Before The Speaker Lab, I really struggled with…
Before The Speaker Lab, I really struggled with having a systematic process for identifying and pursuing speaking opportunities. It was very much a ‘build it and they will come’ approach.
The Speaker Lab has helped me…
The Speaker Lab has helped me become intentional about both marketing my speaking business – in a way that responds to the needs of event planners – and turning those marketing efforts into sales. The Speaker Las has also shown me that sales and marketing doesn’t end when the gig is booked – how you prepare for, deliver and follow up on each event is just as important to your reputation as a speaker and the next opportunity.
My biggest success as a speaker so far has been…
My biggest success as a speaker so far has been developing a brand new keynote that bolder expression of my thought leadership, turning that keynote into an engaging virtual presentation and now getting it booked at six different events. The greatest single success to date is recently being selected to speak at the 2022 USAF Academy National Character and Leadership Symposium.
Who would you recommend to The Speaker Lab and why?
I would recommend TSL to any aspiring speakers that want to raise their speaking business to the next level – whether as a primary business focus or as a way to enhance an existing business. It is a program that’s been developed by speakers for speakers and is delivered and supported by working speakers. The coaching staff is second-to-none with an amazingly generous spirit and a real commitment to each student’s success.