This week, we’re digging into positioning yourself as a speaker with Michelle Onuorah! Michelle is a speaker coach here at The Speaker Lab and also a speaker, podcaster, and workshop leader with her own business.
“Your eps is what is going to be your north star. That will help you determine what gigs to take, what opportunities to take advantage of, what type of talks to offer, and also what type of messaging you want to put on your website and all of your branding assets.”
During this episode, you’ll learn:
- Why you need an EPS as a speaker
- What makes a good one
- How to ensure your EPS aligns with your audience
“And finally, the advice that I have for speakers crafting their expert positioning statement for the first time to make sure that it’s in alignment with their audience. Talk to your audience. Talk to the types of people who are going to be in your audience and find out from them what are their pain points, what are the things that they’re struggling with? What are the solutions that they’re looking for? What type of transformation do they want to see happen in their lives?”
Ready to get into? Let’s talk positioning statements with Michelle!
