Episode #141

How to Pick a Niche and Grow Your Speaking Business

With Jill Christensen

If you’ve ever worried that narrowing your audience and your target market will hurt your speaking business, you’ll want to listen to today’s guest. Jill Christensen has grown her speaking business by leaps and bounds simply by focusing on one type of audience.

On today’s edition of The Speaker Lab, Jill shares how being a member of Booked And Paid To Speak has helped her narrow her target market, why doing so has been tremendously successful for her and her advice for creating that same level of success.

We also talk about why some speakers don’t get traction, the importance of hard work and what to do if you find yourself stuck. Check out that and much more on episode 141 of The Speaker Lab with Jill Christensen!

THE FINER DETAILS OF THIS SHOW:

  • How did she choose her target audience and create her signature keynote?
  • What aspects of her research does she outsource, and why?
  • According to Jill what are conference planners really looking for in a speaker?
  • Why being a published author really helps grow your business.
  • How to make yourself stand out from hundreds of other quality speakers.
  • When has she spoken for free, and does she ever now?
  • What is the definition of an expert, and how do you know if you are one?
  • Why it’s important to “pick a lane”.
  • And so much more!

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About Jill Christensen

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#544: How to Navigate Changes In the Speaking Industry with Shawn Hanks
“The speaking industry is one that has been around for generations…And it has survived wars, depressions, recessions, 9/11, pandemics, and it’s not going anywhere.” Navigating the speaking industry can...
#543: From Google Exec to Speaker: A Story of Courage and Perseverance with Jenny Wood
“If you are thinking about doing something long term, test it internally, be an intrapreneur, right? Go create something amazing for your company and see if you enjoy doing it.” Jenny Wood’s transition...
#542: Changing Leadership Culture and Scaling Content with Jeremie Kubicek
“We use visual tools and common language, so we share tools as if they’re mirrors so that the mirror does the heavy lifting and you get self awareness through looking at the mirror.” Navigating the world...