Episode #112

How to Position Yourself as an Expert

With Jeff Rose

Positioning yourself an authority is a surefire way to be featured in major media outlets and open doors that would otherwise be closed. But how do you do it?

Our guest for episode 112 has the answers! Jeff Rose of Good Financial Cents is here to spill the beans on how he became a regular contributor to Forbes. Jeff is a certified financial planner who was named one of the Top 10 Young Advisors to Watch, by Financial Advisor magazine.

Today Jeff explains how he developed a relationship with Forbes, why it takes time and a focused niche. He also shares other major media he’s been featured in like CNBC, Entrepreneur, and Huffington Post to name a few. Hear it all on episode 112 of The Speaker Lab!


  • Why did he start his blog, Good Financial Cents?
  • How could he have gotten more traction quicker?
  • What’s the best way to get quoted by the media?
  • How do you know if you should expand or narrow your focus?
  • If he was starting from scratch today would he change anything?
  • What is HARO and how can it help you?
  • The story of how he became a contributing writer for Forbes.
  • The John Corcoran strategy and how to use it.
  • And so much more!

Want to know exactly what to say to finally land paid speaking gigs?

We’ll send you the exact three emails you can send to conference planners and event organizers that Grant Baldwin (our founder) used to book over $2M in speaking gigs. 

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