167. How to Use Social Media to Land More Gigs With Jon Acuff

Acquire Paid Speaking Gigs, podcast episodes

Social media is part of our everyday lives, and it can be an effective business tool. But do you know how to use social media to land more gigs, while still being the real you? Our guest, Jon Acuff, does and he’ll explain how in episode 167 of The Speaker Lab.

When Jon isn’t speaking or writing best-selling books, including his latest book Finish, he is actively sharing his work and his life on social media.

Today we talk about how his social media platform and his online content have helped his business grow, plus the various strategies for each of his platforms. We also talk about how and why he learns about speaking from comedians, as well as the hows and whys of goal-setting for speakers. Join Jon and I as we explore these topics and more on the latest edition of The Speaker Lab!



  • What’s the fastest way to get feedback?
  • How does he avoid becoming complacent with his success?
  • How did he use soft pitches to land more gigs and work with a speakers bureau?
  • What are ways you can establish authority (without overselling) while you’re speaking?
  • How can social media help you and how can it hurt you?
  • Every gig is a chance to do what?
  • Why it’s important to make your goals fun.
  • How many forms of income should you aim for as a speaker?
  • And so much more!

Tweetable:  “People like working with humans, not with speakers.”



  • I really appreciated the ways that Jon talked about cultivating your own unique message by tapping into different influences than your peers are. There was another part about not closing off your audience by being divisive with politics and religion. I wanted to share that there was a comment he made earlier that was a bit divisive/exclusionary (probably without his realizing it). He told a story about not going to a Mom’s group to talk about his business strategies. Most moms I know are either working or have at least one business, and that comment seemed dismissive. Maybe that wasn’t what Jon meant to say, that moms wouldn’t care about business, and that’s fine. I just wanted to share it. There is a lot of exclusionary messaging aimed at moms and women in general for what we’re interested in and good at, and I have seen a lot of speakers use these messages in their talks and lose parts of their audience. Thanks for the show, and for being a guest, Jon!