Learn How to Consistently Find & Book Dream Speaking Engagements That Pay What You’re Worth

You have a message you believe in.
You have the confidence to deliver it from stage.

And with Booked & Paid to Speak, you’ll finally have the system you need to consistently uncover profitable opportunities to share that message, even if…

You struggle with how much to charge, where to find gigs, and who to contact. You’ve never (or rarely) been paid to speak. You don’t have a large following, existing platform, or years of experience.

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Our students have been booked and paid to speak by organizations like…

If you’ve ever thought these 4 little words, you know exactly how it feels to be an aspiring speaker…

You might not be proud of it.
You might have resisted thinking it.
You might even feel a little scared admitting that it’s crossed your mind.
I’m talking about all the times when you’ve sat in an audience, listened to a speaker on stage, and thought…

“That should be me.”

(Other acceptable thoughts include,“I could do that,” and “Is this guy for real?” )

Listen, when you have a message you’re passionate about, those kinds of thoughts don’t come from ego or pride. They come from the frustration of KNOWING you have a message people need to hear, but NOT knowing exactly how to get it in front of more people.

And every time you start gearing yourself up to finally get serious about pursuing more (or your first) paid speaking engagements, some combination of the following happens:

  • Your stomach turns at the thought of having to sell yourself
  • You’re not even sure how to contact the mythic “decision makers” who book speakers in the first place
  • When you finally do fire off a few scattered emails to event organizers you hear nothing but crickets or the occasional “no thanks”
  • Your day job—the one that actually pays the bills right now—says, “Hey, remember me?”
  • Between putting together a demo video and a halfway decent website, the tech side of things feels overwhelming

Meanwhile, week after week continue to slip by with nothing actually changing.

You still feel painfully aware of all the things you don’t know about the speaking world.

You still feel unsure of how to stay focused or actually move forward.

You still see what feels like hundreds of average speakers getting out there and somehow accomplishing exactly what you dream about doing.

And the gap between where you are and where they are feels larger than ever.

This is what I like to call the Inverse Law of Speaking Talent —for every talented speaker who dreams of getting to hop on a cross-country flight to their next high-paying gig, there are 10 mediocre ones out there actually doing it.

It’s incredibly frustrating—but it’s also great news.

Because if you’re passionate about sharing a message you know has value, those dream speaking opportunities are actually much closer to reality than you might realize.

In fact, most of the time, the only thing separating the speakers who are actually landing the best speaking opportunities from the ones who are sitting at home is simply having the right plan to follow.

The Plan

Today, I’m going to show you exactly what that plan is, and how thousands of speakers across every industry are using it to build thriving careers that allow them to…

Get paid to share a message they’re passionate about all over the world

Transition from 9-to-5 work to a career that gives them the freedom and flexibility they crave

Supplement their existing business with paid speaking engagements

(that also feed them a firehose of ideal clients and customers)

Hi, I’m Grant Baldwin, founder of The Speaker Lab.

Since I started my speaking career, I’ve earned over $2 million from 500+ paid engagements all over the world. I’ve done everything from closed-door workshops to keynotes in front of 13,000 people.

I mention those numbers for two reasons:

  1. You deserve to know that I’ve actually practiced what I preach (and that I’m not just another online “guru”)
  2. Since starting The Speaker Lab, I’ve seen over and over how attainable these kinds of career-altering numbers are for people in just about every industry imaginable—even though I never would have thought they were possible for someone like me.

Maybe you can relate…

I didn’t have a giant platform.

Nobody would have confused me for a world-renowned expert or, dare I say it…a Thought Leader™ .

I didn’t have some kind of “hero’s journey” origin story full of overcoming insane levels of adversity.

I was pretty much just a regular dude from Missouri.

I was a busy husband and father working a full-time youth pastor job that occasionally allowed me to do what I felt like I was born to do: speak.

Small group. Whole church. School auditorium. Rotary club. It didn’t matter—if there were people to share my message with, I was there. And always for free.

If you’ve already gotten a few free (or maybe even paid) speaking engagements under your belt, you’ve probably heard the same kinds of comments I’d get from people at that point:

“You’ve got a gift for this sort of thing!”
“You really should be a speaker.”
“I really needed to hear that—thank you.”

You’re pretty sure you have the potential, but what are you supposed to do next? How do you turn that into actually getting paid to speak?

I’ll never forget the moment the answer to that question finally clicked for me. It happened in a nondescript room in front of around 300 people. I was delivering the exact same type of 45-minute presentation I’d done for free dozens of times.

But this time there was one big difference.

Instead of leaving the event with nothing but compliments, I walked away with a crisp check for $1,000 signed to me from the organization hosting it.

