Simplifying Your Speaking Business In Order To Grow

What most folks don’t know about Taylorr is that he went to Arizona State University to study electrochemistry. He found success there, started teaching his freshman year, and worked in a prestigious lab developing a fuel cell that could be mass-produced. After spending a few years there, he realized being a lab-rat really isn’t his cup of tea and knew that he wanted to eventually run his own business. However, his skillset was lacking tremendously. He knew he need to first, learn how to sell, and then learn how to market. So, speed up a ways and he meet Austin (one of the other co-founders of SpeakerFlow) in a sales job they were working. Together, they trained hundreds of salespeople from ground zero and opened up high-performing sales offices nationwide.

After reaching their potential at that company, he branched off into an ecommerce company seeking a Director of Sales. Little did he know (and little did they know), what they needed was actually a Director of Marketing. This led him down a path mastering the craft of inbound marketing and eventually turned the company around to $1.9M/year with a 40% profit margin with a team of 3. At this point, he realized it’s time to branch out and do what he set out to do after leaving college – start his own business. He started building websites and running marketing campaigns for local businesses. This eventually led to a digital marketing agency that he started with Austin called TrafficCrafters.

Fast forward and they were asked to partner with a company in the speaking industry to run marketing for professional speakers. They learned very quickly that no matter the volume of leads they generated, nothing worked unless the speaker had a bullet-proof sales process. This led them down a path of analyzing the speaker market and trying to get a grip on what was missing. After many conversations, they realized it’s the systems that manage sales, marketing, and operations weren’t being supported. In essence, only a few speakers had a predictable and scalable business.

After this realization, they started SpeakerFlow. Originally as a 1:1 consulting company – helping speakers directly build their business system. Eventually, this led to creating technology, and of course, SpeakerFlow University. Taylorr has learned a lot over the course of his career, but the #1 thing is you never really know where life is going to take you. He’s extremely grateful for our team, for quite literally stumbling into the speaking industry, and for being able to work with world-changers like you.