Episode #414

How to Create Marketable Assets That Will Grow Your Business

With The Speaker Lab Coaches

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers? Wonder no more! Our Coaches Corner series gives you actionable advice and practical insights from our coaches that you can use right now to grow your speaking business.

For Episode 414, our Director of Student Success, Maryalice Goldsmith, and our Elite Concierge, Katie Campbell, are taking a deep dive into the key assets every successful speaker should have!

Aside from the more obvious fundamentals, there are marketable assets essential to creating your presence and setting you apart. Together they’re highlighting the value of a strategic online presence and the part it plays in telling your story, sharing your brand, and highlighting your voice. They’ll also unpack the power of coaching and the courage it takes to step up and step out when things like imposter syndrome creep in.

Katie highlights some of the common mistakes made in website and demo reel development and how to create the right content for your audience and event planners. Maryalice and Katie are covering so many speaking business game-changers during this episode. They’re simple but make all the difference and will meet you in any season of building your business.

Here’s what you’ll learn from this episode:

  • Why you need clarity and a solid abstract
  • How to create a website that connects your audience with their pain points
  • Why your website is never done
  • Why you need a mobile friendly website
  • The importance of a demo reel and first impressions
  • Why you can and should lean on The Speaker Lab
  • How to manage the opinions of others
  • And much more!

Want to know exactly what to say to finally land paid speaking gigs?

We’ll send you the exact three emails you can send to conference planners and event organizers that Grant Baldwin (our founder) used to book over $2M in speaking gigs. 

Related Podcasts

Ready to keep building your speaking business? Check out some of our other podcast episodes below!

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