Episode #606

Finding the Audience That Actually Needs Your Message

With Robin Blair

“You can’t get through it if it’s not real.”

Welcome back to The Speaker Lab Podcast! In this alumni speaker connection episode, Dan sits down with Robin Blair — an ordained minister, award-winning speaker, singer, and media producer who spent decades inside network television and radio before walking away from it all to pursue ministry and professional speaking.

Robin’s career arc reads like a Hollywood pitch: TV shopping host on network television, then a key player in the first children’s radio network to go national, then co-founder of a children’s television production company. She and her team created a live-action, puppet, and music children’s show, made four pilots, and sold the show to Animal Planet. But at the New York City Toy Fair in the 1990s, she watched an executive preview a show being imported from the UK and announce to the room that one-year-olds were now advertising targets. That moment gutted her. Shortly after, discouraged with the direction of the industry, she answered a call to ministry and headed to seminary — all the way through to a doctorate.

After a couple of decades preaching from the pulpit, Robin has stepped back from congregational ministry to build a professional speaking business. Her body of work, Digital Discipleship Matters, takes a faith orientation to the digital culture we all live in — helping families discern media rather than making an enemy of it. And she’s working through a mindset shift that will sound familiar to a lot of speakers: moving from speaking for little or nothing to truly valuing the expertise she brings.

Whether you’re pivoting out of a previous career, figuring out how to get paid for a message you’ve been sharing for free, or trying to reach the smaller audience that genuinely needs what you have, this conversation is full of practical takeaways.

You’ll learn:

  • How Robin’s decades inside network TV, radio, and children’s media became her strongest speaking credential
  • Why your past career detours are qualifications, not wasted time
  • What “digital discipleship” means and how Robin carved out a speaking niche from it
  • The mindset shift from speaking for free (or nearly free) to getting paid what your message is worth
  • Why Robin created a family discernment tool as the key to unlocking hesitant audiences
  • Dan’s advice on finding the smaller group who desperately need your message instead of trying to reach everyone
  • Why slow, relational trust-building beats aggressive outreach — especially when you’re just starting
  • How to handle silence after a pitch (hint: it’s normal, even when it stings)
  • Robin’s approach to treating the internet as a mission field for her message
  • The difference between having something important to say and assuming everyone wants to hear it

And much, much more!

“What I’m bringing has value to people for their lives and for generations of their lives. And it’s perfectly okay to receive compensation for that.”


Are you sitting on years of hard-won expertise — but still struggling to turn it into a speaking business that actually pays? Take the free Speaker Business Assessment and find out exactly where you stand.

6 Proven Steps 2 (Phone Wallpaper) — The Speaker Lab

Ready to build a real speaking business?

Take the free Speaker Business Assessment to see exactly where you are and what to do next. 17,000+ speakers have built paid speaking careers with SPEAK in the Age of AI.

About Robin Blair

Robin Blair is an ordained minister, award-winning speaker, singer, and media producer who has spent several decades in radio, television, and on stage. Her career began in the entertainment industry as a TV shopping host on network television, followed by network children’s radio and co-founding a children’s television production company that sold a show to Animal Planet. After answering a call to ministry — seminary through to a doctorate — and a couple of decades of preaching, she now speaks and coaches through her body of work, Digital Discipleship Matters, helping faith-based families use discernment to navigate media’s influence on their kids.

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#612: How to Get Booked Without a Following
“The audience first plan is not really a strategy. It’s a hiding place. Because posting into the void is safe. Nobody tells you no.” Welcome back to The Speaker Lab Podcast! This is one...
#611: How to Make Decisions That Stick with Julian V. Taylor
“I made a decision in my head, I’m going to America. I’m going to come here, build a business, live a life, get a green card, then get citizenship, do it all above board. But the decision...
#610: The 85% of Your Speaking Business Nobody Talks About
“The famine is not caused by the famine. The famine is caused by what you did not do during the feast.” Welcome back to The Speaker Lab Podcast! In this episode, Dan Irvin pulls up a chair...