Episode #112

How to Position Yourself as an Expert

With Jeff Rose

Positioning yourself an authority is a surefire way to be featured in major media outlets and open doors that would otherwise be closed. But how do you do it?

Our guest for episode 112 has the answers! Jeff Rose of Good Financial Cents is here to spill the beans on how he became a regular contributor to Forbes. Jeff is a certified financial planner who was named one of the Top 10 Young Advisors to Watch, by Financial Advisor magazine.

Today Jeff explains how he developed a relationship with Forbes, why it takes time and a focused niche. He also shares other major media he’s been featured in like CNBC, Entrepreneur, and Huffington Post to name a few. Hear it all on episode 112 of The Speaker Lab!


  • Why did he start his blog, Good Financial Cents?
  • How could he have gotten more traction quicker?
  • What’s the best way to get quoted by the media?
  • How do you know if you should expand or narrow your focus?
  • If he was starting from scratch today would he change anything?
  • What is HARO and how can it help you?
  • The story of how he became a contributing writer for Forbes.
  • The John Corcoran strategy and how to use it.
  • And so much more!
About Jeff Rose

Want to know exactly what to say to land more paid speaking gigs?

We’ll send you the exact three email scripts you can send to conference planners and event organizers that Grant Baldwin (our founder) used to book over $2M in speaking gigs. 

Related Podcasts

Ready to keep building your speaking business? Check out some of our other podcast episodes below!

#439: How to Build Relationships as a Speaker with William Quigg [Student Highlight]
Today’s guest on Episode 439 of The Speaker Lab podcast, part of our Student Highlight series, is proof that you can become a speaker at...
#438: The Good, the Bad, and the Ugly of Working for Yourself with Jeffrey Shaw
Often, one of the hardest parts of the learning curve of launching a speaking business is being self employed. Many would-be entrepreneurs have longed for...
#437: Finding Your Core Mission with Michelle Onuorah [Coaches Corner]
Our amazing TSL coaches do a lot of great work helping our students accelerate their speaking careers through our programs. But beyond their great work...