Amy Porterfield describes herself as an “ex-corporate girl turned accidental entrepreneur.” It’s hard to believe it was an accident! Amy runs an incredibly successful business teaching other entrepreneurs how to grow their following online. She is an author, podcaster, and occasional speaker with a special knack for building email lists and creating online courses. With that in mind, her appearance on Episode 449 of The Speaker Lab podcast is full of tips for integrating lead magnets into your and other methods for springboarding off of your speaking engagements to maximize your personal brand.
Whether you’re looking for your first gig or a seasoned speaker already, every potential gig is either an opportunity for furthering your mission or a waste of time. As she explains on the show, Amy doesn’t particularly enjoy speaking–even though it’s an important part of any online entrepreneur’s brand. With that in mind, she takes the process of deciding which gigs to take and which to pass up on very seriously. There is no worse feeling as a speaker than getting on stage and realizing you’re in front of the wrong audience! Even if you’re still in the stage where you take whatever gig you can for exposure, this process of discernment is worth your time and attention. Fortunately Amy has a whole toolkit of questions to ask, research to conduct, and red flags to look for so you end up in front of the right people at the right time.
Amy’s shares her invaluable wealth of expertise about entrepreneurial audience-building in this episode. Her advice for leveraging course creation, email lists, and social media is sure to leave you ready to hit the ground running!
You’ll also learn all about:
- Why it’s OK to have a love-hate relationship with speaking.
- How to continue your conversation with your audience off the stage.
- Why QR codes are the best lead magnets.
- What to do if your speaking audience isn’t the target market for your other products.
- How to price your online products.
- Using social media for connection instead of superficiality.
- How an online business acts as a safety net during events like a global pandemic.
- …and so much more!