Episode #542

Changing Leadership Culture and Scaling Content

With Jeremie Kubicek

“We use visual tools and common language, so we share tools as if they’re mirrors so that the mirror does the heavy lifting and you get self awareness through looking at the mirror.”

Navigating the world of speaking and building a unique brand can be daunting in the early stages of your career. So this week on The Speaker Lab Podcast, Jeremie Kubicek joins Grant Baldwin to shed light on the strategic integration of speaking into a broader mission. Jeremie’s journey into the content space began with a strong focus on vision, aiming not just for individual fame, but for a transformative impact on leadership culture worldwide.

Throughout the episode, Jeremie highlights the importance of aligning speaking with your overarching vision and mission. He discusses the unique business model he’s built, which involves seven hundred coaches and consultants speaking on his content, enabling a scalable impact without the sole reliance on his personal speaking engagements. This model fosters long-term partnerships and creates sustainable revenue streams beyond the traditional cycle of publishing and promoting books. However, being at the forefront of this innovative model comes with its own set of challenges, prompting Jeremie to share insights into the balance between content creation and personal engagement.

Jeremie and Grant’s conversation offers invaluable lessons in creating content that transcends individual endeavors. By focusing on building a lasting enterprise, speakers can find a path that aligns with both personal and professional goals. With a new book on the horizon, Jeremie exemplifies how to harness speaking as a pivotal component of a larger, mission-driven business strategy. This episode is packed with guidance for those looking to innovate and grow their speaking careers, whether they are just starting out or seeking the next level of impact!

You’ll learn:

  • Strategies for leadership culture
  • Role of speaking in spreading content
  • Model of licensing content
  • Differentiating personal vision from competition
  • Jeremie’s personal journey into speaking
  • Building and managing major events
  • Best practices for speakers
  • Using AI in content creation
  • And much, much more!

“I want to take more time on the front end to really, really know and understand what [speakers] are trying to accomplish.”

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About Jeremie Kubicek

Jeremie Kubicek is a powerful communicator, serial entrepreneur and content builder. He creates content used by some of the largest companies around the globe found in the books he has authored: The 100X Leader, 5 Voices, 5 Gears, the National Bestseller — Making Your Leadership Come Alive, and The Peace Index, released in the Fall of 2022. His latest book, The Communication Code, co-authored with his business partner, debuted in November of 2023 as Amazon’s Top New Release in Business Management. Jeremie is the Co-Founder of GiANT, a company that certifies coaches and consultants that serve companies and their employees. Jeremie has started over 25 companies while living in Oklahoma City, Moscow, Atlanta and London.

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