Episode #512

How to Create Your Story and Scale Your Business as a Speaker

With Jake White

“I’m really passionate about solving the same problem that they’re passionate about solving. I have a unique ability that I’m willing to share.”

How do you write your own story and become the speaker you’ve dreamed about being?

This week, Brittany Richmond and Jake White are answering that question and talking about when to scale your business, how to find your niche, and so much more.

“If you want to accelerate faster, then you need quality time with the people that buy what you offer. I need to partner with the perfect match, learn their language, how they’re funded, what problems they have, whenever they book us, what are the hurdles they have to go through? And however it can make it so easy for them to bring us in, that’s part of my learning curve.”

In this episode, you’ll hear about:

  • 00:00 Jake’s background and the road to speaking
  • 06:00 Jake’s story of founding Vive18
  • 08:54 How Jake met his co-founder
  • 12:53 What it means to create your own story
  • 14:08 The power in living your message
  • 18:05 Why you have to invest in your own career
  • 20:32 How to find your people in your industry
  • 24:34 Tips to accelerate your business and learning from the get-go
  • 28:16 How to create value for your customers
  • 32:55 What it looks like to support your decision-makers

“If you build the community, then your people are going to continue using you because you are the hub and where to go.”

6 Proven Steps 2 (Phone Wallpaper) — The Speaker Lab

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About Jake White

Jake White is a national speaker and sought-after expert in the field of youth substance use prevention. As the co-founder of Vive18, an author and host of the Drug Prevention Power-Hour podcast, he helps students overcome peer pressure with confidence so they can become resilient, passionate leaders for their schools and communities.

With over a decade of experience, Jake has contributed significantly to the substance use prevention field with works like “The Vive18 Playbook” for student leaders, “Beyond Alcohol Drug & Vaping” curriculum and toolkit, and “The Opposite Direction: How My Parents Kept Me Off Drugs and Alcohol.”

His insights and life changing message have not only been featured in prestigious news outlets like USA Today and ABC, but also showcased on the stages of the DEA’s Youth Summit and various universities across the country.

Jake is the founder of Vive18 – a youth drug prevention initiative, and Party.0, a movement dedicated to sober events, demonstrating his innovative approach to drug prevention. His initiatives have led to the launch of more than 25 new student clubs, furthering his impact into new communities and schools.

Jake White’s journey is more than just a career; it’s a mission to ignite leadership and purpose into young lives for a substance-free future.

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