135. Get Your Audience to Take Action With Noah Kagan

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Noah Kagan joins Grant Baldwin on The Speaker Lab to talk speech creation process, and geting your audience to take action!

Have you ever listened to someone’s speech and immediately taken action as a result? It’s rare for a speaker to do this for their audience, and yet it’s critical to making a lasting impact.

One of the best in the world at this is Noah Kagan. He’s here on episode 135 of The Speaker Lab to share how he crafts his speeches so his audience has results during his talk.

If you’ve lived in a cave and don’t know Noah, he is the creator of AppSumo and SumoMe. AppSumo is Groupon for geeks and SumoMe is an 8-figure business that provides tools to grow your online traffic. His career began with Intel, Microsoft and Mint; he was also one of the first employees at Facebook!

On this edition of The Speaker Lab we also discuss ways he learns from the best, how he decides what to talk about and the importance of content creation. Join us as we dig into that and more on today’s The Speaker Lab!


  • What can you learn from the first time Noah and I hung out?
  • The two impactful things people respond to in a speech.
  • What is true of the best speakers in the world?
  • Why he engages his audience and includes them in his speeches.
  • How does he determine the ideal actions he wants his audience to take?
  • Which types of stories are critical to memorable speeches?
  • How important is it to put out content on a regular basis?
  • What does he do when he’s discouraged?
  • And so much more!

Tweetable: “It’s easier for people to remember a story than a lesson.” – Noah Kagan



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