A Self-Assessment from Dan Irvin
Find the one letter capping your speaking income.
A 4-minute diagnostic built on the SPEAK framework we’ve used to help 17,000+ speakers build paid speaking careers. Score yourself on the 5 pillars, find your weakest letter, and know exactly where to focus next.
The 5 pillars of a real speaking business
Most speakers who are stuck are strong on three pillars and weak on one or two. That weakest letter is what’s capping your income.
Select
Pick the right problem. Your lived experience is your advantage.
Prepare
Build one signature talk event planners actually want to book.
Establish
Translate your credibility into the language buyers use.
Acquire
Direct, intentional, human outreach to people who sign the checks.
Know
Scale beyond keynotes — workshops, books, consulting, cohorts.
“Your story told honestly is your edge.”Dan Irvin · The Speaker Lab Podcast #590
Want a second set of eyes on your scores?
Get a free 15-minute Speaker Business Assessment with Dan. Not a pitch — a real diagnostic of your audience, pipeline, and revenue model. You’ll leave knowing exactly where to focus.