Grant Baldwin and Carrie Wilkerson hosted a Facebook Live to talk about how speakers can diversify their business.
During the live stream, Grant and Carrie discuss:
- Starting her brand as “The Barefoot Executive”
- Self-isolating with teenagers in Texas
- Why worry won’t do you a bit of good
- Prioritizing daily communication with your audience
- Marketing with empathy and not appearing tone-deaf
- Creating leverage in your business to create a stage in different ways
- Teach a masterclass on your area of expertise
- Provide mentoring to a few clients to coach through a specific process
- Create the infrastructure for a membership program (>1000 email list subscribers)
- Do not stop your marketing
- Using the tools you have to deliver value to your audience
- Asking the question: How can I serve your people from a distance?
- Don’t wait for fancy tools to create value for your audience
- Virtual keynoting and reimagined virtual conference for 50,000 people
- Suit up and show up every day
- Make the most of the opportunities you have
- If you stop your marketing now and disappear, you’ll be forgotten
- Stay in healthy communication with both colleagues and clients
- It’s time to build your email list and stay in connection with them
- Why you can’t rely on social media and paid advertising alone
- How to go get some paid contracts
- Learn something new while you’re stuck at home
- Stay away from the fridge and stay in your speaker clothes
- Practice your material and test new stuff on Facebook Live
- Take care of yourself. Your image is your business.
- Acknowledge your stress and grief, but don’t live in it. Focus on gratitude.
- Set goals for each day and establish minimum expectations
- Don’t be ashamed to get help. This crisis is not your fault.
- Small businesses are what keep the country going.
- And more
