Episode #253

How to Change Target Audiences

With Vanessa Van Edwards

If you begin your career speaking to certain people do you know how to change target audiences? Or even if you should change target audiences?

Never fear our guest for this episode has done it and she is sharing all the details! Vanessa Van Edwards began her speaking career talking to teens and parents, but today she runs the site Science of People.

On episode 253 of The Speaker Lab she tells us why she changed audiences and how she did it as well as why she’s moving to a new part of the country to help her speaking business, and why doing the same might help you, too! Join us to hear all of that and more on today’s The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • How did her online course help her narrow down her target market?
  • What are the differences between introverts, extroverts and ambiverts?
  • How can you appeal to all three types of people in your presentation?
  • What was the moral turning point when she changed her business model?
  • How did she make the shift from teens and their parents to corporate audiences?
  • Why she opted to niche her speaking topics rather than her audience.
  • How did she leverage her web site traffic to cultivate her own research?
  • What are some reasons she didn’t raise her rates sooner?
  • And so much more!

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About Vanessa Van Edwards

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#556: The Hard Truths and Rewards of Speaking with Chase Livingston
“When you understand going into [speaking] that it’s going to suck for a while, it’s going to take longer than you think and it’s going to be harder than you think. When you know those things up front,...
#555: Finding Value in Your Story with Kimberly Clark
“I got to the point where if I was going to [be a speaker] I have to be serious about it and I’m going to have to invest in myself. I had to get to the ‘I’m worth it’ mindset, and The Speaker Lab [helped...
#554: Why Speakers Should Build Community with Gina Bianchini
“The hardest thing about building a community is making sure that you’ve tapped into a transition that people have and are navigating so that they actually want to build relationships with each other.”...