Episode #429

Why Your Website is (and isn’t) Important [Coaches Corner]

With The Speaker Lab Coaches

You’ve probably heard from us before that a good website is one of your two most important assets as a speaker (the other is your demo video). At the same time, once you build your website you can’t just set it and forget it! Along with that great importance comes great responsibility. You might be surprised how much your menu organization matters to potential clients, or how your font choices and pop-up timing influence first-time visitors!

In this episode of The Speaker Lab podcast, Rick Clemons and Maryalice Goldsmith bring some much-needed nuance to the topic of speaker websites. They’re digging deep into what really matters on your website, as well as what isn’t worth your time (when it comes to websites, the perfect is sometimes the enemy of the good)! Have you been trying to coordinate your social media, email marketing, and personal branding with your website? Today’s show covers some incredibly helpful metrics for figuring out if all that effort is paying off.

Here’s what you’ll learn from this episode:

  • Why you should visit your own website every day
  • When to ask for feedback (and the best sources of feedback)
  • The two raving fans your website should create (and which one you should prioritize)!
  • How to showcase all aspects of your business without overwhelming visitors
  • Simple updates to your headline that will get you more speaking gigs
  • Tips for showing up in google search results
  • How to let your authentic self shine through online
  • And so much more!

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About The Speaker Lab Coaches

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#562: Using AI as a Thought Partner for Speaking with Geoff Woods
“The mistake I’m seeing a lot of companies make is they’re racing to shove it into a product where they’re trying to drive costs down before the leaders making the call have become AI-driven leaders.”...
#561: Live Coaching with Erick Rheam: Turning Conference Connections Into Booked Gigs
“The act of you and I exchanging contact information raises the standard that there is going to be a follow up…You want to make that connection and set the expectation right then and there.” Ever left...
#560: Pursuing Consulting and Speaking Career Dreams with Tania Will Jeppesen
“I know there’s a lot of benefits to automation, but when it came to [outreach], I felt it was very important for me to send personalized emails to each person in my network to tell them what...