Episode #152

How to Speak on the Topic of Your Choice

With Liz Coddington

Are you struggling to speak on the topic of your choice? It is one of the most frequent questions I am asked so today’s show is going to answer that question.

In this edition of The Speaker Lab, we are giving you access to a bonus Q&A call from our Booked and Paid to Speak group, something we have never done before today.

The conversation you are about to hear is a behind-the-scenes look at the process to help one woman narrow down the who, what, where and how of her speaking career.

This is not like any other show we’ve released, but I am sharing it because I think you’ll get SO much out of it. As you listen to episode 152 of The Speaker Lab, I’d recommend you ask yourself how these questions apply to you and your speaking career.

THE FINER DETAILS OF THIS SHOW: 

  • How do you research a potential niche to find out if it is financially viable?
  • How to balance what you want to speak about with who is actually hiring for that topic.
  • What is the Trojan Horse method, and how do you use it?
  • Should you hyperfocus on one niche topic, and if so, for how long?
  • Do credentials matter?
  • How to turn your speaking topic into a tangible problem you solve for others.
  • What do you do after you find your speaking niche?
  • What to do if your audience and the people who will book you are two different groups.
  • How to use email to stay top of mind with your audience.
  • And so much more!

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About Liz Coddington

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#551: Building a Speaking Career That Works for You with Brittany Hodak
“What does it feel like to be a customer of your business? How are you treating your customers? How are you making them want to not just come back, but tell their friends?” Brittany Hodak’s story reminds...
#550: Turning Adversity Into Impact with Tiran Jackson
“One thing that will make you better suited towards being able to deal with that is if you have a resilient mindset to know that whatever you’re going through, what is the lesson I’m going to get out of...
#549: How to Find Your Niche and Your Voice with Jason Raitz
“Client communication just doesn’t cut it anymore. In 2025 we have so many generations working together, we want to rush right to the product, but we have to learn how to use these people first communication...