How to Set and Meet Goals for your Speaking Business
Introduction There’s no simple method for how to set and meet goals for your speaking business. It’s a multi-faceted challenge that requires a lot of upfront work when you launch your speaking career and consistent effort for years to come. Today we’re getting real about the step-by-step of setting and meeting goals. (We’ve previously published […]
How to Build an Audience as a Speaker
Introduction Every speaker needs an audience. For your message to have impact, people have to hear it. Preferably, lots of people! But when you’re just getting off the ground, it isn’t obvious how to build an audience as a speaker. How do you know who will want to hear your message? What if nobody comes […]
How to build and grow an email list
Introduction So you’re starting (or growing) a business. Your mind is pulled in a dozen different directions between sales, marketing, and operations. Building and growing an email list might not be a priority. Spoiler alert: it should be. Growing and maintaining an email list is a hugely important asset for any entrepreneur. It gives a […]
How to build a speaker website
A big part of launching a sustainable, successful speaking business involves establishing yourself as an expert. One of the best ways to do that is by making sure you have a strong, professional speaker website.
How to Build a Personal Brand
Introduction If you’ve spent more than 30 seconds on LinkedIn recently, you’ve probably noticed: having a personal brand is in. Entrepreneurs, business owners, and creatives are marketing not just products, but themselves. Job postings ask for your social media handles and interviewers are checking out your web presence before they meet you. If you’re not […]
22 Ways to Market Yourself
How do you effectively market yourself? The Speaker Lab just created a new resource highlighting 22 ways you can get booked and paid to speak by marketing yourself. These 22 tactics are all about how to establish your expertise and online presence. Today I’m going to show you 22 ways to market yourself so you […]