Student Success Stories: Anne Marie Anderson

Here at The Speaker Lab, our goal is to help you get Booked and Paid to Speak. Our Student Success Stories share first hand experiences from our students of how they’ve booked paid speaking gigs and grown their businesses by applying the concepts they learned in our courses.


I’ve been saying forever that I wanted to get into more public speaking however, I didn’t know how to pursue it. I’ve worked in television for 33 years and after going through all kinds of changes after covid and so many digital changes, I’m still working plenty in television, but I wanted to have more control over my own schedule.

I have two different things that I speak about. I’m a sports broadcaster, so I lean heavily on my experience in the meeting rooms and locker rooms of successful coaches drawing upon some of the techniques they used to create powerful group cultures. That one is called “The Shape-Shifting Leader: How to Weave Individuality into a Powerful Group Culture.” I also have a keynote called “Your Next Best Move: How to Know When and How to make a Professional Shift.”

Part of the blessing of my career is that I have always remained engaged and improving by harnessing small changes in my responsibilities to continue to grow. That keynote is about finding that sweet spot where you’re right in the middle of what you love to do, what you can get paid for, what you’re good at, and what the world needs.

Young professionals early in their career, recent graduates and people who find themselves unsatisfied and stuck in their current career path benefit from the pillars of Your Next Best Move.


First of all, I don’t know what I expected from it, but I got so much more than I could dreamed. Erick Rheam is amazing! He really cares which meant a lot to me. He made it a positive experience in the way that he answered every question I had and gave thought to it and cheered me on. I’m sad to not be able to connect with him weekly anymore because he is so terrific.

The most valuable thing I learned from Erick was the pipeline. How to do it, where to find a lead, how to move it through the process, what to say when I get a potential client on the phone and move it to the contract then proposal phase. That was huge for me!

Eric is so specific about what you say in this email and when you follow it, it works. I was literally a little soldier following everything that Erick. This was powerful to my process because I knew where I wanted to get to. I had no idea the road as to how to get there.


When I started I was committed to getting up earlier in the morning before the kids rise and spending a full hour working on my speaking business. No emails. No returning texts or TV work. That hour is solely dedicated to speaking. Some of it is prospecting and I always start there. And then some of it is crafting and creating. That time set aside for my speaking business is a game changer because it is the first thing I do in the morning making it my top priority and I believe that changed the way I define myself as a professional speaker.

As a result, I made back the money I invested in TSL within the first few weeks. I then set up a virtual studio. Actually, tonight I’m running my first workshop from my home office which is bringing in several thousand dollars. The other benefit that has really come as a result of all this specific prospecting, is that my name is getting out there. Speaking is not a dabbling business, you have to put the work in, but it 100% pays off in the end.


Anyone who needs that handholding at the beginning to take you through what to do and when. Personally, I work really well with accountability. I don’t like to let people down, so if Erick gave me an assignment, I did the assignment.

If you want a strong community, TSL is the place to be. I love the community. The combination of the accountability with Erick and the community really helped accelerate the program for me.

So if you’re looking to become a speaker and you need that accountability, you need that community to really accelerate your end game. This is definitely the place for you.

The Virtual VIP Cohort is a system that does not need to be tested. Just do what they tell you to do. That’s the secret. That’s the secret sauce. Just do what is laid out and you excel.

I also want to add how much I appreciate The Speaker Lab. It isn’t a online program where you just pay money and then they say good luck with the course. I get messages from you and from Dan, who I bought the program from, and from Erick supporting and cheering me on. It’s like having this little team cheering you on. It’s really special.

Connect With Anne Marie Anderson

Want to know exactly what to say to finally land paid speaking gigs?

We’ll send you the exact three emails you can send to conference planners and event organizers that lead to Grant Baldwin (our founder) booking over $2M in speaking gigs. 

Practical Advice and Strategies for Building Your Speaking Business

Training, case studies, and our best tips and tricks to help you find and book more paid speaking gigs than ever before.

How to Make Effective Use of Body Language as a Speaker
Introduction No matter how well-crafted your talk is, poor body language can butcher the whole thing. We aren’t saying that to scare you, but to empower you to work on your body language alongside other...
The Speaker Lab Reviews
The Speaker Lab Reviews We are proud of the positive reviews we've received from our students, who have worked with The Speaker Lab to make their businesses more efficient, predictable, and profitable. See just a...
How to Create Impactful Stories as a Speaker
Introduction Have you tried telling stories when you speak?  The answer is probably yes, as all the greatest speakers use stories to their advantage.  But do you know how to create real impact with those...
How to Create Effective Speaking PowerPoint Presentations
Introduction On your path to becoming a speaker, you overcome a lot of hurdles. You find your niche, you market yourself, you land a few local gigs, and then your first big keynote. You’ve finally...
What ChatGPT and AI can do for speakers
Introduction  If you follow the tech world to any great extent, you've probably heard or read about ChatGPT and other AI (artificial intelligence) tools. But what are they exactly, and how are they used? Furthermore,...
Top 10 movies about public speaking
Introduction Presenting in public can be a daunting experience for many. Whether it's a class presentation, or a keynote speech or even a wedding toast, the mere thought of having to address an audience can...
7 Networking Tips for Public Speakers
Introduction Building your network is an essential strategy for growing your speaking career. If you go back to the TSL podcast and blog archives, you’ll see this topic has come up again and again. But that’s...
How to navigate legal issues as a speaker
Grant Baldwin: Hey, what’s up friends, it’s Grant Baldwin here and welcome back to The Speaker Lab Podcast. Good to have you here with us today — we're talking with my friend and attorney Autumn...
Our best advice for growing your speaking business
Maryalice: Hey everyone. I'm Mary Goldsmith, Director of Student Success at the Speaker Lab, and today I am joined by our very own Elite Concierge and Coach, Katie Campbell, for this episode of the Coach's...
How to navigate the 10 biggest distractions for speakers
Maryalice Goldsmith: Rick, how you doing today? Rick Clemons: Pretty good. Great day to be having some conversations about distractions. I'm glad you said, "Hey, let's talk about this subject matter." MG: Yeah. I mean, building a speaking...