Episode #551

Building a Speaking Career That Works for You

With Brittany Hodak

“What does it feel like to be a customer of your business? How are you treating your customers? How are you making them want to not just come back, but tell their friends?”

Brittany Hodak’s story reminds us that a truly fulfilling speaking career comes from real clarity and intentionality, not chasing every gig or opportunity that comes along. She didn’t set out to become a speaker—her journey began with launching a marketing agency for some of music’s biggest names, which eventually led to media attention, a Shark Tank appearance, and eventually speaking invitations. Only after saying yes a few times did Brittany realize the demand—and value—for her insights on creating “superfans” through customer experience.

However, Brittany’s growth wasn’t from one big break. It stemmed from consistently refining her message, learning to say no (even to well-paid opportunities), and protecting her priorities—especially bedtime routines with her two young kids. Instead of chasing every opportunity, Brittany focused relentlessly on her message: helping organizations build loyal customers. By sticking to her lane, turning down distractions, and showing up with real, tested insights, she’s built a thriving speaking business on her own terms. What can we learn from Brittany? Success isn’t about being everywhere or everything. It’s about knowing who you serve, being consistent, and building your work around what matters most!

You’ll learn:

  • Balancing a speaking career and family life
  • Focusing on customer experience and creating superfans
  • Determining the right number of speaking engagements
  • Evolving your speaking niche and messaging
  • Developing signature keynotes and customization
  • Using humor and engagement in presentations
  • Productizing knowledge
  • And much, much more!

“You have to stay on one path if you want to be known for that.”

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About Brittany Hodak

Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.”

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