Episode #451

How to Elevate Your Entrepreneurship

With Tina Wells

Some entrepreneurs spend their whole lives hustling, allowing burnout to gradually erode their overall quality of life. Others prioritize work-life harmony early on, allowing them to pursue their passions, keep creating, and enjoy life.

That’s what Tina Wells has done, with her signature “Elevation Approach,” a system for entrepreneurs which lies at the heart of her book, online course, and upcoming podcast. On Episode 451 of The Speaker Lab podcast, Tina shared the wisdom she has learned along a journey that has led her from market research, to brand strategy, to content and product creation. The core of her mission is helping other entrepreneurs put their energy into activities and initiatives that make the most sense for where they want to be in life. No more hustling and grinding just because everybody else is doing it–get ready to elevate your approach!

Tina started her entrepreneurship journey at age 16 researching youth and fashion trends. Despite the many evolutions of her professional career, she hasn’t lost sight of the things that originally set her on fire! Today, you can find her snazzy collection of office supplies on the shelves at Target as well as her children’s series and her new book The Elevation Approach. This episode offers an incredibly refreshing perspective on maintaining your business momentum without sacrificing your quality of life. If you’re a multi-passionate creative, a mom balancing career, kids, and aging parents, or a marketer who wants to shift into the product space, there are special tips for you too.

As speakers, choosing which channels to leverage for your personal brand and organic marketing can be quite overwhelming. Tina offers guidance for choosing the channel best suited to your target audience and adapting your message to different settings.

You’ll also learn all about: 

  • How to balance your creative side with practical business considerations.
  • The difference that a good market researcher can make as a speaker.
  • Why a “podcast tour” is a great strategy for brand exposure.
  • How to choose a good podcast agency.
  • Why you should expand the horizons for your target audience.
  • Why starting an email newsletter will be a huge asset decades down the road.
  • …and so much more!

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About Tina Wells

Tina Wells is a business strategist, advisor, author, and the founder of RLVNT Media, a multimedia content venture that brings culture-shifting storytelling and beloved products to market through innovative partnerships. In 2023, her acclaimed “Elevation Approach,” a framework for finding work-life harmony that she developed while confronting her own professional and personal burnout, expanded with a book and corresponding product line available at Target stores nationwide. Wells is also author of the bestselling tween fiction series Honest JuneMackenzie Blue, and The Zee Files, as well as the marketing handbook Chasing Youth Culture and Getting It Right. An entrepreneur who launched a successful market research company at age 16, Wells has been recognized by Fast Company’s 100 Most Creative People in Business, Essence’s 40 Under 40, the American Advertising Federation’s Hall of Achievement, and more.

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