299. How to Be a Corporate Trainer

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#299 Episode

How to Be a Corporate Trainer

One area we haven’t touched on is how to be a corporate trainer, my friend Michael Bungay Stanier is here to change that!

Michael is a well-established keynote speaker and corporate trainer. On today’s The Speaker Lab, we talk about what topics work in this industry, positioning yourself versus positioning a product/program, and who hires corporate trainers.

We have a lot of fun during this informative and practical conversation with Michael, so please join us for episode 299 of The Speaker Lab!


  • What’s the distinction between selling yourself versus a product?
  • Why you need standards if you are going to scale.
  • How to define “good enough” and why you must.
  • Are there both prizes and punishments to scalability?
  • Can you dabble with having other people speak for you?
  • What are the three delivery models and what do they entail?
  • How should you determine your fees?
  • When do you charge per participant?
  • And so much more!

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