Grant Baldwin and Josh McGhee hosted a Facebook Live to talk about how event planners are responding to the coronavirus, and its impact on the speaking industry.
During the live stream, Grant and Josh discuss:
- How many events an event planner will typically manage in the course of a year
- An insider view of how events approach the decision to cancel or postpone
- The likelihood of rescheduling and postponing events that are further out than 1-2 months
- Adapting to fast-changing circumstances in the midst of unprecedented times
- Placing a high value on safety
- Adjusting accordingly to accommodate travel bands
- Determining which events are able to be converted to virtual experiences
- Just because your physical gathering is canceled or postponed doesn’t mean you can’t deliver value in the digital space
- Organizations being pushed to create a more interactive experience whether it’s in-person or virtual
- How do conference owners/organizers continue education between annual events and leverage technology to stay engaged with their audience?
- Staying connected throughout the year by using virtual learning options
- Finding opportunity amidst the storm
- Speakers who serve in times of crisis will stand out when normalcy returns
- Exploring alternative options to speaking on stage when events get canceled or moved
- Focus on creating value here in the now and pausing on selling future bookings
- Prioritizing relationships is the most strategic things speakers can do
- Partner with event planners now to help them amidst the chaos
- How current social distancing will swing back and create a visceral need for in-person events
- The aftermath of the current crisis will lead to new virtual opportunities that expand speaker revenue streams
- And more
