143. Why Creating Content Will Make You a Better Speaker With Maggie Rowe

podcast episodes

Maggie Rowe joins Grant Baldwin on The Speaker Lab to talk about the importance of creating content as a speaker, and much more!

Creating content is the fastest way to get noticed in your industry. Find out what social platform you should be using to make the impact you crave.

If you like to record video content but you know your audience is on Facebook, what should you do? Here to answer that question, and so much more about content creation for speakers is our very own, Maggie Rowe!

Maggie is a friend of mine and is also a member of the support team at The Speaker Lab. Behind the scenes, she’s been helping us create our content, including our blog posts, emails, and other projects. She’s an expert at writing for speakers and content creation in general.

On this edition of The Speaker Lab, Maggie will be sharing how to write your speaking bio, how to create the most impactful titles for your speeches and descriptions as well as how to choose which platform to connect with your audience and why you should meet them wherever they are online. Join us to hear all of those great nuggets from Maggie today on The Speaker Lab!


  • Which aspects of your bio are most important?
  • What is the cardinal sin most people commit?
  • What communicates credibility to a potential decision-maker?
  • What are the three aspects necessary for an engaging talk title?
  • What should be included in your talk description?
  • How important is it to get feedback from your actual target market?
  • What is best: to be on a platform you like or a platform your audience uses?
  • How often should you communicate with your audience?
  • And so much more!

Tweetable: “Regular, consistent content is brand awareness.” – Maggie Rowe