“Everything [The Speaker Lab] does is very intentional drive, step driven, process driven, and it can fit whatever time that you can give it…So time is less relevant. Consistency is more relevant.”
Welcome back to The Speaker Lab podcast! In this episode, we’re diving deep into the realities of building a thriving speaking business while balancing a busy professional life. Our host, Erick Rheam, brings on Dr. Yvette E. Pearson, an engineer, executive in higher education, and passionate advocate for people-centered STEM organizations.
Dr. Pearson opens up about the unique challenges she faces as she transitions from speaking for free at conferences within her industry to establishing herself as a paid, professional speaker. She discusses the struggle of carving out time for business-building activities—like prospecting for speaking gigs—while balancing the demands of a full-time job and a consulting business.
Throughout the conversation, Erick offers practical advice on how to break out of the “industry speaker” mold, set and negotiate fees with confidence, and implement consistent power hours. You’ll hear actionable strategies for navigating awkward money conversations, leveraging free speaking gigs for future opportunities, and building momentum that can transform your speaking business. Whether you’re just starting, looking to move from free to paid gigs, or searching for ways to fit speaking into an already busy life, the insights and encouragement in this episode are for you!
You’ll learn:
- How to break the cycle of free speaking gigs
- What defines an industry versus a professional speaker
- Strategies for handling payment conversations
- How to utilize contracts and exit interviews to set expectations
- When to refer other colleagues for a gig
- Following up with free clients for testimonials, referrals, etc.
- Tracking daily prospecting as a motivational tool
- And much, much more!
“…that’s your walkaway price. That’s number one. You have to have that in your mind, and you have to be prepared to actually walk away.”
