Episode #520

What If My Topic Is A New Idea? + How to Start Selling Workshops (Live Coaching With Erick Rheam)

With Josie Ann Lee + Kenny Barnwell

One of the coolest parts of TSL is watching our coaches work 1:1 with students and helping them find the clarity and confidence they need to take their speaking businesses to the next level. And today, you’re going to get to see that process in action.

We’re back with another live coaching episode with Erick Rheam! This week, Erick is helping two TSL students, Josie Ann Lee and Kenny Barnwell, work through real problems they’re facing in their speaking businesses.

Josie Ann is trying to introduce a new idea through her talk to event organizers — but she’s not sure how to sell an idea no one is familiar with. Kenny has established himself as the expert in his niche, and now he’s ready to take things to the next level by scaling his business through workshops.

During this episode, you’ll learn:

  • How to get initial traction in your business
  • How to refine your message through real world feedback
  • Why you just have to get started without waiting for perfection
  • The value of establishing yourself as the primary expert in your niche
  • How workshops can accelerate your speaking income
  • The most important things to know when adding a workshop to your business
  • And much, much more!

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About Josie Ann Lee + Kenny Barnwell

Josie Ann’s Bio:

Josie Ann was raised in her family’s country story, Hickory Market. It instilled in her a love for systems and the power of a strong community.

After graduating from The University of Michigan, Josie Ann moved to Chicago to being classes at The Second City. It was there she learned a concept that changed her life: The philosophy of “Yes, And…” – the art of accepting ideas, seeing them as gifts, and building upon them.

When life took an unexpected turn with her father’s passing, Josie Ann returned home to help her mom run our store. That year redefined what community meant. It wasn’t just a place; it thrived on kindness and genuine care for each customer. It was intentional, built on making people feel valued. It was a powerful reminder that people are the heart of any successful organization.

For the past 15 years, Josie Ann has channeled these experiences into creating positive businesses built on the simple truth: everyone is someone’s most important person in the world. Now, she’s excited to share these lessons with you. Let’s unlock the SUPERPOWER of SERVICE and show how it can transform your organization’s health and the well-being of your people.

Kenny’s Bio:

Kenny Barnwell is a 20+ year touring veteran who has traveled the world with top artists and legendary acts like the Jonas Brothers, Justin Bieber, Ariana Grande, and Bon Jovi. As the author of two music industry books and Founder of CREWspire, a brand dedicated to coaching and training event crews to succeed on and off the road, Kenny brings his wealth of experience to inspire others to reach their full potential.

Known for his relentless positivity, Kenny is also a personal development enthusiast and, most recently, a survivor. His mission is to inspire people to overcome life’s challenges and keep moving forward, one small step at a time.

Growing up on a dirt road in Villa Rica, GA, as the son of deaf parents, Kenny faced adversity early on, battling addiction and homelessness as a teenager. Now, he uses his story to show others that no obstacle is too great to overcome.

Kenny’s keynote presentations are dynamic and motivational, offering practical strategies to help build courage, resilience, and purpose in the face of hardship. With a focus on gratitude, perseverance, and staying true to one’s values, Kenny’s talks leave you empowered to take on whatever life throws at them.

Outside of his work, Kenny is a devoted husband and father of two, an adventure enthusiast, and an ocean lover who dreams of one day competing on Naked & Afraid.

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