Episode #358

How to Find Your Red Thread as a Speaker

With Tamsen Webster

Tamsen Webster is the author of Find Your Red Thread and she’s also a sought-after keynote speaker and business strategist.

On today’s episode, we talk about what it means to find your red thread, and how to build a successful speaking career around it.

Please join us for this informative and engaging conversation on the 358th edition of The Speaker Lab.


  • What is the red thread?
  • Where do you start to find your own red thread?
  • How do you know when you’ve found your throughline?
  • Why you must find your specific audience for your message.
  • How do you know if a red thread is viable or not?
  • What are the best strategies for testing your ideas?
  • What are the four qualities of a successful red thread?
  • And so much more!

Want to know exactly what to say to finally land paid speaking gigs?

We’ll send you the exact three emails you can send to conference planners and event organizers that Grant Baldwin (our founder) used to book over $2M in speaking gigs. 

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