“Just because you land a gig, it doesn’t stop there. How can you parlay that into more gigs?”
Erick Rheam is back on the podcast today to educate us on the power of geographical prospecting. If you’ve listened to the podcast for any time, you’ve heard us talk about daily prospecting and the growth that goes into building momentum for your speaking business. Today, we will dig into what it looks like to take that effort and work smarter, not harder.
“You got to look at this as opportunities to create more business. So we don’t want to be so focused that when you go do a gig, Grant, that you’re going there. You’re there to do the gig, you’re going to knock it out of the park, you’re going to collect your paycheck, you’re going to move on. You got to think bigger than that, and you got to start thinking about, well, maybe this is an area where I can expand my message and do it with folks that are in the proximity of where I’m going to be.”
In this episode, Grant and Erick cover:
- What is geographical prospecting?
- The 4 Pillars of Geographical Prospecting
- What you need to know about putting this into practice in your business
- Case studies of geographical prospecting actually working (From Grant & Erick!)
- Practical tips to help you get started
- Best practices on investing in these relationships
“Once you land a gig, look for prospects within a 50 miles radius. The key is just get the process started, and then once you get them on the phone, just explore opportunities with them.”
Episode Chapters:
- 04:47 What is geographical prospecting?
- 07:10 Why should you focus on building great relationships?
- 10:18 Who do you reach out to?
- 15:12 What does it mean to be easy to work with?
- 18:40 How did Grant use Geographical Prospecting?
- 22:09 What does it look like to turn an event into a networking event?
- 23:07 How do you mitigate risk for the event planners?
- 26:51 What creative ways can you leverage geographical prospecting?