Why?

Because months before I booked the event, a more experienced speaker in my industry walked me through exactly what I needed to do differently in order to start getting paid to share my message.

In other words, a mentor was kind enough to take me by the hand and show me things like…

  • The events and people I should be contacting if I wanted to start hearing, “What’s your fee?” instead of, “Well, speakers aren’t really in our budget this year.”
  • How I should price myself and structure contracts so I could send my fee to events without worrying they’d look at it and wonder, “What the heck is this guy thinking?”
  • How to describe myself and my speaking topics in a way that clearly communicated their value to decision makers

I didn’t go from free to $1,000 because I’m special or smarter than everyone else. I did it because someone more experienced than me was there to show me the path forward.

And even though I didn’t have that same mentor by my side forever, getting that first big check was the lightbulb moment that helped me unlock the confidence and focus I needed to keep pushing.

Again and again, I’ve seen that speakers thrive when they have a proven plan to guide them through the confusion and uncertainty of getting booked and paid to speak.

Like Erick Rheam, who earned $35,000 in his first year of focusing on speaking and then quickly scaled up to $150,000 in his second – all while working a full-time job.

Topic:

Motivation/Leadership

Industry:

Corporations, Associations and Government
Invested in Booked & Paid to Speak in 2015

And Kendra Dahlstrom, who replaced her multiple 6-figure salary in less than a year by growing her speaking business.

Topic:

Helping women reconnect with the lives they were meant to live

Industry:

Faith-Based Associations and Organizations
Invested in Booked & Paid to Speak in 2017

Or Chris Cumby, who increased his speaking fee 300% after going through Booked & Paid to Speak.

Topic:

Entrepreneurship / Sales Training

Industry:

Corporations and Associations
Invested in Booked & Paid to Speak in 2017

The 3-Step Blueprint for Landing Your First (or Next) Paid Speaking Engagement

No two speaking journeys are ever quite the same, but when you zoom out and look at successful speakers from a high level, you’ll see that they consistently nailed these 3 steps.

Step #1

Pinpoint the right problem you can solve.

The #1 mistake I see holding most speakers back is failing to identify—and clearly communicate—the true problem they can solve.

Whether you’re still trying to figure out exactly what you want to speak about or you’re an experienced speaker who’s been doing it for years, getting this right can make the difference between speaking a few times per year and several times per month.

So, how do you do it?

1

Don’t ask yourself, “What should I speak about?”. Ask yourself, “What problem can I solve?”

Repeat after me: Speakers who solve problems will always book more gigs than speakers who simply speak about a topic.

The good news? If you’re speaking or you want to speak, there’s a 99% chance there are multiple problems attached to the topic/subject matter you want to speak about.

For example, if you speak about social media, that’s great — but what challenges does your presentation help the audience overcome? Asking that question might lead you to something like, “I help businesses be more relatable to millennials on social media.”

Thinking of your topic from the “problem” perspective will not only make it sound much more appealing to decision makers, it’ll also help you make the presentation more compelling!

2

Get specific with your target audience, but don’t niche yourself into nonexistence.

For example, “Motivated leaders who want to leave an impact” is not a specific enough target audience (unless you’re Oprah Winfrey or Gary Vaynerchuk).

If you try to speak to everyone, you will end up speaking to no one.

Successful speakers have a well-defined audience in mind, which not only strengthens their content—it also makes finding paid speaking opportunities much easier.

To build on the previous example, “I help real estate businesses be more relatable to millennial

clients on social media,” is going to make finding and attracting paid opportunities much easier than targeting ALL types of businesses.

Of course, it is possible to get too specific.

I like to call it nicheing yourself into nonexistence—coming up with a problem that either not enough people have, or that’s not actually a problem in the first place.

For example, “I help realtors who sell tiny houses and yurts be more relatable to millennial clients on social media,” miiiiiight not have a big enough market to support a speaking career quite yet.

3

Align the problem you want solve with a problem people need to solve.

One of the most frustrating things you can deal with as a speaker is knowing you solve a valuable problem, but NOT knowing how to describe it in a way that clicks with event organizers and decision makers.

Let’s go back to our previous example: “I help real estate businesses be more relatable to millennial clients on social media.”

You KNOW that generating better social media results can solve valuable problems for real estate businesses…but what if every time you mention social media to a potential client they say, “We don’t hire speakers to talk about that”?

To illustrate the solution for you, let me show you an example from my own career…

What This Step Looks Like in Action:

Early in my speaking career, I wanted to speak to high school audiences about personal finance. On paper, it made so much sense:

I was passionate about personal finance because my wife and I had just gotten out of debt.
High school students learn almost nothing about personal finance in school.
Everyone understands why it would be useful for high school students to learn about personal finance.

