145. How Membership Sites Can Increase Your Bottom Line With Mike Morrison

podcast episodes

Mike Morrison joins Grant Baldwin on The Speaker Lab to talk about the ins and outs of membership sites.

Membership sites are becoming wildly popular in the speaking industry. The problem is that many people don’t know what they’re doing or how to get started.

Today, we have THE go-to expert, Mr. Mike Morrison of The Membership Guys here to teach us everything we need to know about starting, creating, operating, organizing, and profiting from membership sites.

You’re going to love this conversation because we discuss what memberships are, why they matter, and why you need to pay attention to this trend if you’re serious about building a long-term business.

After the conversation, you’ll know how to validate your idea so you don’t waste time and money on useless projects that don’t sell.


  • Are Amazon Prime Video and Netflix examples of membership sites?
  • What are the pros and cons of having a membership site?
  • Do some topics and industries lend themselves better to memberships?
  • Why membership sites are not a “set it and forget it” business model.
  • Why you don’t have to have the “most content” to provide a valuable membership site.
  • Does participating in your community provide enough value to your members?
  • How to validate your membership idea.
  • The early mistakes most people make and how you can avoid them.
  • And so much more!

Tweetable: “People come for the content, and stay for the community.” – Mike Morrison