Episode #554

Why Speakers Should Build Community

With Gina Bianchini

“The hardest thing about building a community is making sure that you’ve tapped into a transition that people have and are navigating so that they actually want to build relationships with each other.”

As a speaker, building your authority goes beyond what you say on stage, it’s all about how you connect with your audience afterward. This week, Gina Bianchini, founder and CEO of Mighty Networks, joins us to reveal why community-building is the next essential step in growing your influence and credibility. With a passion for transforming one-time talks into ongoing relationships, Gina shares practical ways to move your audience from passive listeners to active participants, showing that genuine engagement starts when you help people connect with each other and not just with your content.

Additionally, Gina gets real about the challenges of staying inspired in the middle of burnout and business setbacks, offering refreshing advice on reinventing your approach and leading with purpose. Gina believes that the true mark of a leader isn’t just expertise, it’s creating spaces where others can grow, learn, and thrive together. If you’re ready to expand your impact beyond the stage, you’ll want to hear Gina’s honest insight and proven strategies to turn your message into a movement!

You’ll learn:

  • Supporting your business vs. representing yourself as a speaker
  • Gina’s criteria for accepting speaking engagements
  • The overload and overwhelm faced by today’s audiences
  • Online vs. in-person community support
  • Why speakers should build community
  • The three primary values of communities
  • Turning your audience into a community
  • The current uses of AI by creators
  • And much, much more!

“A community is the single most effective way to navigate a rapidly changing world.”

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About Gina Bianchini

Gina Bianchini is an entrepreneur, investor, and community builder who co-founded and is the CEO of Mighty Networks, a community platform. Previously, she co-founded Ning, a global platform for niche social networks, with Netscape co-founder Marc Andreessen. Bianchini has also held positions at Goldman Sachs and Andreessen Horowitz. Under her leadership, Ning grew to around 100 million users across 300,000 social networks. 

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