Joy Groblebe joins Grant Baldwin on The Speaker Lab to talk about how to fill your speaking calendar and why you shouldn't answer your own speaking calls!

130. How to Fill Your Speaking Calendar, with Joy Groblebe

Joy Groblebe joins Grant Baldwin on The Speaker Lab to talk about how to fill your speaking calendar and why you shouldn't answer your own speaking calls!

Have you ever found yourself tongue-tied when a potential client has asked about your speaking fees? If you have today’s guest will help you solve that problem in the future!

Joy Groblebe is an entrepreneur who helps speakers and other entrepreneurs overcome the chaos of their busy minds, busy businesses and busy lives.

On this episode of The Speaker Lab, Joy talks about her switch from working for KMOX in St. Louis to becoming an entrepreneur after the birth of her first son. She shares the journey she’s been on and how she’s created the business she has today.

You’ll also hear her backstage view of the publishing and speaking world. And you’ll learn the steps she takes to get the most out of any potential speaking deal for her clients, and how you can fill your speaking calendar following her guidance. Listen in to hear that and more on today’s edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • Why you shouldn’t answer your own speaking calls.
  • Should you speak for anyone who asks you to when you’re starting out?
  • Why you need to respond to an inquiry within 24 hours.
  • The secret 4 word sentence to booking: what is it?
  • What to do when your potential client doesn’t have the budget for your fees.
  • The two ways to follow up after speaking for a client.
  • When should you change your high-bar fees?
  • Why you can never be too generous nor too grateful.
  • And so much more!

Tweetable: “Nobody can fill up your calendar except for you!”

 

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Start your public speaking career or take it to the next level with The Speaker Lab's Grant Baldwin!

129. How to Thank Your Clients

Start your public speaking career or take it to the next level with The Speaker Lab's Grant Baldwin!

Ready for another one?! Today on The Speaker Lab we have two more questions from listeners just like you. Stephanie sent a voicemail asking about the proper strategy for thanking clients after a speaking gig. She wondered if it’s okay to send gifts, or what other approaches are acceptable to say thank you to a client.

We have a second and equally interesting question from John. He is getting into speaking and starting to build his platform. He has written a book and intends to write more, and he plans to give away some of those books. John asks if he needs to be a non-profit, or if he can still operate as a for-profit business.

Listen in to hear the answers to both of those questions and then apply them in your speaking career! It’s all here on episode 129 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • The four reasons to give thank yous to your clients after an event.
  • Which should you go after: relationships or gigs?
  • What is something most speakers don’t do (but should)?
  • The 5 ways my team and I show appreciation after an event.
  • Who should you give handwritten thank you cards to?
  • What types of thank you gifts can you send?
  • Do you need to operate as a non-profit to make donations?
  • Why it’s okay to receive money for helping people.
  • And so much more!

Tweetable: “You receive value for the value you give.”

 

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Start your public speaking career or take it to the next level with The Speaker Lab's Grant Baldwin!

128. The Five Essentials To Pitching Yourself

Start your public speaking career or take it to the next level with The Speaker Lab's Grant Baldwin!

Welcome back to The Speaker Lab! This week we’ve got another episode of listener Q&As. We have one question from Cathy about the absolute essentials to pitching yourself.

We also have a question from Greg who asks about using past media appearances that are notable but not related to his current line of work. Can he do it and if so, how should he do it?

Tune in to hear the answers. And if you’d like to ask a question of your own go to the Ask Grant section here and ask away!

A big thank you to Cathy and Greg for chiming in, and thanks to you for listening to episode 128 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • What is the point of a demo video?
  • What is a topic menu and why do you need one?
  • How many different topics and talks should you initially offer?
  • Do you need testimonials and recommendations to pitch yourself?
  • Why it’s good to have multiple pricing options for your talks.
  • Why you need a follow up system in place.
  • Can you use media appearances and exposure from different industries?
  • What is topic authority and human credibility, and why do you want them?
  • And so much more!

Tweetable: “Your web site is your modern day business card.”

 

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Start your public speaking career or take it to the next level with The Speaker Lab's Grant Baldwin!

127. How to Follow the Speaker Success Road Map

Start your public speaking career or take it to the next level with The Speaker Lab's Grant Baldwin!

Have you ever wanted a guide or a road map to help you along your speaking journey? Today I’m giving you exactly that!

On this listener Q&A show, Clayton Watson called in to ask what his next steps are to get bookings. Clayton is from Calgary in Alberta, Canada and runs a site called Coaching Caregiver. He also has written a book, and is now wondering what to do next to land paid speaking engagements.

When you listen to this episode, you’ll hear my answer to Clayton’s question as I lay out the five pieces of the speaker road map puzzle. I explain what each step is, why it is important and how to implement it in your journey.

