Student Success Story: Dr. Sue Ettinger

Here at The Speaker Lab, our goal is to help you get Booked and Paid to Speak. Our Student Success Stories share first hand experiences from our students of how they’ve booked paid speaking gigs and grown their businesses by applying the concepts they learned in our courses.

Tell us about yourself; who are you and what do you do for fun?

I am a wife and a mom of 2 boys and a goofy black Labrador. I love to exercise, take walks on the Hudson River with the family, and spend time with my family. Speaking is my part-time gig, and believe it or not, that is one of the things I do for fun! I get such joy from teaching and speaking!

What got you into speaking? Is it what you expected?

I’ve always given lectures to other vets at small CEs but 3 years ago, a colleague recommended me for the 2nd largest veterinary conference. When I finished my talks that conference, I had tears in my eyes. I had found a new passion. And I knew I needed to figure out to make it a bigger part of my career.

It has been slower than I initially thought building my reputation, but I have now spoken at most of the big national conferences and am speaking 1-2 times per month. I do realize this is a marathon and not a sprint. It can be overwhelming at times, but I am enjoying the journey.

Tell us about your hardest moment as a speaker so far.

My hardest moment as a speaker so far has been turning down gigs when they won’t pay my fee and learning to negotiate well.

What has been your biggest success as a speaker so far?

On the flip side, my biggest success as a speaker so far has been seeing my speaking career and Dr Sue brand grow. And getting to speak in Maui last fall! Aloha! (And Copenhagen this fall!) And from Maui, I got invited to do my 1st keynote! (You never know who is in the audience!)

What was your biggest struggle before finding The Speaker Lab?

Before The Speaker Lab, I really struggled with the business strategy part of speaking.

How has The Speaker Lab helped you and your business?

The Speaker Lab has helped me feel confident and make a plan for generating more leads. And rock that talk! It’s your best advertisement.

What is your number one goal over the next 6 months to a year?

Keep speaking, keep networking and developing relationships, and I am developing topics that are more general so I can do more keynotes (less cancer topics only)

About Sue Ettinger

drsuecancervet.com

Dr. Sue Ettinger is a practicing veterinary cancer specialist, international speaker, book author, and is currently the head of the Oncology Department at the Animal Specialty & Emergency Center in the Hudson Valley, NY. She is one of approximately 400 board-certified specialists in medical oncology in North America.

Also known as Dr Sue Cancer Vet®, Dr. Sue is the co-author of the Second Edition of The Dog Cancer Survival Guide, which is a best-selling book in small animal health for the last several years. She co-hosts the podcast The Pet Cancer Vet on radiopetlady.com. Dr. Sue is most passionate about raising cancer awareness, and she has developed “See Something, Do Something, Why Wait? Aspirate.®” to promote early cancer detection and diagnosis.

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