Josh Drean joins Grant Baldwin on The Speaker Lab to talk about why and how to use video to grow your speaking career.

125. How to Use Video to Grow Your Speaking Career, with Josh Drean

Josh Drean joins Grant Baldwin on The Speaker Lab to talk about why and how to use video to grow your speaking career.

As a speaker or an aspiring speaker you know the importance of a demo video. But what about other forms of video content like a YouTube channel or Facebook Live? Could those help you build your speaking career? Absolutely says our guest for this episode! Josh Drean is here to tell us how.

Josh’s primary gig is as a youth motivational speaker but he’s also a father and a part-time student at Harvard University in Boston where he is studying business management. As if that wasn’t enough, he is also a street performer who does almost daily videos for his YouTube channel.

On today’s edition of The Speaker Lab, he shares how to leverage video content as a speaker, how he uses content to get gigs and promote those gigs, as well as what to talk about on your video. His insights on those topics and more will get you off the fence about video and in front of the camera! Hear it here on episode 125 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • By 2020 what percentage of all content will be video?
  • Your fees are directly proportional to the quality of your what?
  • Why did he start producing videos multiple times a week?
  • Josh explains what vlogging is exactly.
  • Does everyone need to do video?
  • Why and how to work for “celebrity status” online.
  • What is Musically and what will it teach you about connecting with your audience?
  • What is the bare minimum equipment you need to get started creating quality video?
  • And so much more!

Tweetable: “Video is the now as well as the future.” – Josh Drean

 

EPISODE RESOURCES

Neen James joins Grant Baldwin on The Speaker Lab to talk about owning your uniqueness, how she did it and why doing so will help you stand out as a speaker.

124. How to Set Yourself Apart as a Speaker, Neen James

Neen James joins Grant Baldwin on The Speaker Lab to talk about owning your uniqueness, how she did it and why doing so will help you stand out as a speaker.

Have you ever considered that how to set yourself apart as a speaker may be to embrace what is uniquely you? Maybe it’s an accent you have or your above-average height, whatever it is it may be the key to standing out in our crowded speaking marketplace.

On today’s edition of The Speaker Lab, I’ve got a guest who has used her unique voice and stature to create a thriving speaking career. Neen James stands a petite 4’10 (and 1/2!) and hails from Australia. With her tiny height and self-professed Disney princess voice she was told by many no one was going to book her or take her seriously as speaker.

But with her undeniable sass, drive and determination she has proven them wrong! Listen to this episode to hear how she accidentally became a professional speaker, how she pivoted from productivity to her current topic today, and how’s she built her reputation in the corporate business world. You’ll hear that and more on episode 124 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What’s the trick to having a successful speaking career?
  • What are “telecoffees” and how did she build her business with them?
  • Why you should audit the things you are good at.
  • What are the things that make us “rememorable”?
  • Why speakers have to establish credibility and do it quickly.
  • How she pivoted from productivity to attention.
  • Can you be a jack of all trades and be successful as a speaker?
  • How can you become a great resource and trusted advisor to your clients?
  • And so much more!

Tweetable: “You have to leverage your uniqueness.” – Neen James

 

EPISODE RESOURCES

Chris Field joins Grant Baldwin on The Speaker Lab for a unique episode: this one on one coaching call covers how to go from unpaid to paid speaking gigs, clarify your audience and much more!

123. How to Go From Unpaid to Paid Speaking Gigs, with Chris Field

Chris Field joins Grant Baldwin on The Speaker Lab for a unique episode: this one on one coaching call covers how to go from unpaid to paid speaking gigs, clarify your audience and much more!
Episode 123 of The Speaker Lab is unlike any other episode we’ve done before! In essence today’s show is a one-on-one coaching call I had with a listener who emailed me.

I wanted to share our conversation with you because his story is common: he has done a number of free speaking gigs but wasn’t sure about how to move into the paid realm. He also wasn’t sure how to narrow down his list of potential audiences and topics.

