and how do you use it?
  • What are the 7 primary speaking industries?
  • What are the two main tools you need to establish yourself as an expert?
  • What is the simplest way to find paid speaking gigs?
  • Can having YouTube videos of your talks hurt your chances of getting paid speaking gigs?
  • How to protect your talks in your contract with clients.
  • And so much more!

Tweetable: “As a speaker, your talk is your intellectual content.”

 

EPISODE RESOURCES

Erick Rheam joins Grant Baldwin on The Speaker Lab to talk about being booked and paid to speak, creating $80k in revenue in 15 months and much more!

126. How to Be Booked and Paid to Speak, with Erick Rheam

Erick Rheam joins Grant Baldwin on The Speaker Lab to talk about being booked and paid to speak, creating $80k in revenue in 15 months and much more!

Today we’ve got an extra special guest for you: Erick Rheam. Erick is a student of our Booked and Paid to Speak program, and he has been wildly successful in his speaking career since signing up for the course. He joined us in December of 2015 and in the 15 months between then and our recording of this episode, he has made over $80,000 in speaking gigs!

On this episode of The Speaker Lab, Erick joins us to talk about his success and how he decided who to speak to and what to speak about, why it’s important to have a good web site and demo and how he gets referrals.

Because Erick is still relatively new to the speaking world his story is relatable, as his resulting success. You’ll want to tune in to hear more about what’s next for him on episode 126 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What was he making in his speaking business before joining Booked and Paid to Speak?
  • Why agreements and contracts have been critical to his financial growth as a speaker.
  • What does Erick say you have to love in order to be a successful speaker?
  • How did he decide what to speak about and who to speak to?
  • Why helping people achieve signficance in their lives also helps you.
  • The four things he’s learned that are critical to running a successful speaking business.
  • What percentage of this business is the grind of pursuing and getting gigs?
  • How he’s preparing to go from his full-time corporate job to speaking full-time.
  • And so much more!

Tweetable: “90% of this business is the grind.” – Erick Rheam

 

EPISODE RESOURCES

Josh Drean joins Grant Baldwin on The Speaker Lab to talk about why and how to use video to grow your speaking career.

125. How to Use Video to Grow Your Speaking Career, with Josh Drean

Josh Drean joins Grant Baldwin on The Speaker Lab to talk about why and how to use video to grow your speaking career.

As a speaker or an aspiring speaker you know the importance of a demo video. But what about other forms of video content like a YouTube channel or Facebook Live? Could those help you build your speaking career? Absolutely says our guest for this episode! Josh Drean is here to tell us how.

Josh’s primary gig is as a youth motivational speaker but he’s also a father and a part-time student at Harvard University in Boston where he is studying business management. As if that wasn’t enough, he is also a street performer who does almost daily videos for his YouTube channel.

On today’s edition of The Speaker Lab, he shares how to leverage video content as a speaker, how he uses content to get gigs and promote those gigs, as well as what to talk about on your video. His insights on those topics and more will get you off the fence about video and in front of the camera! Hear it here on episode 125 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • By 2020 what percentage of all content will be video?
  • Your fees are directly proportional to the quality of your what?
  • Why did he start producing videos multiple times a week?
  • Josh explains what vlogging is exactly.
  • Does everyone need to do video?
  • Why and how to work for “celebrity status” online.
  • What is Musically and what will it teach you about connecting with your audience?
  • What is the bare minimum equipment you need to get started creating quality video?
  • And so much more!

Tweetable: “Video is the now as well as the future.” – Josh Drean

 

EPISODE RESOURCES