Today you’ll also hear my answer to another listener’s question about whether YouTube videos of your speeches can help or hurt your chances of getting hired as a speaker. Listen in to hear the details on episode 127 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • What are the 5 steps of the speaker success road map?
  • Why you are in the problem-solving business as a speaker and entrepreneur.
  • What is the topic trifecta and how do you use it?
  • What are the 7 primary speaking industries?
  • What are the two main tools you need to establish yourself as an expert?
  • What is the simplest way to find paid speaking gigs?
  • Can having YouTube videos of your talks hurt your chances of getting paid speaking gigs?
  • How to protect your talks in your contract with clients.
  • And so much more!

Tweetable: “As a speaker, your talk is your intellectual content.”

 

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Erick Rheam joins Grant Baldwin on The Speaker Lab to talk about being booked and paid to speak, creating $80k in revenue in 15 months and much more!

126. How to Be Booked and Paid to Speak, with Erick Rheam

Erick Rheam joins Grant Baldwin on The Speaker Lab to talk about being booked and paid to speak, creating $80k in revenue in 15 months and much more!

Today we’ve got an extra special guest for you: Erick Rheam. Erick is a student of our Booked and Paid to Speak program, and he has been wildly successful in his speaking career since signing up for the course. He joined us in December of 2015 and in the 15 months between then and our recording of this episode, he has made over $80,000 in speaking gigs!

On this episode of The Speaker Lab, Erick joins us to talk about his success and how he decided who to speak to and what to speak about, why it’s important to have a good web site and demo and how he gets referrals.

Because Erick is still relatively new to the speaking world his story is relatable, as his resulting success. You’ll want to tune in to hear more about what’s next for him on episode 126 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What was he making in his speaking business before joining Booked and Paid to Speak?
  • Why agreements and contracts have been critical to his financial growth as a speaker.
  • What does Erick say you have to love in order to be a successful speaker?
  • How did he decide what to speak about and who to speak to?
  • Why helping people achieve signficance in their lives also helps you.
  • The four things he’s learned that are critical to running a successful speaking business.
  • What percentage of this business is the grind of pursuing and getting gigs?
  • How he’s preparing to go from his full-time corporate job to speaking full-time.
  • And so much more!

Tweetable: “90% of this business is the grind.” – Erick Rheam

 

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Josh Drean joins Grant Baldwin on The Speaker Lab to talk about why and how to use video to grow your speaking career.

125. How to Use Video to Grow Your Speaking Career, with Josh Drean

Josh Drean joins Grant Baldwin on The Speaker Lab to talk about why and how to use video to grow your speaking career.

As a speaker or an aspiring speaker you know the importance of a demo video. But what about other forms of video content like a YouTube channel or Facebook Live? Could those help you build your speaking career? Absolutely says our guest for this episode! Josh Drean is here to tell us how.

Josh’s primary gig is as a youth motivational speaker but he’s also a father and a part-time student at Harvard University in Boston where he is studying business management. As if that wasn’t enough, he is also a street performer who does almost daily videos for his YouTube channel.

On today’s edition of The Speaker Lab, he shares how to leverage video content as a speaker, how he uses content to get gigs and promote those gigs, as well as what to talk about on your video. His insights on those topics and more will get you off the fence about video and in front of the camera! Hear it here on episode 125 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • By 2020 what percentage of all content will be video?
  • Your fees are directly proportional to the quality of your what?
  • Why did he start producing videos multiple times a week?
  • Josh explains what vlogging is exactly.
  • Does everyone need to do video?
  • Why and how to work for “celebrity status” online.
  • What is Musically and what will it teach you about connecting with your audience?
  • What is the bare minimum equipment you need to get started creating quality video?
  • And so much more!

Tweetable: “Video is the now as well as the future.” – Josh Drean

 

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Neen James joins Grant Baldwin on The Speaker Lab to talk about owning your uniqueness, how she did it and why doing so will help you stand out as a speaker.

124. How to Set Yourself Apart as a Speaker, Neen James

Neen James joins Grant Baldwin on The Speaker Lab to talk about owning your uniqueness, how she did it and why doing so will help you stand out as a speaker.

Have you ever considered that how to set yourself apart as a speaker may be to embrace what is uniquely you? Maybe it’s an accent you have or your above-average height, whatever it is it may be the key to standing out in our crowded speaking marketplace.

On today’s edition of The Speaker Lab, I’ve got a guest who has used her unique voice and stature to create a thriving speaking career. Neen James stands a petite 4’10 (and 1/2!) and hails from Australia. With her tiny height and self-professed Disney princess voice she was told by many no one was going to book her or take her seriously as speaker.

But with her undeniable sass, drive and determination she has proven them wrong! Listen to this episode to hear how she accidentally became a professional speaker, how she pivoted from productivity to her current topic today, and how’s she built her reputation in the corporate business world. You’ll hear that and more on episode 124 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What’s the trick to having a successful speaking career?
  • What are “telecoffees” and how did she build her business with them?
  • Why you should audit the things you are good at.
  • What are the things that make us “rememorable”?
  • Why speakers have to establish credibility and do it quickly.
  • How she pivoted from productivity to attention.
  • Can you be a jack of all trades and be successful as a speaker?
  • How can you become a great resource and trusted advisor to your clients?
  • And so much more!

