Episode #386

From Sales to the Speaking Stage

With Wolf Millstone

Amidst a global pandemic and just weeks after he and his wife welcomed their second son into the world, Wolf Millstone decided it was time to leave his full-time sales gig and start Wolf Millstone Group. It was time to take a leap of faith and begin his journey to the stage — and that’s exactly what happened.

Just one year later and Wolf is bringing in six figures, booking gigs left and right, and is now in a position of needing to scale his business and bring on his first employee. In just 12 months the demand for his message on stage, in workshops, and for training exploded! He has experienced unprecedented growth and success because of his grit and intense desire to learn and apply strategies for success.

Where did he start, you might ask? With Episode 001 of The Speaker Lab Podcast. Soon Wolf was listening to three episodes a day, seeking the counsel of trusted mentors and coaches, and then he was off and running with a website and demo reel. He’s the first to admit that his temptation to strive for perfection was soon grounded by an intentional shift to start somewhere and keep learning amidst booking his first gigs.

His enthusiasm, passion, and tenacity are unmatched! Wolf’s unique story will inspire any speaker to remember why you started speaking and how you can continue making a difference.


  • Where he first got the idea to pursue speaking
  • Why he got fired from his first job
  • What is the exponential sales method?
  • How he applied valuable resources to create his own success
  • Figuring out how much to charge for a gig
  • How he’s diversified what he offers his audience
  • Why you have to ask for help
  • Resisting the urge for perfection
  • And much, much more!
About Wolf Millstone

As a former VP of Sales in a Fortune 500 company, Wolf guides sales teams from a successful career in trust-based sales. The secret to Wolf’s success was learning to build loyalty in both the leadership and end-users within organizations. In doing so, he created life-long customers who asked for new products and guidance year after year, knowing he had their best interest in mind. Wolf went on to lead teams in this methodology seeing the same exceptional results.

Want to know exactly what to say to land more paid speaking gigs?

We’ll send you the exact three email scripts you can send to conference planners and event organizers that Grant Baldwin (our founder) used to book over $2M in speaking gigs. 

Related Podcasts

Ready to keep building your speaking business? Check out some of our other podcast episodes below!

#449: Why Every Speaker Needs an Email List with Amy Porterfield
Amy Porterfield describes herself as an “ex-corporate girl turned accidental entrepreneur.” It’s hard to believe it was an accident! Amy runs an incredibly successful business...
#448: How to Build Successful Habits as a Speaker with Sara Murray [Student Highlight]
One of the best feelings as a coach at The Speaker Lab is seeing our students turn their visions into reality. In episode 488 of...
#447: How to Prepare a Killer Talk with Shane Sams
Shane Sams is a man who has taken control of his life. After a scary experience with a supervisor that got in the way of...