Student Success Stories: Shawn Singleton

Here at The Speaker Lab, our goal is to help you get Booked and Paid to Speak. Our Student Success Stories share first hand experiences from our students of how they’ve booked paid speaking gigs and grown their businesses by applying the concepts they learned in our courses.

Why TSL?

It was back in September of 2021 that I decided to sign up because as a life coach I knew I had a passion to help people but I knew I had to drill it down and get more specific. I’ve spoken before here and there, but I couldn’t really get a consistent flow of events. I knew I needed a system and I needed to get clear on my messaging.

While it’s great to want to help everyone, people specifically want to know why and how you are going to help them. If you’re not clear on that it’s really hard to get booked. While I was talking to my Enrollment Advisor, Alan Peck he really honed in on how my coach and The Booked and Paid To Speak program would 100% help me drill down, get really clear and make my message marketable. That alone made me excited to sign up.

What were some A-ha’s and takeaways?

In the very first month when I joined Grant was explaining what speaking is. Now I know this seems simple but stay with me here.

As a speaker, you kind of have this idea of what speaking is and you think because you’ve got a few gigs and maybe done a few things here and there you actually understand the foundation, but when you really look at it, speaking is an art form and a business.

Hearing Grant speak on this, especially after reading his book, really brought everything to light for me. This Aha, that as speakers, if we want to be successful we must treat it as an individual business.

The other a-ha was that this process was going to be a journey. We can easily get caught up on the big-name speakers out there. The success they’re having and sharing on social media can be inspiring on one day but a distraction the next.

I appreciate and love all the successful speakers out there, but I have learned going through this program that I have my own journey that I need to focus on. If I really wanted this to be a successful career I had to be consistent and work the program.

Consistency is key to this process. The more consistent we are as speakers working on mindset, working our pipeline, and working the foundational pieces that Grant speaks about the more the business will grow and the more you will get paid. I didn’t even get my leads back from The Speaker Lab, but I wanted to test the program. I took the foundational pieces, put them to work and I ended up booking 3 gigs. Consistently work the program and it will work. That’s the biggest A-ha for me!

What is your new normal as a professional speaker?

My new normal is the confidence of being able to know when I get on a stage, I’m not guessing about what I’m going to speak about. I’m not wondering what I’m going to say,  how do I build a story, or how do I keep my audience engaged? It’s really just understanding context and situation. And I’m really excited to just keep growing and really make this a career. Today, I confidently represent my speaking brand!

Another new normal for me is my work ethic when it comes to being a professional speaker. People are investing in me to come in and make an impact. They need to see that time and effort that goes into my art of speaking. The more time I put in the more I perfect my craft and the more value I provide which means the more I can charge. For me, my work ethic around practicing, training, and really becoming an expert so people can trust me to deliver an amazing presentation and experience with my talks.

Who would you recommend The Speaker Lab to?

I would recommend The Elite program to anybody who wants to speak! It’s an investment in yourself and your future. I feel like so many people get caught up in the money but they forget they are building a business that will be a return on their investment for years and years to come. I joined in September, it is now December and I’ve already made my investment back… and I haven’t even gotten my leads back from TSL.

If you are serious about building a speaking business and you want the accelerated version to your success The Speaker Lab is going to give you that. It’s so comprehensive and the value of what you’re paying for and the value you’re going to get out of it, it’s going to be so repeatable and relatable. It’s work. Don’t get me wrong, you have to do the work. But, it works. I am proof of that.

Want to know exactly what to say to finally land paid speaking gigs?

We’ll send you the exact three emails you can send to conference planners and event organizers that lead to Grant Baldwin (our founder) booking over $2M in speaking gigs. 

Practical Advice and Strategies for Building Your Speaking Business

Training, case studies, and our best tips and tricks to help you find and book more paid speaking gigs than ever before.

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