Episode #230

How to Narrow Your Speaking Audience

With Rocco Cozza

Ever feel like your topic should be heard by everyone? If you said yes today’s show is perfect for you. Our guest is facing the same dilemma many speakers have faced: how to narrow your speaking audience.

To address this common challenge on today’s The Speaker we are joined by Rocco Cozza. Rocco is a successful businessman who wants to do more speaking and today we’re going to help him accomplish that goal by narrowing his audience.

Join us to hear exactly how to do this and so much more on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • Why is kindness the most important thing in business?
  • Why a message for everyone is a message for no one.
  • When you pick a lane does that choice have to be permanent?
  • How to determine if there is a market for your topic.
  • How you can trojan horse your topic into existing speaking needs.
  • What should you do if you have doubts about your speaking fees?
  • How do you determine if a free speaking gig is valuable to you?
  • What is one of your best marketing tools?
  • And so much more!

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About Rocco Cozza

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#514: How to Start and Sell a High-Ticket Program with Bryan Harris
“The key to any industry is not focusing or trying to sell to 98% of your market. You’re only trying to sell to that very top percentage of people.” If you’re a speaker looking to scale...
#513: Everything You Need to Know About Writing A Book with Ariel Curry and Liz Morrow
“If you’ve got a working keynote that has structure that you’ve been honing for a while, you probably have the bones of a book.” – Liz Morrow  “If you are someone who...
#512: How to Create Your Story and Scale Your Business as a Speaker with Jake White
“I’m really passionate about solving the same problem that they’re passionate about solving. I have a unique ability that I’m willing to share.” How do you write your own story...