Episode #132

How to Find Your Big Idea

With Tamsen Webster

It isn’t often we have guests come back for a second visit but today’s guest is a special one! Tamsen Webster is here for her second conversation on The Speaker Lab.

If you missed her first appearance on the show check out episode 118 where we talk all about Ted and TEDx Talks. And if you didn’t hear that show you probably don’t know that Tamsen is the Executive Director of TEDx Cambridge, and is also the CEO and Founder of her company, Strategic Speaking.

On this edition of The Speaker Lab, we’re diving deep into how to find your “big idea” for your talks. Tamsen calls herself part idea whisperer, part message strategist, and part magpie. You’ll hear why when you tune in to this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • What is the purpose of speaking, according to Tamsen?
  • What is psychological reactance and how do you work with it?
  • Three key components to finding your big idea: what are they?
  • Which of the three components should you start with?
  • What will make your talk 1,000x better than it is right now?
  • How to go from breakout sessions and do more keynote sessions.
  • Why you can’t reverse engineer the need for your audience, and what to do instead.
  • What is the hardest question for a speaker to answer?
  • And so much more!

Ready to build a real speaking business?

Take the free Speaker Business Assessment to see exactly where you are and what to do next. 17,000+ speakers have built paid speaking careers with SPEAK in the Age of AI.

About Tamsen Webster

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#595: The Truth About Speaker Bureaus: 3 Things You Need to Hear
“I finally realized I was not paying for a service. I was paying for hope. And hope is not a business strategy.” Welcome back to The Speaker Lab Podcast! Fair warning — host Dan Irvin is ruffling...
#594: Which Type of Stuck Speaker Are You?
“Preparation feels like progress. It’s not.” Welcome back to The Speaker Lab Podcast! After thousands of calls with speakers at every stage, host Dan Irvin has noticed something: it stops...
#593: Why Your Follower Count Isn't Filling Your Calendar
“A speaker with 200 followers and 30 conversations a month is going to out-earn a creator with tens of thousands of followers and zero conversations. Every single time.” Welcome back to The...