Informative speeches may not be as flashy as their persuasive counterparts, but they nevertheless play a crucial role in educating and enlightening audiences. No matter whether you’re hitting the books, climbing the career ladder, or just love to spread what you know, getting good at informative speaking can really set you apart.
But here’s the thing: crafting an engaging informative speech isn’t as simple as just spitting out facts. It takes finesse, creativity, and a deep understanding of your audience. That means learning how to pick an engaging topic, doing some serious homework on it, and weaving those facts into stories your audience won’t want to miss. So, are you ready to take your informative speaking skills to the next level? We’re here to teach you the ropes.
What is an Informative Speech?
An informative speech is a type of speech that conveys knowledge and facts to an audience. Believe it or not, it’s a task we engage in every single day, often without even realizing it. Think about it—when you give someone directions, explain the specials of the day as a server, or describe the plot of a movie to friends, you’re informing them. You’re sharing knowledge and facts, which is the core of an informative speech.
But here’s the key thing to remember: an informative speech is not about persuading or convincing. It’s not about advocating for a particular course of action or arguing that one thing is better than another. It’s purely about presenting information in an engaging, clear, and factual way. Consider these two statements:
George Washington was the first President of the United States.
George Washington was the best President of the United States.
The first statement is informative because it can be verified as true or false. The second statement is persuasive because it expresses an opinion. In an informative speech, it’s best practice to utilize the former while avoiding the latter.
Why Informative Speech Is Important
So why bother with informative speeches? One key reason is to provide listeners with information so they can make up their own minds about an issue. In addition, they play a vital role in educating and informing audiences about a wide range of topics, from the everyday to the complex. To achieve these purposes, informative speeches must be accurate, clear, and interesting for the listener.
Learn How You Could Get Your First (Or Next) Paid Speaking Gig In 90 Days or Less
We receive thousands of applications every day, but we only work with the top 5% of speakers.
Book a FREE call with our team to get started — you’ll learn why the vast majority of our students get a paid speaking gig within 90 days of finishing our program.
Types of Informative Speeches
Now that we understand what an informative speech is and why it’s important, let’s dive into the different types of informative speeches you might encounter or be asked to give.
Descriptive Speeches
A descriptive speech, as the name suggests, describes something in detail. It could be a person, a place, an object, or an event. Whatever you’re describing, the goal is to paint a vivid picture in the listener’s mind. For example, if you’re trying to describe a business casual wardrobe, explain what sort of pieces would count as “business casual.” If needed, you can use visual aids to help you explain your topic.
Process Speeches
A process speech explains how something works or how to do something. It breaks down a process into clear, sequential steps. This could be anything from how to bake a cake to how a bill becomes a law. The key is to make the process clear and easy to follow for your audience.
Concept Speeches
A concept speech explains an idea or theory. It could be a philosophical concept, a scientific theory, or a business principle. The goal is to break down a complex idea into understandable terms for your audience, so avoid—or at least explain—any jargon you use in your presentation.
Choosing an Informative Speech Topic
Choosing a topic for your informative speech is an important first step. You want a topic that is interesting to you and your audience, and one that can be adequately covered in the time allotted.
Using The Five W’s
Once you’ve narrowed down your choices to a few topics, you can use the Five W’s to make your final decision. These W’s stand for Who, What, When, Where, and Why. Each of them asks a question about your topic:
- Who is involved or affected?
- What is the main event or idea?
- When did it happen or when is it happening?
- Where did it happen or where is it happening?
- Why is it significant or important?
Answering these questions can help you focus your topic and ensure you have enough material to cover.
Mistakes To Avoid When Choosing An Informative Speech Topic
There are a few common mistakes to avoid when choosing your informative speech topic:
- Choosing a topic that is too broad or too narrow for your time limit.
- Choosing a topic that requires specialized knowledge your audience may not have.
- Choosing a topic that is not interesting to you or your audience.
Remember, your goal is to inform, not overwhelm. Generally, it’s best to choose something you already know a little about and can explain clearly.
How to Write an Informative Speech
Once you’ve chosen your topic, it’s time to start writing your speech. Here’s a step-by-step guide:
- Select your topic. As we discussed earlier, choose a topic that is interesting, appropriate for your audience, and can be adequately covered in the time allotted.
- Conduct research. Gather information from reputable sources. Try to use at least 2-3 and make sure you cite each one to avoid plagiarism.
- Think about your audience. Consider what your audience already knows about the topic and what they might want to learn. Tailor your language and explanations to their level of understanding.
- Form your thesis. Your thesis is the main point or central idea of your speech. Accordingly, it should be clear and concise.
- Outline your speech. Organize your information in a logical sequence. A typical outline includes an introduction, main points, and a conclusion.
- Write a draft. Using your outline as a guide, write out your speech. Include transitions between main points.
- Think about your tone. Your tone should be informative and engaging, so avoid sounding preachy or condescending.
- Edit your speech. Review your draft and make revisions as needed. Check for clarity, accuracy, and logical flow.
- Practice your speech. Practice delivering your speech out loud. Pay attention to your pacing, enunciation, and body language.
- Memorize your speech. If possible, try to memorize your speech. If that’s not a viable option, use note cards as a guide, but avoid reading directly from them.
Following these steps will set you on the path to great informative speech. All it takes is a little practice!
Tips for Informative Speaking
If you’ve already given a few informative speeches before and you’re looking to level up, we have a few additional tips to help you deliver an effective informative speech.
First, consider using visual aids. Visual aids—such as slides, charts, or props—can help illustrate your points and make your speech more engaging. For more on using visual aids, check out our podcast episode here.
Second, you’re going to want to grab your audience’s attention with your speech. To achieve this, start your presentation with an attention-grabber such as a startling statistic, a thought-provoking question, or a relevant anecdote. This “hook” will pique your audience’s attention so that they’re ready to learn more.
Finally, incorporate subtle repetition. By repeating key points or phrases throughout your speech, you can help reinforce your message and make it more memorable for your audience.
Remember, the goal of an informative speech is to educate and inform your audience about a particular topic. By following these guidelines and tips, you can craft a speech that is engaging, informative, and memorable.
FAQs on Informative Speeches
What are the 4 types of informative speeches?
The four main types are descriptive, explanatory, demonstrative, and definitional speeches. Each serves to clarify and teach.
How do you write a good informative speech?
Pick a solid topic, research thoroughly, know your audience well, craft a clear thesis, outline your points carefully, and practice aloud.
What is an example of informative?
An explanation on how climate change affects weather patterns gives folks insight without pushing them to take sides.
What are the 3 main purposes of an informative speech?
To enlighten by sharing knowledge or insights; explain complex concepts simply; demonstrate procedures or methods clearly.
Find Out Exactly How Much You Could Make As a Paid Speaker
Use The Official Speaker Fee Calculator to tell you what you should charge for your first (or next) speaking gig — virtual or in-person!
Conclusion
Crafting an engaging informative speech is all about finding that sweet spot between education and entertainment. By choosing a topic that resonates with your audience, conducting thorough research, and delivering your message with confidence and flair, you can create a speech that leaves a lasting impact.
Remember, informative speaking isn’t just about imparting knowledge. It’s about sparking curiosity, igniting conversations, and inspiring your listeners to explore new ideas. So don’t be afraid to let your passion shine through and put your own unique spin on your chosen topic.
Arm yourself with these pointers, and you’re on the path to nailing informative speaking like a pro. So go forth, share your knowledge, and watch as your audience hangs on your every word. The world is waiting to learn from you!
