Dr. Sue goes from 0-30 speaking gigs in 1 year

146. How to Go From Zero Speaking Gigs to 30 in a 24 Months With Dr. Sue Ettinger (BPS Student)

Dr. Sue Ettinger joins Grant Baldwin on The Speaker Lab to talk about going from 0 speaking gigs a year to 30.

Discover what it takes to book consistent speaking gigs in 24 months or less. Dr. Sue a cancer vet, shares all the details on how she did it and how you can too.

If you’re struggling to gain traction or just get started speaking today’s guest is here to help.

Dr. Sue Ettinger joined Booked & Paid to Speak about a year ago because she wanted to book more speaking gigs. Well, she has been booking gigs consistently ever since. How does 30 gigs in a 2 years sound?

Today, we talk about how she finds gigs, why she’s still nervous to quote her fee, and how The Speaker Lab podcast and Booked & Paid to Speak, have both helped her accomplish a family trip of a lifetime.

We wrap up the show with a valuable teaching/coaching lesson about how to build and expand your brand. I know you’ll get love the end so make sure you listen all the way through.

You’re going to get a lot out of today so get ready to take some notes and then join us on episode 146 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • Why did Dr. Sue become interested in pursuing public speaking?
  • What are her long-term speaking goals?
  • How to consistently landing speaking gigs and how you can too?
  • How speaking created a family trip of a lifetime.
  • How to begin with the end in mind.
  • How to communicate when your audience is in two distinct markets.
  • Why growing your speaking business really is a marathon — not a sprint.
  • Ask yourself, is it really all about your talks?
  • And so much more!

Tweetable: “You never know who is in the audience.” – Dr. Sue Ettinger

 

EPISODE RESOURCES

Mike Morrison joins Grant Baldwin on The Speaker Lab to talk about the ins and outs of membership sites.

145. How Membership Sites Can Increase Your Bottom Line With Mike Morrison

Mike Morrison joins Grant Baldwin on The Speaker Lab to talk about the ins and outs of membership sites.

Membership sites are becoming wildly popular in the speaking industry. The problem is that many people don’t know what they’re doing or how to get started.

Today, we have THE go-to expert, Mr. Mike Morrison of The Membership Guys here to teach us everything we need to know about starting, creating, operating, organizing, and profiting from membership sites.

You’re going to love this conversation because we discuss what memberships are, why they matter, and why you need to pay attention to this trend if you’re serious about building a long-term business.

After the conversation, you’ll know how to validate your idea so you don’t waste time and money on useless projects that don’t sell.

THE FINER DETAILS OF THIS SHOW:   

  • Are Amazon Prime Video and Netflix examples of membership sites?
  • What are the pros and cons of having a membership site?
  • Do some topics and industries lend themselves better to memberships?
  • Why membership sites are not a “set it and forget it” business model.
  • Why you don’t have to have the “most content” to provide a valuable membership site.
  • Does participating in your community provide enough value to your members?
  • How to validate your membership idea.
  • The early mistakes most people make and how you can avoid them.
  • And so much more!

Tweetable: “People come for the content, and stay for the community.” – Mike Morrison

 

EPISODE RESOURCES

Mitch Joel joins Grant Baldwin on The Speaker Lab to talk about becoming a speaker worthy of a $20k, $30k or even $50,000 fee.

144. How to Charge a $20K Public Speaking Fee With Mitch Joel

Mitch Joel joins Grant Baldwin on The Speaker Lab to talk about becoming a speaker worthy of a $20k, $30k or even $50,000 fee.

Ever wonder how some people can charge a $20K public speaking fee, but others struggle to make ends meet?

There are a few key elements that make this possible and today, on episode 144 of The Speaker Lab podcast, Mitch Joel, an international speaker, author, and CEO walks us through the process of how to position yourself as a highly sought after speaker that can charge $10K, $20K or more.

Mitch shares a story of how he spoke in front of 6,000 people and shared the stage with Dr. Phil on his first ever speaking engagement.

Today, Mitch works with companies like Wal-Mart, Google, and Starbucks and he breaks it all down for you on the podcast.

THE FINER DETAILS OF THIS SHOW:   

  • How to find your “content center of excellence” and why you need it
  • Examples of great speakers who have gone from $5K to $50K in speaking fees
  • What is an SME and how can you be one?
  • 3 “must-haves” if you want to be considered someone with a “significant platform”
  • How to know if you’re killing it on stage or not
  • Why being memorable is better than funny
  • How social media plays a role in how much you can charge
  • What is the Louis CK model of public speaking?
  • How to identify yourself as 1 of 3 types of speakers
  • And so much more!

Tweetable: “The best thing you can do is invest in yourself.” – Mitch Joel

 

EPISODE RESOURCES

Maggie Rowe explains why creating content is so important

143. Why Creating Content Will Make You a Better Speaker With Maggie Rowe

Maggie Rowe joins Grant Baldwin on The Speaker Lab to talk about the importance of creating content as a speaker, and much more!

