Episode #367

What's The Big Idea

With Jeff Goins

There’s so much pressure in the speaking industry to land your big idea.

But how do you find it?

When do you know if it’s the right one?

What if it isn’t?

Jeff Goins brings tons of industry experience and big idea expertise to the table in this episode.

Jeff is demystifying the idea formula and unpacks why commitment to your craft, understanding your category of the industry, and getting your idea in front of an audience really matters.

He also explains why it’s important to show up and focus on making your idea more interesting rather than better. Jeff shares crucial steps needed in landing your big idea, and what to do once you have it.

No matter where you’re at in your speaking career, Jeff has a take-away that will leave you with a desire to build a big idea that will take your speaking career into the future!

THE FINER DETAILS OF THIS SHOW:

  • What does it mean to be 80% same and 20% different?
  • Three steps to landing your big idea but it’s not a formula!
  • Why you must get your idea in front of an audience.
  • Does it matter what your peers are saying?
  • Why should get good at copying other people?
  • When is your big idea, good enough?
  • And much more!

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About Jeff Goins

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#576: Building Frameworks That Grow Your Speaking Brand with Melanie Deziel
“Once you have your go-to framework, your go-to model, and then as you innovate, few come up with new ideas, and instead of just doing away with the old one, it becomes a tool in your pocket. And you can...
#575: Storytelling, Identity, and Growth in Speaking with Harris III
“I started pursuing meaning instead of money. And I made way more money focusing on meaning and not thinking about money as much as I did when I was laser focused on making more money but living a life...
#574: Moving from Moments to Meaning: Mastering Stage Storytelling with Katie Quesada
“All those little intangibles that are so nuanced, the great storytellers can put themselves physically and emotionally back in the story and bring you with them, and then somehow bring it back to...