Episode #514

How to Start and Sell a High-Ticket Program

With Bryan Harris

“The key to any industry is not focusing or trying to sell to 98% of your market. You’re only trying to sell to that very top percentage of people.”

If you’re a speaker looking to scale your business and add new streams of revenue, you might want to consider launching a high ticket offer. This week, Grant sat down with Bryan Harris to chat about the value a high-ticket offering can bring to your business, how to get started, and some tips on developing these offerings in your own business.

Thinking about what’s next for your business? A high-ticket offering just might be for you!

“Our mission is to make it almost impossible to fail at getting customers.”

In this episode, they also cover:

  • 00:00 What do Bryan and his team do?
  • 04:41 Why should people consider a high-ticket offering?
  • 08:22 How do you think about finding your target market for this offering?
  • 09:27 What can your business look like in practice?
  • 13:33 How does support vary in your business and other places in your life?
  • 19:11 What can you do to ensure your clients get what they need?
  • 21:47 How do you continue to create value for your high-ticket offerings?
  • 24:17 What does it look like to sell to your target market?
  • 27:56 Book a free strategy session with Bryan’s team
  • 31:10 How can you leverage this as a speaker?


6 Proven Steps 2 (Phone Wallpaper) — The Speaker Lab

Ready to build a real speaking business?

Take the free Speaker Business Assessment to see exactly where you are and what to do next. 17,000+ speakers have built paid speaking careers with SPEAK in the Age of AI.

About Bryan Harris

Bryan Harris is the founder and CEO of Growth Tools, an Inc. 500 company and monthly coaching service that makes it nearly impossible to fail at growing your online business and getting new coaching clients. Since quitting his job at Home Depot in 2012, he’s consulted leading companies like Facebook, Keap, ConvertKit, Hubspot, and Teachable. His clients include industry titans like Michael Hyatt, Neil Patel, and Amy Porterfield. Bryan is famous for BOPA: the most overlooked and underrated marketing strategy he inadvertently discovered 10 years ago when Noah Kagan, CEO of AppSumo, shared his blog post with 100,000 people. After this happy accident generated millions in revenue and hundreds of thousands of email subscribers, Bryan has reverse-engineered it down to a repeatable science you can use to predictably scale your online business’ audience and revenue month after month without ads, social media or SEO.

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#600: Value Over Volume: Why the Best Speakers Lead by Giving with Michael Hidalgo
“When you’re late, you tell people you don’t care. I didn’t agree with it at the moment. But then I started really just disciplining myself. And it is hard work for me every single...
#599: How to Turn Free Talks Into Paid Speaking Gigs with Dr. David Chastain
“I didn’t get paid to go to Seattle, but I made a good connection there that I will be paid for.” Welcome back to The Speaker Lab Podcast! In this Alumni Spotlight episode, host Dan Irvin...
#598: The Ugly Start: Why Momentum Beats Perfection with Chris Jackson
“It’s never gonna be right. It’s gonna be good enough to get started. You have enough to get started — just get started.” Welcome back to The Speaker Lab Podcast! In this Alumni...