On today’s edition of The Speaker Lab, Chris Field joins me to gain clarity on those topics and more. Listen in to hear his stories (including his run for mayor at the age of 19!), and our brainstorming session on this coaching call. You’ll hear how all of that applies to you wherever you are in your speaking journey on episode 123 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • How do you know if your speaking plan makes financial sense?
  • Why is the audience you speak to a variable in what you can charge?
  • What are the 5 components of the speaker success roadmap?
  • What are the 7 major industries you can speak to?
  • How to know if you are on the right path, or if you need to pivot.
  • What does integrity have to do with your choice of speaking topics?
  • Why it is ideal that you find something other speakers are already doing.
  • What is the reason organizations ultimately hire someone?
  • And so much more!

Tweetable: “You can feel purpose in anything you choose to do.” – Chris Field

 

EPISODE RESOURCES

Carrie Wilkerson joins Grant Baldwin on The Speaker Lab to talk about creating multiple speaking gigs and recurring revenue from one opportunity, her transition from musician to speaker, and much more!

122. How to Turn One Speaking Gig Into Many, with Carrie Wilkerson

Carrie Wilkerson joins Grant Baldwin on The Speaker Lab to talk about her transition from musician to speaker, and much more!

Buckle up buttercups! We’ve got our sassy friend back in the saddle with us today: Ms. Carrie Wilkerson and she is in rare form on episode 122 of the Speaker Lab. If you missed her previous visit to the show you can listen in here.

I wanted Carrie to return to the show because she’s proven how to turn one speaking gig into many, and I wanted her to share that with you. Specifically on this show she will explain how she creates and structures valuable long-term offerings for her clients, and how she turns those offerings into a consistent monthly revenue stream.

This is one episode you don’t want to miss! Get out your pen and paper and get ready for some actionable insights from the one and only Carrie Wilkerson on episode 122 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What is the “hit and run” approach and why doesn’t Carrie like it?
  • What questions does she ask to create a 100% closing rate?
  • At what point does she pitch a package deal to clients?
  • Why serving first is the best approach, and how to do it properly.
  • What are the magic words to use when offering a long-term arrangement?
  • How to add value without offering a discount.
  • What are some of the industries where this works, and where it might not?
  • What does she do to land more referrals?
  • And so much more!

Tweetable: “You have to do the legwork.” – Carrie Wilkerson

 

EPISODE RESOURCES

John Spence joins Grant Baldwin on The Speaker Lab to talk about generating referrals, providing value and more.

121. How to Get Repeat Clients and Referrals, with John Spence

John Spence joins Grant Baldwin on The Speaker Lab to talk about generating referrals, providing value and more.

Would you struggle for five years as a speaker if you knew it was going to pay off? Would you be willing to travel 220 days a year if that’s what it took to one day share the stage with Simon Sinek and Gary Vaynerchuk? That’s exactly what our guest for episode 121 of The Speaker Lab has done and continues to do presently.

John Spence spends anywhere from 170 to 220 days a year giving speeches around the world. He speaks on leadership, high performance teams, culture, strategy, strategic thinking, and business excellence, and has been for 23 years.

His speeches are never canned, each one is unique. That coupled with the tremendous value he brings to every speaking engagement has allowed him to build a business that is based almost entirely on referrals. Today he outlines his strategic approach to generating repeat business and referrals, how he got through the struggle of his first five years and why he enjoys being a road warrior.

On this edition of The Speaker Lab, you’ll also hear how he helps charities rather than giving free speeches. Listen in for that and more from the one and only John Spence.

THE FINER DETAILS OF THIS SHOW:   

  • What is the one question he asks all of his clients?
  • How does he create a unique topic for every speaking engagement?
  • The three ways he differentiates himself as a speaker.
  • How much of his business has been word of mouth?
  • Does he get nervous when he goes on stage?
  • How long does he talk with each potential client before working with them?
  • Why he refuses to sell from the stage.
  • How he got his foot in the door with companies like Mayo Clinic, Merrill Lynch, and Allstate.
  • And so much more!

Tweetable: “I’m there to help as much as I humanly can.” – John Spence

 

EPISODE RESOURCES

Hugh Culver joins Grant Baldwin on The Speaker Lab to talk about how to make your speech memorable, the 5 things you need to do that and much more!