Tweetable: “You have to leverage your uniqueness.” – Neen James

 

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Chris Field joins Grant Baldwin on The Speaker Lab for a unique episode: this one on one coaching call covers how to go from unpaid to paid speaking gigs, clarify your audience and much more!

123. How to Go From Unpaid to Paid Speaking Gigs, with Chris Field

Chris Field joins Grant Baldwin on The Speaker Lab for a unique episode: this one on one coaching call covers how to go from unpaid to paid speaking gigs, clarify your audience and much more!
Episode 123 of The Speaker Lab is unlike any other episode we’ve done before! In essence today’s show is a one-on-one coaching call I had with a listener who emailed me.

I wanted to share our conversation with you because his story is common: he has done a number of free speaking gigs but wasn’t sure about how to move into the paid realm. He also wasn’t sure how to narrow down his list of potential audiences and topics.

On today’s edition of The Speaker Lab, Chris Field joins me to gain clarity on those topics and more. Listen in to hear his stories (including his run for mayor at the age of 19!), and our brainstorming session on this coaching call. You’ll hear how all of that applies to you wherever you are in your speaking journey on episode 123 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • How do you know if your speaking plan makes financial sense?
  • Why is the audience you speak to a variable in what you can charge?
  • What are the 5 components of the speaker success roadmap?
  • What are the 7 major industries you can speak to?
  • How to know if you are on the right path, or if you need to pivot.
  • What does integrity have to do with your choice of speaking topics?
  • Why it is ideal that you find something other speakers are already doing.
  • What is the reason organizations ultimately hire someone?
  • And so much more!

Tweetable: “You can feel purpose in anything you choose to do.” – Chris Field

 

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Carrie Wilkerson joins Grant Baldwin on The Speaker Lab to talk about creating multiple speaking gigs and recurring revenue from one opportunity, her transition from musician to speaker, and much more!

122. How to Turn One Speaking Gig Into Many, with Carrie Wilkerson

Carrie Wilkerson joins Grant Baldwin on The Speaker Lab to talk about her transition from musician to speaker, and much more!

Buckle up buttercups! We’ve got our sassy friend back in the saddle with us today: Ms. Carrie Wilkerson and she is in rare form on episode 122 of the Speaker Lab. If you missed her previous visit to the show you can listen in here.

I wanted Carrie to return to the show because she’s proven how to turn one speaking gig into many, and I wanted her to share that with you. Specifically on this show she will explain how she creates and structures valuable long-term offerings for her clients, and how she turns those offerings into a consistent monthly revenue stream.

This is one episode you don’t want to miss! Get out your pen and paper and get ready for some actionable insights from the one and only Carrie Wilkerson on episode 122 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What is the “hit and run” approach and why doesn’t Carrie like it?
  • What questions does she ask to create a 100% closing rate?
  • At what point does she pitch a package deal to clients?
  • Why serving first is the best approach, and how to do it properly.
  • What are the magic words to use when offering a long-term arrangement?
  • How to add value without offering a discount.
  • What are some of the industries where this works, and where it might not?
  • What does she do to land more referrals?
  • And so much more!

Tweetable: “You have to do the legwork.” – Carrie Wilkerson

 

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John Spence joins Grant Baldwin on The Speaker Lab to talk about generating referrals, providing value and more.

121. How to Get Repeat Clients and Referrals, with John Spence

John Spence joins Grant Baldwin on The Speaker Lab to talk about generating referrals, providing value and more.

Would you struggle for five years as a speaker if you knew it was going to pay off? Would you be willing to travel 220 days a year if that’s what it took to one day share the stage with Simon Sinek and Gary Vaynerchuk? That’s exactly what our guest for episode 121 of The Speaker Lab has done and continues to do presently.

John Spence spends anywhere from 170 to 220 days a year giving speeches around the world. He speaks on leadership, high performance teams, culture, strategy, strategic thinking, and business excellence, and has been for 23 years.

His speeches are never canned, each one is unique. That coupled with the tremendous value he brings to every speaking engagement has allowed him to build a business that is based almost entirely on referrals. Today he outlines his strategic approach to generating repeat business and referrals, how he got through the struggle of his first five years and why he enjoys being a road warrior.

On this edition of The Speaker Lab, you’ll also hear how he helps charities rather than giving free speeches. Listen in for that and more from the one and only John Spence.

THE FINER DETAILS OF THIS SHOW:   

  • What is the one question he asks all of his clients?
  • How does he create a unique topic for every speaking engagement?
  • The three ways he differentiates himself as a speaker.
  • How much of his business has been word of mouth?
  • Does he get nervous when he goes on stage?
  • How long does he talk with each potential client before working with them?
  • Why he refuses to sell from the stage.
  • How he got his foot in the door with companies like Mayo Clinic, Merrill Lynch, and Allstate.
  • And so much more!

Tweetable: “I’m there to help as much as I humanly can.” – John Spence

 

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