Grant Baldwin and Mike Michalowicz hosted a Facebook Live to talk about how speakers should handle their finances in the midst of crisis.
During the live stream, Grant and Mike discuss:
- Pivoting business to accommodate canceled or postponed events
- Expediting projects to fill the gap created by live events
- Amplifying communication frequency while decreasing quantity
- Super long, rambling emails can have a negative impact on your brand
- The difference between seizing an opportunity to serve and being opportunistic
- Sending out short sound bits of value to your audience is powerful
- Ask your email list what they need to identify themes
- Create products to meet those needs at a reasonable rate (not free)
- The economy is built on paying for stuff. If we all give everything away, it falls apart.
- Lessons small businesses and speakers can learn to prepare for the future
- The business crisis trend
- What can you do to keep the lights on
- 1-Step Back Technique to discover new opportunities
- And more