But there was one big problem: every school I talked to had zero interest in booking personal finance speakers. It just wasn’t something they were used to hiring speakers to talk about.

But when I asked what they did hire speakers to talk about, I consistently heard the same response:

“Well, we usually look for speakers who can help students transition to college or life beyond college.”

Ding ding ding! That was exactly what my personal finance talk would help students do. I just wasn’t speaking the same language when I described it to administrators.

All I needed to do was align the problem I wanted to solve with the problem schools needed to solve. I created a talk built around helping high school students transition to college that featured personal finance as a major chunk of the presentation.

After that, getting booked was never a problem.

Step #2

Find the people who are desperately searching for answers to that problem.

Once you’ve pinpointed the problem you can solve, the next challenge becomes finding the people who are looking for solutions to that problem.

Unfortunately, this is where most people make another big mistake. Because there are two kinds of people you can go looking for at this point:

  1. People who are seeking any type of solution to the problem you solve.
  2. People who are looking for speakers they can pay to be the solution to the problem you solve.

This sounds obvious, but it’s a critically important distinction to make…

It is much easier to get booked and paid to speak by an organization or event that already hires speakers than it is by one that doesn’t.

Getting distracted by Group #1 is how you end up spending a week exchanging emails with a student organization at your local college only to discover they don’t actually have a budget for paying speakers.

But when you start focusing on finding Group #2, you’ll quickly learn 2 things:

1. If you’ve pinpointed the right problem, paid speaking opportunities are NOT difficult to find.
2. Your competition for those paid speaking opportunities is often not nearly as intimidating as you think.

What This Step Looks Like in Action:

When BPS student Harjot Singh started looking for events in the healthcare space, he was intimidated for reasons you’re likely familiar with:

What if he couldn’t find the right events?

What if no one paid to book speakers like him?

What if he was miles behind the competition?

But look what happened when he followed the step-by-step strategies for uncovering speaking leads we teach in BPS:

Breakthrough #1:

He realized that “events were not hard to find.”

Breakthrough #2:

He now feels like he “can pitch to the highest event planners.”

When you put in the work to pinpoint the right problem to solve, finding the people who will pay for you to solve that problem comes down to simply knowing where to look—which is exactly what we show you how to do inside Booked & Paid to Speak.

Step #3

Present yourself as the perfect solution to that problem (even if you’re not known as the go-to “expert” in your field yet)

Convincing the right people that you’re the right person for the job is not about being salesy.

You don’t have to transform yourself into a used car salesman and go into “closing” mode. You don’t need to roll out a laundry list of accomplishments and industry accolades.

If you’ve done Steps 1 and 2 properly, you only need two things to convince decision makers you’re the right person for the job:

  1. A basic website.
  2. A basic demo video.

Not a bestselling book. Not a YouTube channel with thousands of subscribers. Not a made-for-TV movie that was inspired by your life story.

If you have a basic website and demo video (and I can show you exactly how to put these together, even if you have no tech skills and no footage of yourself speaking) booking paid speaking gigs comes down to simply building relationships.

Which means you can finally focus on just being yourself instead of worrying about having to “sell” yourself.

What This Step Looks Like in Action:

When Andrew Dawson started sending cold emails to decision makers after enrolling in BPS, he didn’t have a bunch of fancy marketing materials. All he had was a link to his website that he included in his email signature.

Here’s what happened, in his own words:

To recap:

He didn’t have to list out a ton of experience or industry accolades.

He didn’t have to go into “sales mode” and smooth-talk his way into a gig.

He simply asked if and when they book speakers, put a link to his website in his signature, and locked in $4,000 in bookings.

And Andrew’s not alone. Check out two more examples that show what having the right video and website can do for you:

THIS is why Steps #1 and #2 are so powerful. When you’re focused on the right problem and you’re reaching out to people who are looking for speakers to solve that problem, a couple pieces of simple content (Step #3) will do all the selling for you.

That’s why we built Booked & Paid to Speak Elite to take you through all 3 of these steps in a simple, straightforward format that’s proven to get results for both new and experienced speakers.

Introducing

Booked & Paid to Speak Elite

by The Speaker Lab

In Booked & Paid to Speak Elite, you not only get access to a proven, step-by-step system for finding and consistently booking paid speaking engagements–you’ll also have the entire Speaker Lab Team coming alongside and. giving you personalized guidance, feedback, and coaching every step of the. way as. you implement it.

Schedule a call with our team to learn more about our step-by-step system that thousands of students have used to successfully and consistently book paid speaking gigs

Apply for your session now

BPS has 1,000+ students in 39 countries and all 50 U.S. states — which means it’s been tested again and again in virtually every region, market, and industry imaginable.

