Episode #230

How to Narrow Your Speaking Audience

With Rocco Cozza

Ever feel like your topic should be heard by everyone? If you said yes today’s show is perfect for you. Our guest is facing the same dilemma many speakers have faced: how to narrow your speaking audience.

To address this common challenge on today’s The Speaker we are joined by Rocco Cozza. Rocco is a successful businessman who wants to do more speaking and today we’re going to help him accomplish that goal by narrowing his audience.

Join us to hear exactly how to do this and so much more on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • Why is kindness the most important thing in business?
  • Why a message for everyone is a message for no one.
  • When you pick a lane does that choice have to be permanent?
  • How to determine if there is a market for your topic.
  • How you can trojan horse your topic into existing speaking needs.
  • What should you do if you have doubts about your speaking fees?
  • How do you determine if a free speaking gig is valuable to you?
  • What is one of your best marketing tools?
  • And so much more!

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About Rocco Cozza

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#549: How to Find Your Niche and Your Voice with Jason Raitz
“Client communication just doesn’t cut it anymore. In 2025 we have so many generations working together, we want to rush right to the product, but we have to learn how to use these people first communication...
#548: The #1 Skill You Need to Build a 6-Figure Speaking Business with Clinton Young
“Ultimately, you don’t need to have any certification. You need to have some level of experience where you can speak authentically and congruent. It’s gotta be congruent with how you feel about your knowledge.”...
#547: How to Transform Your Passion Into a Speaking Career with Amy Burton
“When we’re intentional about pursuing our dreams, that’s when we can see things more clearly. Because most of the time we get so busy in the everyday that we don’t take time for those things. And those...