How Speakers Can Diversify Their Business With Carrie Wilkerson
Grant Baldwin and Carrie Wilkerson hosted a Facebook Live to talk about how speakers can diversify their business.
During the live stream, Grant and Carrie discuss:
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Starting her brand as “The Barefoot Executive”
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Self-isolating with teenagers in Texas
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Why worry won’t do you a bit of good
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Prioritizing daily communication with your audience
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Marketing with empathy and not appearing tone-deaf
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Creating leverage in your business to create a “stage” in different ways
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Teach a masterclass on your area of expertise
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Provide mentoring to a few clients to coach through a specific process
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Create the infrastructure for a membership program (>1000 email list subscribers)
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Do not stop your marketing
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Using the tools you have to deliver value to your audience
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Asking the question: How can I serve your people from a distance?
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Don’t wait for fancy tools to create value for your audience
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Virtual keynoting and reimagined virtual conference for 50,000 people
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Suit up and show up every day
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Make the most of the opportunities you have
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If you stop your marketing now and disappear, you’ll be forgotten
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Stay in healthy communication with both colleagues and clients
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It’s time to build your email list and stay in connection with them
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Why you can’t rely on social media and paid advertising alone
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How to go get some paid contracts
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Learn something new while you’re stuck at home
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Stay away from the fridge and stay in your speaker clothes
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Practice your material and test new stuff on Facebook Live
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Take care of yourself. Your image is your business.
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Acknowledge your stress and grief, but don’t live in it. Focus on gratitude.
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Set goals for each day and establish minimum expectations
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Don’t be ashamed to get help. This crisis is not your fault.
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Small businesses are what keep the country going.
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And more
EPISODE RESOURCES
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The Successful Speaker, by Grant Baldwin
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Got questions? Send them in here