120. How to Give a Truly Memorable Speech, with Hugh Culver

Hugh Culver joins Grant Baldwin on The Speaker Lab to talk about how to make your speech memorable, the 5 things you need to do that and much more!

What makes a speech a memorable one? Our guest for today knows! He says there are 5 keys you must include to make your speech memorable. Joining us for episode 120 is our repeat visitor and friend, Hugh Culver.

He was previously here for episode 10, which feels like an eternity ago! If you missed his first visit, Hugh is an adventurer turned speaker. He started out in the adventure travel industry and later became a speaker. For the last dozen years or so, he’s been speaking to corporate audiences about productivity.

On today’s show, Hugh tells us about the 5 things he’s learned along the way that are needed to give a memorable speech. They are: solve a problem, warm up the audience, make the audience work, teach with stories and make your speech about them. Listen in for that and more on episode 119 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • Why is your speech your best marketing tool?
  • What type of speeches don’t pay and how can you avoid giving them?
  • What are the variables that go into making a good presentation?
  • Why it’s okay to speak on a competitive topic.
  • Two tricks to find out what topics people are being paid to speak about.
  • The three phases of warming up an audience.
  • Why should you make your audience work during your speech?
  • What does it mean to be “situationally extroverted” and why does it matter?
  • The quick check to ensure you are making your speech about your audience.
  • And so much more!

Tweetable: “One speech should lead to more speeches.” – Hugh Culver

EPISODE RESOURCES

Mike Michalowicz joins Grant Baldwin on The Speaker Lab to talk about what to do if your name is hard to pronounce, leveling up as you grow your speaking career and much more!

119. How to Start Over as a Speaker and Author, with Mike Michalowicz

Mike Michalowicz joins Grant Baldwin on The Speaker Lab to talk about what to do if your name is hard to pronounce, leveling up as you grow your speaking career and much more!

If you built several successful businesses and sold them, what would you do next? Would you write books and become a speaker? That’s what our guest for today’s episode of The Speaker Lab has done!

Mike Michalowicz (listen in and he’ll help you pronounce his name) is a well-known international speaker and best-selling author who made a lot of money in previous endeavors, and started over as a speaker and author.

On episode 119 of The Speaker Lab, he shares why he has gone down this particular road and several hacks that have helped him continue to level up his success. We also discuss  how to pronounce his name and why his web site makes fun of the various mispronunciations he’s heard over the years, how much of his time is devoted to speaking versus writing and so much more on today’s show!

THE FINER DETAILS OF THIS SHOW:   

  • What is a domain name hack you can use if your name is hard to spell and pronounce?
  • What should you do with your biggest weakness?
  • Why he became an author and speaker when he started over.
  • What are the strongest domains and how can you get backlinks from them?
  • Where do you get the best practice as a speaker?
  • How he made the transition from college speaker to the corporate realm.
  • How did he nearly double his speaking frequency?
  • What introduction did Simon Sinek make for Mike?
  • What is realistic and unrealistic to expect when working with an agent or an agency?
  • And so much more!

Tweetable: “The hustle doesn’t stop.” – Mike Michalowicz

 

EPISODE RESOURCES

118. The In’s And Out’s of TED/TEDx And How To Speak At One Of Their Events, with Tamsen Webster

Tamsen Webster joins Grant Baldwin on The Speaker Lab to discuss TED Talks, TEDx Talks, and more!

Is giving a TED Talk or a TEDx Talk on your bucket list? If it is then today is your lucky day! Joining us for this episode of The Speaker Lab is Tamsen Webster. Tamsen is a keynote business speaker and strategist who helps people find the power of their ideas and share those ideas with the world.

She also happens to be the Executive Producer of TEDx Cambridge, the oldest TEDx in the country. In her role, she decides who speaks at their events and she oversees all coaching and designs the coaching process for those speakers.

