Episode #414

How to Create Marketable Assets That Will Grow Your Business

With The Speaker Lab Coaches

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers? Wonder no more! Our Coaches Corner series gives you actionable advice and practical insights from our coaches that you can use right now to grow your speaking business.

For Episode 414, our Director of Student Success, Maryalice Goldsmith, and our Elite Concierge, Katie Campbell, are taking a deep dive into the key assets every successful speaker should have!

Aside from the more obvious fundamentals, there are marketable assets essential to creating your presence and setting you apart. Together they’re highlighting the value of a strategic online presence and the part it plays in telling your story, sharing your brand, and highlighting your voice. They’ll also unpack the power of coaching and the courage it takes to step up and step out when things like imposter syndrome creep in.

Katie highlights some of the common mistakes made in website and demo reel development and how to create the right content for your audience and event planners. Maryalice and Katie are covering so many speaking business game-changers during this episode. They’re simple but make all the difference and will meet you in any season of building your business.

Here’s what you’ll learn from this episode:

  • Why you need clarity and a solid abstract
  • How to create a website that connects your audience with their pain points
  • Why your website is never done
  • Why you need a mobile friendly website
  • The importance of a demo reel and first impressions
  • Why you can and should lean on The Speaker Lab
  • How to manage the opinions of others
  • And much more!

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About The Speaker Lab Coaches

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#562: Using AI as a Thought Partner for Speaking with Geoff Woods
“The mistake I’m seeing a lot of companies make is they’re racing to shove it into a product where they’re trying to drive costs down before the leaders making the call have become AI-driven leaders.”...
#561: Live Coaching with Erick Rheam: Turning Conference Connections Into Booked Gigs
“The act of you and I exchanging contact information raises the standard that there is going to be a follow up…You want to make that connection and set the expectation right then and there.” Ever left...
#560: Pursuing Consulting and Speaking Career Dreams with Tania Will Jeppesen
“I know there’s a lot of benefits to automation, but when it came to [outreach], I felt it was very important for me to send personalized emails to each person in my network to tell them what...