Episode #420

This One Mistake is Costing You Thousands [Coaches Corner]

With The Speaker Lab Coaches

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers?

This week, Director of Student Success Maryalice Goldsmith and Coach Jeremy Rochford are revealing the one mistake that is costing you thousands in your speaking business and what you need to do about it! So, what is it you might ask? The greatest mistake is when speakers are not clear on the problem they solve and how it helps their audience. Jeremy Rochford is sharing his personal story of finding success on the stage and how he discovered what his audience wanted and needed. He’s got first-hand experience and so much insight as a coach to share on the game-changing strategy that will make all the difference.

As speakers we want to inspire and impact – and we want you to do that too! But there must be clarity and intentionality in building a message that clearly solves a problem and offers direction to your listeners. Jeremy and Maryalice are bringing light to the simple truths that will impact your speaking business the most, and the opportunity you have to make an impact while building a successful business.

Here’s what you’ll learn from this episode:

  • The vehicle vs. destination balance
  • Why you won’t solve all your audiences’ problems
  • How to help your audience take the next best step
  • Why you have to slow down to speed up
  • How to find your niche and stick to it
  • Why you build expertise through lived experience
  • Why coaching matters for the process
  • And so much more!

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About The Speaker Lab Coaches

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#574: Moving from Moments to Meaning: Mastering Stage Storytelling with Katie Quesada
“All those little intangibles that are so nuanced, the great storytellers can put themselves physically and emotionally back in the story and bring you with them, and then somehow bring it back to...
#573: Keys to Thriving as a Professional Speaker with Brian Lord
“When downselling, it’s really good to say, ‘Who is above me, and who is below me?’ And then also find out, looking laterally, who do you compete against? Who is within a similar fee range?…Who can...
#572: The Five Levels of Building a Successful Speaking Business with Erick Rheam
“You have to make sure you don’t lose the vision of what you started, because the team could begin and can take on a personality of its own. And if you don’t manage it, you can get off the vision of what...