On this episode of The Speaker Lab, she shares the differences between TED and TEDx Talks and why giving either one is a great feather in anyone’s cap. She tells us how she helps her speakers prepare for their TEDx talks, how you can get your foot in the door with your local TEDx and how to know if your idea is interesting enough to be considered for a TEDx talk. Listen in for that and more on the 118th edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What is the oldest TEDx in the country?
  • What are the differences between a Ted talk and a TEDx talk?
  • How to get your foot in the door at your local TEDx.
  • Why it’s always helpful to know the organizers of any event.
  • What are the two different levels of licensing for TEDx events, and why do they matter?
  • Why do professional speakers have an extra barrier to being accepted as a TEDx speaker?
  • What are the three “I”s of a great TED Talk?
  • What gets in the way of connecting with the audience in Tamsen’s experience?
  • And so much more!

Tweetable: “We want the new idea before it’s out there.” – Tamsen Webster

 

EPISODE RESOURCES

Marcus Sheridan of They Ask You Answer and The Sales Lion joins Grant Baldwin on The Speaker Lab to talk about giving keynotes and teaching workshops, the future of video content marketing and more!

117. How to Give Keynotes and Teach Workshops, with Marcus Sheridan

Marcus Sheridan of They Ask You Answer and The Sales Lion joins Grant Baldwin on The Speaker Lab to talk about giving keynotes and teaching workshops, the future of video content marketing and more!

Have you given both keynotes and taught workshops? Some speakers prefer one over the other, while some enjoy both. Marcus Sheridan of The Sales Lion is an interactive and engaging speaker who likes doing both.

On this episode of The Speaker Lab, Marcus is here to talk about his journey from a missionary in Chile to running a successful pool company to commanding audiences around the globe today. He also shares how that journey led to the creation of latest book, They Ask You Answer.

You’ll hear about all of that plus the importance of video today, why it’s only going to continue to become even more vital and what he learned from his worst speaking moment ever. Check it out on episode 117 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • Are good keynote speakers always good at teaching workshops too?
  • What did being a missionary in Chile teach him about speaking?
  • The lesson you can learn from how he landed his first speaking gig.
  • How he made the leap from workshop speaker to keynote speaker at Content Marketing World in one year.
  • Why is giving gigs the most effective way to land more gigs?
  • Why it works for him to be so interactive with his audiences.
  • How much attention should you be paying to content marketing?
  • Should you have a videographer?
  • And so much more!

Tweetable: “If we don’t show it, it doesn’t exist.” – Marcus Sheridan

 

EPISODE RESOURCES

Brian Fanzo joins Grant Baldwin on The Speaker Lab to talk about how to use live video to grow your speaking career, and more!

116. How to Use Social Media to Land Speaking Gigs, with Brian Fanzo

Brian Fanzo joins Grant Baldwin on The Speaker Lab to talk about how to use live video to grow your speaking career, and more!

Speakers often come from diverse backgrounds, and today’s guest is no exception! Brian Fanzo began his career in Computer Science working for the United States Department of Defense on issues like cybersecurity.

Today he is a change evangelist who helps people embrace change in their businesses, and grow their presence in the process. And it’s something he’s been widely recognized for: in 2014, The Economist named him one of the Top 25 Social Business Leaders of The Future. He’s also spoken in 11 countries at over 50 events.

On this episode of The Speaker Lab, Brian shares the light bulb moment that led to his leap into entrepreneurship a few years ago, what social media platforms you should be using to grow your speaking career and his reverse engineering that creates more speaking gigs for himself. You’re going to learn all of that and so much more on the 116th edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • How Brian landed his first speaking gig ever – at The Pentagon.
  • When did he make the shift to being an evangelist for his own brand?
  • How to create your own path while still following in the footsteps of your role models.
  • How do we truly stand out in any marketplace?
  • How he’s using online video to advance his speaking career, and how you can too.
  • Why you should think like a fan, and what that means according to Brian.
  • What percentage of internet traffic will be video in 2020?
  • How does he make sure his social media content is seen by decision-makers?
  • And so much more!

Tweetable: “You have to know what you don’t know!” – Brian Fanzo

 

EPISODE RESOURCES