And those 1,000+ students have succeeded at BPS at all different levels of experience.

Students Who Book Their FIRST Paid Speaking Engagement

There’s nothing quite like that feeling of seeing a deposit land in your bank account as a result of sharing a message you’re passionate about with an audience.

There’s also little that feels more impossible when you’re working a full time job and/or raising a family and you’ve never done it before.

How do you find the time? How do you stay focused and consistent?

You follow a plan that tells you exactly what to do so that you can make the most of your available time, just like these students:

Students Who SCALE Their Existing Speaking Business

If you’ve been paid to speak before, you’re already in rare air. Less than 1% of people ever create an opportunity like that for themselves.
But once you’ve done it, you almost instantly become aware of this mythic “next level” beyond those who are paid to speak occasionally.

You see the people who are out there flying to a different event every other week, raining down #motivationmonday humblebrags on Instagram from a business class seat 6,000 feet in the sky.

And even though you’d totally never post anything like that, you know it’s a lot closer to where you want to be than where you are right now.

Maybe you like the art of speaking, but find yourself struggling with the business side of it.

Or maybe you just know there has to be a better, more streamlined system out there for finding, booking, and scaling paid speaking engagements than the scattershot approach you’ve cobbled together out of sheer hustle.

That’s where BPS comes in. It gives you the system to not only discover more speaking opportunities, but to put yourself in the best position to land them and get paid what you’re worth. Just like these students did:

Students Who LEVERAGE Paid Speaking Gigs on the Side to Grow an Existing Business

Not everyone who invests in BPS has their eyes set on a full-time speaking career—and that’s okay!
In fact, speaking is one of the surest ways to bring a flood of clients, customers, or sales to any existing business you’re already focused on growing.

Take Kendra, for example, who not only gets paid for her speaking engagements since enrolling in BPS, but also leverages those engagements to build her coaching practice (which is her primary business):

Invest in Booked & Paid to Speak Elite and Get Your Message in Front of the Audiences It Deserves

Schedule a call with our team to learn more about our step-by-step system that thousands of students have used to successfully and consistently book paid speaking gigs

Apply for your session now

Want to Hear Directly from Speakers Who Have Actually Been Through BPS?

We’ve Got You Covered

Erick Rheam

Used BPS to generate $35,000 in speaking years during his first year—and $150,000 in his second (all while working a full-time job).

Kendra Dahlstrom

Replaced her six-figure income (in under 12 months) with paid speaking engagements that also brought her tons of new coaching clients.

Chris Cumby

Started charging (and getting) 3 times his normal speaking fee after BPS “changed the game” for him. See why

Bryan Harris

See how BPS helped Bryan Harris navigate the negotiation process to book his FIRST paid speaking gig for $7,000.

Melanie Deziel

Melanie left a successful corporate career to speak, write and consult. See how BPS helped her make this happen

Pete Smith

Hear Pete Smith describe what it was like to go from speaking just a handful of times a year to speaking full-time after implementing BPS.

I Want to Show You Where Speaking Could Take You

One of my favorite things to do is to open up the Photos app on my iPhone and flick through the past several years of pictures.

Speaking has allowed me to go places I never dreamed someone would pay me to visit.

The Philippines. Manhattan. San Diego.

These are humbling reminds of all the memories that wouldn’t have been made—and people my message never would have reached—if I hadn’t stayed focused and put in the work.

That’s why I can’t help but grin ear to ear when I see posts like these from BPS students:

These are literally life-changing experiences. Not just because you get to travel somewhere cool on someone else’s dime, but because you get to see just how far your impact is reaching.

And that’s the reason most of us got into this in the first place, isn’t it?

But here’s the thing…

Dabbling won’t get you to this level.

Consistently getting paid speaking engagements isn’t something you can just “fall” into (unless you’re a celebrity, world leader, superstar entrepreneur, or professional athlete).

Getting your message in front of the audiences that need it—and making a living in the process—takes focus, commitment, and time.

But the amount of time it takes is entirely dependent on the plan you follow.

I want to give you the kind of plan that will accelerate your timeline and shorten your learning curve.

Because when you start to see your hard work translate into early momentum, it makes the focus and commitment part a whole lot easier.

So if you’re ready to give your speaking career the shot it deserves, I’m ready to show you how to make it happen.

I hope to see you inside the BPS community soon!

Invest in Booked & Paid to Speak Elite and Get Your Message in Front of the Audiences It Deserves

Schedule a call with our team to learn more about our step-by-step system that thousands of students have used to successfully and consistently book paid speaking gigs

Apply for your session now