When you work with The Speaker Lab, you’re joining a system that’s helped 17,000+ speakers get booked and paid. Our coaching is built around The Booked & Paid Speaker System®, a cohort-based, 6-month accelerator designed to help experts build a predictable, paid speaking business. You can join at Core or Premium, depending on how much done-with-you support you want.

Pricing is customized based on the tier you join and financing options that fit your budget. Every tier includes payment plans through our strategic financing partners (3, 6, 9, 12, or 36 months), and you get full program access from Day One.

The Booked & Paid Speaker System® – Core (6-Month Program)

A cohort-based speaker business accelerator for experts building a predictable, paid speaking business. Core includes:

• Speaker Positioning Intensive. One-on-one coaching sessions with a TSL coach to establish niche, talk title, audience, and fee range, supported by market and competitive positioning research done by our team.
• The Speaker Sales System™. Full playbook for finding events, pitching planners, running discovery calls, handling objections, negotiating fees, and closing gigs, with scripts, templates, and role-play.
• 6-Month Cohort Coaching. Live, cohort-based sessions led by a team of professional speakers and business coaches — hot seats, accountability, deal reviews, real-time feedback, and active engagement in our private community platform between sessions.
• 1:1 Onboarding and Kickoff. Personal onboarding with a live kickoff, goal-setting, commitment definition, and individualized guidance throughout the program.
• Speaker Website (Done-With-You). Professional website with positioning, bio, topics, testimonials, and booking form, built in collaboration with our design team.
• Remote Demo Video Blueprint. Shot list, script framework, editing guide, and equipment recommendations.
• Speaker Outreach Playbook and CRM Setup. Coaching sessions that walk you through a CRM platform configured for speaker outreach, along with proven pitch email templates, follow-up sequences, and objection response scripts.
• Bonus Course Library. 20+ courses covering stagecraft, sales, branding, booking, virtual speaking, and modern speaker tools.
• TSL Community Access. Online community for peer networking, lead sharing, and direct engagement with the coaching team.
• “Booked or Extended” Guarantee.

The Booked & Paid Speaker System® – Premium (6-Month Program)

Everything in Core, plus:

• Signature Talk Development. A multi-session process with a TSL coach to develop a stage-ready 45 to 60 minute keynote — story development, structural arc, and rehearsal.
• Demo Video Editing (Done-With-You). Professional edit with intro/outro, lower thirds, music, cuts, and color correction.
• Pro Speaker One-Sheet. Custom-designed, print-ready one-sheet with headshot, topics, bio, testimonials, and booking info.
• 25 Curated Lead List with Custom Pitch Angles. A list of 25 decision-makers researched by our team based on title, industry, and event-type criteria you provide, each with a custom pitch angle to support outreach.
• Managed Outreach (30 Days). Personalized outreach emails written and sent by our outreach team on your behalf for 30 days.
• Unlimited Direct Access to the Coaching Team. Six months of direct messaging access via our community platform for real-time deal reviews, objection navigation, and strategic guidance from the coaching team.

Financing options

We’ve partnered with financing providers that let you break your investment into 3, 6, 9, 12, or 36-month payments, so you can get started with a fraction out-of-pocket (sometimes nothing) and begin working with us the same day you enroll.

How to learn more

The best way to find the right tier and understand pricing is a free 15-minute Speaker Business Assessment. You’ll walk through your goals with one of our coaches and get a recommendation on the program that fits your stage.