Episode #367

What's The Big Idea

With Jeff Goins

There’s so much pressure in the speaking industry to land your big idea.

But how do you find it?

When do you know if it’s the right one?

What if it isn’t?

Jeff Goins brings tons of industry experience and big idea expertise to the table in this episode.

Jeff is demystifying the idea formula and unpacks why commitment to your craft, understanding your category of the industry, and getting your idea in front of an audience really matters.

He also explains why it’s important to show up and focus on making your idea more interesting rather than better. Jeff shares crucial steps needed in landing your big idea, and what to do once you have it.

No matter where you’re at in your speaking career, Jeff has a take-away that will leave you with a desire to build a big idea that will take your speaking career into the future!

THE FINER DETAILS OF THIS SHOW:

  • What does it mean to be 80% same and 20% different?
  • Three steps to landing your big idea but it’s not a formula!
  • Why you must get your idea in front of an audience.
  • Does it matter what your peers are saying?
  • Why should get good at copying other people?
  • When is your big idea, good enough?
  • And much more!

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About Jeff Goins

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#570: Turning Adversity Into Purpose with Lance Cibik
“I’m trying to use stories so the audience can find themselves in the story as it relates to their life, but then extract the lessons learned, the principles to help, to overcome, to move through the process...
#569: Mastering Your Speaking Pipeline: Live Coaching with Erick Rheam
“The whole purpose of the Speaker Lab is we’re here to help speakers, to give them confidence, to get them out there and to translate their experiences, their stories into something that they can take...
#568: Crafting Talks That Audiences Remember with Donald Miller
“I have a friend who used to call it putting the cookies on a lower shelf. And you want to say to the audience things that they can absolutely understand and they can take action on and that are not confusing.”...