I work with people who want to help children overcome trauma and unleash their potential. I do this by helping adults create belonging for kids who come from difficult situations.
I actually received The Successful Speaker book that Grant wrote from my wife. I read that and started to implement the steps and I was successfully getting gigs. What I noticed was my business was gaining momentum, which was awesome, but I had concern that I wasn’t going to be able to keep up. I knew I needed systems and processes in place to run the business of being a professional speaker. The book and the podcast were such valuable resources for me, but I knew I needed the coaching so that I could create the rhythms and procedures of my own business.
WHAT WERE SOME A-HA’s AND TAKEAWAYS?
My expert positioning statement, point blank, I needed to know what problem I was solving and who I was solving it for. When I first came to TSL I was speaking about adversity and resilience. I worked overtime in my speaking business to make everything fit into that box.
After working just on module one I realized that I wasn’t meant to speak about that. It all clicked! This is why content was so challenging and I was always feeling that my message wasn’t truly resonating. Just by working on my expert positioning statement I realized I wanted to talk to adult about helping kids in difficult situations feel that sense of belonging.
Since making this shift my marketing is definitely resonating and I am actually booking more gigs than before. I feel more clear and concise which is important when it comes to prospecting. I am doing what I am passionate about and my business is gaining more and more momentum.
WHAT’s YOUR NEW NORMAL?
As of February of 2022 I transitioned into full-time speaking, which has been the goal. I spend my days working my CRM, practicing my keynotes, and preparing for any events I have coming up. I am implementing what I came to TSL for – systems and procedures to run a successful speaking business.
WHO WOULD YOU RECOMMEND TO TSL?
Honestly, I would recommend it to anybody, whether you are an experienced speaker and you’ve done that for a long time, or you’re considering taking the leap. There’s such a big difference between being someone who’s good at speaking and being someone who’s good at running a professional speaking business. Both are equally important, right? I got into this thinking , oh, I have a story. I’m a gifted speaker. But I quickly realized I have no idea how to run the business – the day to day. The Speaker Lab gave that to me – the confidence to run my speaking business professionally.
It also helped me become a better speaker. If you are serious about wanting to become a professional speaker, The Speaker Lab gives you all the tools from speaking to running the business.
I am not going to lie, the investment was a lot. I was intimidated, but I am happy to report since investing I have made 10x that amount. So, if you are serious about becoming a speaker, I highly recommend TSL.