Creating content is the fastest way to get noticed in your industry. Find out what social platform you should be using to make the impact you crave.

If you like to record video content but you know your audience is on Facebook, what should you do? Here to answer that question, and so much more about content creation for speakers is our very own, Maggie Rowe!

Maggie is a friend of mine and is also a member of the support team at The Speaker Lab. Behind the scenes, she’s been helping us create our content, including our blog posts, emails, and other projects. She’s an expert at writing for speakers and content creation in general.

On this edition of The Speaker Lab, Maggie will be sharing how to write your speaking bio, how to create the most impactful titles for your speeches and descriptions as well as how to choose which platform to connect with your audience and why you should meet them wherever they are online. Join us to hear all of those great nuggets from Maggie today on The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • Which aspects of your bio are most important?
  • What is the cardinal sin most people commit?
  • What communicates credibility to a potential decision-maker?
  • What are the three aspects necessary for an engaging talk title?
  • What should be included in your talk description?
  • How important is it to get feedback from your actual target market?
  • What is best: to be on a platform you like or a platform your audience uses?
  • How often should you communicate with your audience?
  • And so much more!

Tweetable: “Regular, consistent content is brand awareness.” – Maggie Rowe

 

EPISODE RESOURCES

Liz Saunders joins Grant Baldwin on The Speaker Lab to talk about negotiating fees and winning the best contract speaking gigs.

142. How to Negotiate Your Speaking Fees, with Liz Saunders

If negotiating your fees has evLiz Saunders joins Grant Baldwin on The Speaker Lab to talk about negotiating fees and winning the best contract speaking gigs.er been difficult for you, then our guest will solve that problem today! Liz Saunders is an expert on booking speaking gigs, including how and when to negotiate your fees.

On episode 142 of The Speaker Lab, Liz shares her background as an event coordinator and road manager, and how she created The Tivich Group, an independent booking agency for speakers. She even walks us through a typical sales call for one of her clients, including the all-important speaking fee discussion.

Liz also explains how and when to build your fees around your clients’ priorities, and how to know when to lower your fees without shooting yourself in the proverbial foot. Whether you’ve been booking your own speaking gigs for decades or you’re just starting out, Liz’s information will be valuable and eye-opening. Join us to hear it all on today’s edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • Should you do your own bookings when you’re starting out?
  • What are the pricing clues to listen for in a conversation with a potential client?
  • How to transition to talking about your fees.
  • What is the most awkward part of the conversation with a potential client?
  • How to keep your pricing from being seen as arbitrary.
  • Why you should “go silent” after naming your fee!
  • What’s the one step that has led to many bookings for my business?
  • What does Liz’s follow up process consist of?
  • And so much more!

Tweetable: “When you quote your price be confident.” – Liz Saunders

 

EPISODE RESOURCES

Jill Christensen joins Grant Baldwin on The Speaker Lab to talk about picking a niche, and growing your speaking business.

141. How To Pick A Niche And Grow Your Speaking Business, with Jill Christensen (BPS Student)

Jill Christensen joins Grant Baldwin on The Speaker Lab to talk about picking a niche, and growing your speaking business.

If you’ve ever worried that narrowing your audience and your target market will hurt your speaking business, you’ll want to listen to today’s guest. Jill Christensen has grown her speaking business by leaps and bounds simply by focusing on one type of audience.

On today’s edition of The Speaker Lab, Jill shares how being a member of Booked And Paid To Speak has helped her narrow her target market, why doing so has been tremendously successful for her and her advice for creating that same level of success.

We also talk about why some speakers don’t get traction, the importance of hard work and what to do if you find yourself stuck. Check out that and much more on episode 141 of The Speaker Lab with Jill Christensen!

THE FINER DETAILS OF THIS SHOW:   

  • How did she choose her target audience and create her signature keynote?
  • What aspects of her research does she outsource, and why?
  • According to Jill what are conference planners really looking for in a speaker?
  • Why being a published author really helps grow your business.
  • How to make yourself stand out from hundreds of other quality speakers.
  • When has she spoken for free, and does she ever now?
  • What is the definition of an expert, and how do you know if you are one?
  • Why it’s important to “pick a lane”.
  • And so much more!

Tweetable: “Declare yourself an expert.” – Jill Christensen

 

EPISODE RESOURCES

Janet Murray joins Grant Baldwin on The Speaker Lab to discuss how PR (public relations) can help grow your speaking career.

140. How To Use PR To Get Speaking Gigs, with Janet Murray

Janet Murray joins Grant Baldwin on The Speaker Lab to discuss how PR (public relations) can help grow your speaking career.

Could public relations (PR) help you get more speaking gigs? This isn’t an area I’ve paid much attention to but our guest for episode 140 changed my tune. Janet Murray is an author, speaker and PR wizard with 16 years of experience  working with publications like The Guardian, The Telegraph and Huffington Post.

On today’s edition of The Speaker Lab, Janet joins us to talk about why PR will help you grow your personal brand, your audience and get you more speaking gigs. She also shares her thoughts on quality versus quantity: is it better to be featured in a lot of publications, or a few select outlets?

You’ll hear the details on those topics as well as how she started her current work helping entrepreneurs and business owners become featured in the press. Listen in to hear her thoughts plus her lovely British accent on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • The two ways PR helps your credibility.
  • Are high profile media outlets still effective?
  • Is it better to write a freelance article, or to be featured by someone else?
  • What social media outlets are journalists active on?
  • How to do the necessary research before pitching your ideas.
  • How much of connecting with the media is based on relationships?
  • Should your approach vary depending on the medium?
  • Is it better to be in the New York Times or to be in a specialty magazine?
  • And so much more!

Tweetable: “Tell the story people want to hear.” – Janet Murray

 

EPISODE RESOURCES

Rick Mulready joins Grant Baldwin on The Speaker Lab to talk about online advertising including Facebook ads, Google ads and YouTube ad campaigns.

139. How to Get More Speaking Gigs With Online Advertising, with Rick Mulready

Have you ever considered running ads on Facebook, YouTube or Google to get more speaking gigs? If not then you’ll reconsider after hearing today’s guest, Rick Mulready. Rick is an expert who has been in this world since the days of AOL and dial-up! He’s worked with companies like AOL, Yahoo, and Funny or Die.

Today on The Speaker Lab he talks about how this whole online advertising thing works. You’ll come away with an understanding of the basics of each online platform, and which is the easiest to start with.

You’ll also learn about how to use online advertising to better automate leads on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • The pros and cons of the different online advertising platforms.
  • Are there really over a billion people on Facebook?
  • How much should you spend on your ads?
  • What are the keys to a successful online advertising campaign?
  • Why reverse engineering is necessary when creating your online ads.
  • Is YouTube a beneficial place to run ads for your speaking business?
  • What is a lead magnet and how do you use it most effectively?
  • How to use online advertising to position yourself as an expert.
  • And so much more!

Tweetable: “It’s the opportunity to set yourself apart.” – Rick Mulready

 

EPISODE RESOURCES

Mike Ganino joins Grant Baldwin on The Speaker Lab to talk about using improv to become a better public speaker, and more!

138. Using Improv To Be A Better Speaker, with Mike Ganino

Mike Ganino joins Grant Baldwin on The Speaker Lab to talk about using improv to become a better public speaker, and more!

When you think of improv do you think of sketch comedy, Saturday Night Live or do you think of becoming a better speaker? It can be all of the above! So says our guest for episode 138 of The Speaker Lab, Mike Ganino.

Mike is a former self-proclaimed restaurant guy with an intereste in theatre and in improv. After leaving the restaurant biz he became a consultant and learned to use his improv skills to help his clients become leaders. Soon he found his niche speaking about building organizations for the present and the future, and working with public speakers with Michael and Amy Port.

On today’s show we dive deeper into his personal story, as well as how to use improv to improve your speaking skills and why improv doesn’t always mean funny. You’ll learn about that and more on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What is blocking, and why should you avoid it?
  • How much improv training should you take?
  • Why improv isn’t the same as “winging it”.
  • A few things you can do to practice by yourself.
  • What’s the only cure for bombing on stage?
  • What is the “last word first word” technique?
  • Why the time you put into rehearsal is so critical to your success on stage.
  • Is improv always funny?
  • And so much more!

Tweetable: “You’re never going to be better than you prepared to be.” -Mike Ganino

 

EPISODE RESOURCES

Grant Baldwin's mastermind group of Bryan Harris, Joe Michael and Jeff Rose are on this episode of The Speaker Lab to talk masterminds!

137. How To Start And Run A Mastermind

Grant Baldwin's mastermind group of Bryan Harris, Joe Michael and Jeff Rose are on this episode of The Speaker Lab to talk masterminds!

Many of you have been asking about the mastermind I’m in and how to start and run a mastermind of your own. To fill you in on all the details I’ve gathered the other three members for episode 137 of The Speaker Lab.

On today’s show you’ll hear from me, Jeff Rose, Bryan Harris and Joe Michael. The four of us will chat about how we got started, what our format is and how we run the group – including our inside jokes! You’ll also hear how the group has evolved and changed over the years, what advice we all have if you’re not yet in a mastermind but want to be.

I guarantee you a funny, lively and educational conversation so tune in and check it out on episode 137 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:   

  • What is a mastermind exactly?
  • How each of us have benefited from being in a mastermind.
  • How do you find, form and/or create a group of your own?
  • How should you structure your mastermind?
  • Is it okay to change your format of your group over time?
  • How should you communicate with your mastermind: Slack, retreats, phone calls, or something else?
  • What does BAAS stand for and how do you use it?
  • How and when to leave a mastermind.
  • And so much more!

Tweetable: “Don’t be afraid to grow as you go.”

 

EPISODE RESOURCES